Paint Juicy CONNECT, brand partnerships and event activations
Advertise in Coffs HarbourMeet the Coffs Coast Mid-Chorus
Why Paint Juicy CONNECT? Because Paint Juicy connects!
Three quotes are sitting on your kitchen bench. One from a radio station, one from a TV network's regional sales desk, and a screenshot of what Facebook reckons another boosted post will "reach". Each promises to help you advertise in Coffs Harbour. Each asks your customer to notice you while she's doing something else entirely.
Here's a fourth option. In the 24 months to 10/10/2026, 323 guests came to Paint nights in the Coffs Harbour area, public and private combined, across 7 public nights. Every one of them chose the night, rounded up her people and gave Paint three hours to paint, sip and sing. Through Paint Juicy CONNECT, a Coffs Coast business can become part of those three hours in a way that makes them better. This page is Coffs only. The wider story lives on the Paint Juicy CONNECT hub.
No. 01
Before you advertise in Coffs Harbour again, read those quotes out loud
Every owner in town has had these thoughts with the BAS due. They're fair, so let's air them.
The radio quote buys music and words, and nothing else. Your spot plays to a driver crawling through town behind a caravan, wondering if she left the iron on, a passenger chatting over the top of you and the map app announcing the next exit. She might catch your name. She can't taste it, hold it or try it.
The TV quote adds pictures, plus a production bill before anything airs, and the good slots are contested by brands with far deeper pockets. The lounge room watches with one eye and texts with the other.
The Facebook screenshot promises thumbs. Thumbs are lovely. They don't book a facial, buy a punnet or walk through your door on Saturday morning.
Then come the questions you only ask yourself at 2am. Who's going to notice one shop when the big names are buying the same airtime? Will you ever know whether it worked, or just get sent a chart? And can the business wear it if you get this wrong?
What the fourth option actually buys
Now set them beside a Paint room: 40, 50, 80 or 100 real people, three hours, nobody driving and nobody thumbing past. The radio quote bought her ears in traffic. Here your voice still goes to air, in Paint's own radio session, sandwiched between tracks she loves. The TV quote bought a glance from the couch. Here your name sits on the screen and on the table while a whole room looks up together. The Facebook screenshot bought a thumb. Here she gets to try you for herself: your sample at a demo bar, your scene on her canvas, a drink to try where the venue allows it, your gift on her arm on the way out. Later, a card for a freebie that suits her gets swapped at your counter, and a code that belongs only to that night tells you she came.
Radio, TV and social can each keep a spot in your plan. Paint is the one where she gets to hold, taste and try what you do, a new way of doing local advertising that Paint is pioneering right across Queensland and New South Wales. Owners comparing the options will find radio, TV and Facebook ads weighed up for small business, and the hub shows how Paint keeps the noise out.
Why Paint Juicy CONNECT? Because Paint Juicy connects!
Coffs is where that line earns its keep. The city runs from Bundagen in the south to Red Rock in the north, 78.8 kilometres of coastline, then rolls west into the Orara Valley, and plenty of locals stick to their own stretch. A Paint night pulls the jetty end, the northern beaches, Sawtell and the valley into one room for one loud evening.
No. 02
Paint's Coffs Harbour track record, night by night
Every figure here is from Paint's sales records up to 10/10/2026. There were 7 public nights in that stretch, and here are five of them, with what each says to a local business.
| Date | Theme | What it tells a Coffs advertiser |
|---|---|---|
| Friday 24/10/2025 | 80s and 90s paint and sip | Coffs comes out on a Friday |
| Saturday 25/10/2025 | 80s and 90s paint and sip | ...and comes back for more on the Saturday |
| Friday 28/11/2025 | 70s and 80s singalong | The end-of-year crowd is already celebrating |
| Sunday 01/02/2026, 1pm | 80s and 90s paint and sip | An afternoon session drew 51 guests |
| Friday 08/05/2026 | Aussie Rock singalong, Coramba | The hinterland gets its own night |
No. 03
Who you'd meet through local advertising in Coffs Harbour
Good local advertising in Coffs Harbour starts with the people and the paycheques. The numbers below come from the ABS Census, the City and NSW Government sources.
Jetty to the hinterland
Here's the night your brand walks into
Real moments from Paint nights. Then imagine the Coffs crowd singing along.
No. 04
What Coffs sings loudest, and the local names that belong in the chorus
Coffs has told us exactly which years it misses: three 80s and 90s rooms, a 70s and 80s singalong and an Aussie Rock night out in the valley. That's what being peak nostalgia makers looks like in practice. Every Paint theme is built to drop a room into its favourite era, and on the Coffs Coast the favourite has been big hair, bigger choruses and anything with a guitar solo. For three hours the room is busy remembering the good old days.
That's a gift for anyone with history. A family bakery that has fed the same street for decades. A surf shop that sold her first boardshorts. The record store, the milk bar, the reissue of a product she grew up with. On an 80s and 90s night, your original logo isn't dated, it's a time machine. On Aussie Rock, a radio session spot opening with the jingle locals remember from the car feels like part of the soundtrack. More on why this works sits under Paint's case for nostalgia brands on the hub.
No. 05
Your business at a Coffs night, from the day before to the weeks after
The pieces of CONNECT do more stacked than alone, and the whole spread is in the full CONNECT menu. Here's how one Coffs night could carry a handful of local businesses, start to finish. They're examples to spark ideas, not past clients.
No. 06
What Coffs Harbour businesses ask us
When is Paint next in Coffs Harbour?
Paint keeps coming back to the Coffs Coast, but we only name dates once they're confirmed and on sale, and there's no 2027 Coffs night to name yet. The Coffs Harbour calendar is always the live list. Tell us which months matter to you, summer holidays, berry season, the Christmas rush, and we'll match you to Coffs nights as they're locked in.
We're in the Orara Valley. Is a Paint night worth it for us?
Yes. The Aussie Rock singalong at Coramba on 08/05/2026 shows Paint will take a night into the valley, and valley locals come into the city for nights in town too. A farm stall, café or retreat out along Orara Way can join a Coffs night through the gift bag or a Town Pass page, giving city guests a reason to take the drive.
Can we be part of an afternoon session rather than a night?
When one is on the calendar, yes. Coffs has already had a 1pm Sunday session, the 80s and 90s afternoon on 01/02/2026 that drew 51 guests. Afternoons suit cafés, nurseries, day spas and anyone whose customers shop on weekends, because an offer handed over on Sunday can start working that same week.
Our trade leans on visitors. Is a room full of locals any use to us?
More than you'd think. Locals are the people visitors ask: where to eat, which beach, what to do with the in-laws on a wet day. Put your business in front of a Coffs room and you're in the recommendations they hand out afterwards.
Could the canvas be a Coffs scene?
It could, if a local business commissions it. The jetty at sunrise, banana-lined hills, the Orara Valley in morning mist: a view guests are proud to hang, with your brand as a quiet detail. It must work as wall art first, and it's settled before the night goes on sale.
We're on the NSW side of the border. Does anything change for a Coffs campaign?
Not for guests. A Coffs night is the same full Paint night as anywhere on the calendar, with the same live hosts, singalong and guest-first rules. What changes is the fine print: any promotion with a prize is checked against New South Wales rules before it launches, and tastings run under the venue's own licence. That's our job to sort, not yours.
Your move
From the jetty to Coramba, tell us where your customers live
Which stretch of the Coffs Coast do your customers call home, and what would you love them to do the week after a Paint night? Send us that, plus a line on your business and your budget, and we'll send back a plan tied to nights that are actually confirmed, mixing only the pieces that suit you. Why Paint Juicy CONNECT? Because Paint Juicy connects! Here, that means the beaches, the city and the valley in one very happy, very loud room.
Want a look at where Paint's touring before you write? Each state's nights are listed separately.
