Queensland and New South Wales · 42,000+ guests · 4.9 stars on Google
Why Paint Juicy CONNECT? Because Paint Juicy connects!✦Sponsored artwork✦Sampling and goodie bags✦Presented by nights✦Radio spots✦Takeovers✦Regional tours✦Street teams✦Newsletters and social✦Category partners✦Why Paint Juicy CONNECT? Because Paint Juicy connects!✦Sponsored artwork✦Sampling and goodie bags✦Presented by nights✦Radio spots✦Takeovers✦Regional tours✦Street teams✦Newsletters and social✦Category partners✦
Too many samples live short, sad lives. Pressed into a hand in a shopping centre walkway, dropped into a tote, found three weeks later under a parking ticket and binned. Product sampling events at Paint run on a different clock. Your sample lands on a table where a woman has up to 3 hours, a brush in her hand and her favourite people beside her. It leaves in her handbag with a reason to come and find you later in the week.
This page is the working detail of sampling with Paint Juicy CONNECT: what to send, how it reaches guests, how a take-home offer with a code unique to each town turns a freebie into a number you can read, and how a single café can get into the bag alongside a national label. If you'd like the bigger picture first, the Paint Juicy CONNECT hub has it.
No. 01
Product sampling events where every sample has a job to do
A sample on its own is a gift. A sample with a job is marketing. At a Paint night, yours gets three of them.
The first job is to be tried. Some products earn a spot on the table and get used during the night, while the room is warm and the conversation is flowing. The second job is to go home. A goodie bag travels out the door with every guest, right next to the canvas she can't stop looking at. The third job is to give her a reason to visit you. Every take-home carries an offer that works tomorrow, not tonight, with a code or QR that tells you which town it came from.
That third job is where sampling stops being a hopeful giveaway and becomes something you can measure in your own system, on your own terms, with nobody handing over anybody's details.
Who is this for? Three kinds of business, and we talk to all of them the same way:
The local business owner who wants the women in her own town walking through the door. The goodie bag offer is the front door into CONNECT, sized for a business of any size.
The mid-size brand chasing trial across Queensland and New South Wales, especially in towns where nobody has handed its product to anyone yet.
The national brand team running a sampling program that needs consistent delivery, clean stock control and a report that slots into its own numbers.
Each of you gets a section further down. First, the mechanics.
No. 02
The life of a sample on a Paint night
It helps to follow one sample from arrival to the moment it earns its keep. Picture a travel-size hand cream from a skincare label, joining a Saturday night in a coastal town.
From the first brushstroke
Guests arrive in twos and fours, drop their handbags, pour a drink and photograph the blank canvases. The sample is simply there at each place, the same way the brushes are. Nobody is asked to stop and listen.
Then the painting starts and hands get busy. Paint gets onto fingers, wrists and, occasionally, someone's sister's elbow. Somewhere in the second half, a guest opens the hand cream because her hands feel dry and painty, and the woman beside her asks to borrow it. Your product is being used for exactly what it's for, by someone who chose to use it.
If the sample deserves a quick introduction, the host can give it a sentence or two. The in-room moments themselves, from the singalong to the reveal, belong on our event partnerships page. Sampling only borrows a beat of them.
At the goodbye
The canvases come off the easels and everyone heads out with the art in one hand and the bag in the other. This is the moment plenty of event sampling never gets: the product leaving with a person who is happy, proud of herself and in no rush to throw anything away.
The morning after, and the weeks that follow
She unpacks the bag on the kitchen bench. The canvas gets propped against the wall while she decides where to hang it. The hand cream goes into her handbag. The offer card, with a code ending in the name of her town, sits under the fruit bowl where she'll see it again.
A week later she uses the code at your online store, or walks into your stockist with the card, or scans the QR and lands on your page. The redemption shows up in your system, tagged to her town. Repeat that for every guest who takes you up on it, in every room on your campaign, and you have something sampling usually lacks: a trail.
No. 03
Four ways into the bag
Sampling with Paint comes in four shapes. Use one, or stack two, depending on what you sell and what you need to learn.
Table samples, tried during the night
Best for products that make sense in the moment. Hand cream and wipes when hands are painty. Lip balm and a mirror compact when the photo wall comes out. A tea or coffee sachet at a brunch session. A mint after the nachos. Table samples get used in front of friends, which is about as quick as trial gets.
Goodie bag inclusions, taken home
Best for products that need a bit of time: a serum that proves itself over a few mornings, a candle that needs an evening on the couch, a hair treatment for Sunday, a snack for the drive to work. Gift bag inclusions get unpacked in her own space, at her own pace.
Goodie bag offers, the smallest way in
The smallest CONNECT commitment is a goodie bag offer: no product at all, just a well-made card in every bag with an offer from your business and a code to redeem it. It suits a hairdresser, a day spa, a café, a boutique, a florist or a local experience whose real product can't fit in a bag. It's built so a business of any size can start here and grow into something bigger once the redemptions come in.
The Town Pass, local offers in one booklet
When several local businesses want in at once, their offers can share a small booklet in every bag at that town's night. It gets its own section further down.
Hands already busy
The hands your product lands in
Real guests on real nights, already passing things across the table.
No. 04
What makes a great sample at a paint night
The short version: useful, giftable, fits a handbag. The longer version is worth reading before you choose what to send.
Useful by Tuesday
The best samples get used in ordinary life within days. A lip balm she reaches for at her desk. A single-serve coffee that rescues a Monday. A hand cream that lives in the car. If your product only makes sense on a special occasion, it can still work, but the offer has to carry more weight.
Giftable
A simple test: could she hand it to her sister or her mum and have it feel like a little present? If yes, the sample gets a second life and a second person. If it looks like a promotional freebie, it gets treated like one. A proper lid, decent packaging, a tag if it suits your brand. Small touches change how she values what she's holding.
Fits a handbag, and survives one
Our guests carry a handbag and a canvas. They do not carry a second bag for your product. Anything bigger than a hand, heavier than a phone or likely to leak when tipped sideways won't make the trip. Twist caps beat flip tops. Sachets should be sealed properly. Glass needs a very good reason.
Explains itself
The host may get a sentence. The guest needs the rest from the product. What is it, what does she do with it, why should she care and where does she get more? If those four answers aren't on the sample or the card beside it, she'll forget before her lift home arrives. A brilliant sample with no next step is a gift to your competitors.
Plays nicely with wet paint
Paint nights have hazards plenty of sampling crews never think about. Glitter ends up in the artwork. Strong fragrances fill a room and fight with everyone's perfume. Anything sticky or powdery near a wet canvas becomes part of the canvas. Products that need a clear table belong in the bag, not on the table.
Travels well in a Queensland summer
Paint is fully mobile, and so is your stock once it's with us. Chocolate that's flawless in a southern warehouse can arrive at a February night in the tropics as a puddle. Choose shelf-stable products that cope with heat and humidity. Anything needing a fridge is usually better handled as an offer card, with the real thing redeemed fresh at your shop or with her next order.
Samples that miss the mark
To save you a wasted print run, here's what tends to end up in the bin or never leave the room:
Brochures and catalogues on their own. Nobody reads a catalogue on a night out, and they make bags heavy.
Anything that needs an appointment just to find out what it is.
Samples so small they can't show what the product does.
Anything from a category we don't take on. The full list sits on the CONNECT hub, and it's not up for negotiation.
Drinks brands, one note: anything alcoholic, poured or packed, is strictly 18+ and follows the rules on our event partnerships page, including the venue's say. Non-alcoholic drinks are welcome in the bag like any other product.
No. 05
Take-home offers that work tomorrow, not tonight
Here's the mistake brands make with event offers: they try to close the sale on the night. "Scan now, ends tonight." "Order before you leave." It reads like pressure because it is pressure, and it lands at the worst possible time.
Why tonight is the wrong night to sell
Paint guests are mid-chorus, with paint on their hands, a drink to finish and a canvas to get home in one piece. They are not shopping, and asking them to shop is the fastest way to become the brand that interrupted a good night. We won't run hard-sell offers in the room, and honestly, you wouldn't want us to.
Tomorrow is different. Tomorrow she's at home, relaxed, thinking about the night and unpacking the bag. That's when your offer should be waiting.
What a good take-home offer looks like
The offers that work best share a few habits:
They're generous enough to be worth the effort. A bonus product with her first order. A free upgrade on a first booking. An extra treatment added to an appointment. A second coffee on the house.
They're specific. "Something nice when you visit" is vague. "A free hand treatment with any manicure at our Main Street salon" is a plan.
They're easy. One code, one step, no app download, no account needed just to see what's on offer.
They're clear about the fine print. Valid where, until when, one per person. Plain words, no asterisk maze.
Value adds versus money off
Your brand, your call. Our advice: a bonus usually suits a brand better than a percentage off. A gift with purchase says "we'd love you to try more of this". Money off says "this is cheaper than you thought". We think a bonus does more for how people feel about a business than a markdown ever does. Either way, the code tracks the same.
The window and the destination
Make the offer last long enough to reach payday and a free Saturday, and short enough that it doesn't slide to the bottom of the drawer. A few weeks usually lands well.
Then make sure it works where she goes. Online, the code should work at your checkout with no extra hoops. In store, tell her which shop is closest to her town and make sure your staff there know the code exists. Nothing kills a redemption faster than a confused shop assistant saying "I'm not sure we do that".
No. 06
Unique codes and QR per town: turning samples into measurable response
Sampling has a reputation problem: brands hand out thousands of units, get a photo and a handshake, then guess. Unique codes stop the guessing.
Why one code for everywhere tells you nothing
If every guest in every town gets the same code, you'll see redemptions, but you won't know where they came from. Worse, a single generic code tends to escape. It ends up on a coupon site or a stranger's screenshot, and suddenly your numbers include people who never came near a Paint night.
A code unique to each town, or to each night if you prefer, fixes both problems. It tells you which room drove the response, and it keeps the response tied to the people who were in it. If a guest passes her card to a friend, that redemption still traces back to the right town, and frankly, that's word of mouth doing its job.
How the codes get set up
You create the codes in your own system: your online store, booking platform or point-of-sale. That way redemptions live where your sales already live, and you never rely on us to tell you what happened at your counter.
We agree the naming with you so each code is easy to read and easy to type. Your brand name followed by the town works well for guests and for your reporting. Each town's code goes onto its own batch of cards, packed into that night's bags, and the full code list sits in your campaign plan so everyone knows what went where.
No code system? Tell us early. A small business can get by with a card the guest brings in and a tally kept at the counter. Less elegant, still works.
QR codes that go somewhere useful
A QR code is only as good as the page it opens. Send it to a page made for Paint guests: a short welcome, the offer, the product, where to buy it and, if you want sign-ups, your own form. Don't send it to your homepage and hope she finds the offer. She won't. One QR per town keeps scan counts as clean as the codes.
Reading the response honestly
Codes are a strong signal, not the whole story. Some guests will buy your product at the supermarket without the code. Some will redeem weeks later. Some will tell three friends who never mention Paint at all. Treat redemptions as a floor, not a ceiling.
Where codes shine is comparison. If one town redeems strongly and another barely moves, that's information. It might be the offer, the stockist, the distance to your nearest shop or the theme of the night. Over several towns, those patterns become the most useful thing in your whole campaign. Our regional campaigns page covers how towns on a run are chosen and compared.
No. 07
The Town Pass: a booklet of local offers in every bag
Some of the best businesses in a regional town will never fund an activation on their own, and they shouldn't have to. The Town Pass is built for them.
How it works
When Paint plays a town, the local businesses that want in each take a page in a small, good-looking booklet called the Town Pass. Every guest at that town's night takes one home in her goodie bag. Each page carries one business, one offer and one code. It's sized for a handbag and printed on stock that feels worth keeping.
Think of it as a guide to the good stuff in her own town, put together by the people who just gave her a great night out. A café's breakfast. A hairdresser's blow-dry add-on. A boutique's first-visit gift. A day spa's bonus treatment. A local cellar door's tasting, on nights that are strictly 18+. A guest who would toss a single flyer will happily keep a booklet of places she can actually walk into.
Who it suits
Any business with a front door in that town, or an easy drive from it: cafés, salons, beauty and nail studios, boutiques, florists, gift shops, day spas, gyms, local tours and experiences, and cellar doors and breweries on 18+ nights. It especially suits a business that has never tried event marketing and wants to test it without a big outlay.
It also suits a larger brand that wants to back the local scene. A brand can present the Town Pass in a town, with the local businesses alongside it, which is a warm way to say "we're part of this place too".
Keeping it good
A Town Pass only works if every page is worth turning, so we curate it. One business per category per booklet, so a café isn't sharing a spread with the café across the road. Offers that genuinely give something, not a token saving buried under a minimum spend. And every business checked against the categories we don't take on, exactly as a national brand would be.
What each business gets back
Each page has its own code, so every business counts its own redemptions, and the café doesn't need to know how the salon went. We report what we delivered: the night, the paid seats in the room and how many passes went home. You count redemptions at your counter or checkout and, if you're happy to share them, they go into your report too.
No. 08
Opt-ins belong to you, and they only come through your offer
Brand managers ask about data first, so here's the plain answer. Paint keeps guest details to itself. No guest names, email addresses, mobile numbers or ticket lists ever go to a sponsor, however nicely anyone asks. Your list grows one way only: through your own offer, one guest at a time, each of them deciding for herself.
What we won't do
Hand over or rent out any guest list, ours or anyone else's.
Add a pre-ticked box to Paint's checkout that signs guests up to your brand.
Collect details at the night on your behalf and pass them along.
Sign guests up to your list from ours, in any channel, at any point.
Make your offer, survey or sign-up a condition of the goodie bag. Every guest gets the bag whether she looks at your offer or not.
How a guest opts in to you
The route is the one you already know. She scans your QR or types in the address on the card. She lands on your page, under your privacy policy, using your form. She reads what she's signing up for and decides. If she says yes, she's on your list because she chose you, and you have a clean, consented contact with her town attached. That's worth far more than any name you could be handed.
Making the opt-in worth her while
People sign up when the exchange is fair. Offer something real in return: a welcome gift with her first order, early access to a launch, a guide she'll actually use, a booking perk. Ask only for what you need. An email address is plenty for most brands; a long form behind a little card is a lot to ask.
Prizes are skill-based by default. If your sign-up involves a prize draw or any other game of chance, it goes ahead only once written terms are in place and any required permit is sorted, under the rules on our event partnerships page. And guests always know who's who: your card, your sample and your Town Pass page carry your brand plainly, so nobody mistakes your offer for Paint's.
No. 09
Getting your stock to us
The logistics on your side are short, simple and important. Here's what we'll ask of you once a sampling campaign is agreed.
Agreeing the quantities
We set quantities night by night, from the paid seats we expect at each one, with a sensible buffer for late bookings. Plan for a crowd. Paint's headline nights have packed in well past 100 guests, with 151 at the top, so every night gets its own number rather than a blanket guess. Your campaign plan lists the agreed quantity for every night.
If your product is limited, tell us. We'd rather plan fewer nights where every guest gets one than spread too few samples across too many rooms and leave half a table empty-handed.
Packing and labelling
Your stock will travel with Paint, so it needs to cope with being carried, stacked and moved. Individually sealed units in sturdy cartons, marked with your brand and the campaign name. If samples need bundling with a card, we agree who does what before anything ships.
Every unit should tell a guest what it is, what it's for, how to use it and where to buy more. Food and drink products need full ingredient and allergen information, and anything with an age restriction must say so. Use-by and best-before dates should sit comfortably beyond the last night in your campaign.
Delivering ahead of the night
We'll give you a delivery address and a date to have stock with us, well ahead of your first night. Send a packing list with it so we can count it in against the plan. If something's short, damaged or missing, we tell you straight away, while there's still time to fix it.
When things go sideways
Couriers get lost. Cartons get crushed. A batch gets recalled. If your stock is late, short or unusable, we'll talk before the night about the options: a smaller quantity, a substitute you approve, the offer card on its own, or moving the activation to a later night in your campaign. Whatever happens, it goes in your report.
Leftover stock, handled as agreed
Every campaign plan says what happens to anything left over, so nobody argues about it later. Usually that means returning it to you, rolling it into a later night in the same campaign, or disposing of it the way you specify. You choose, we follow it, and the final count is in your report.
No. 10
Who product sampling suits, and how it works for each
Same rooms, same rules, three very different buyers.
Local business owners: the goodie bag is your front door
You don't have a marketing department. You have a business, a busy week and a hunch that the women at the Paint night in your town are exactly who you want walking through your door. You don't need a big campaign to meet them. If you're still weighing this against a radio quote or a boosted post, our page on small business advertising lays those options side by side.
Start with a goodie bag offer or a page in the Town Pass. You supply a great offer and, ideally, a code. We handle the print specs and get it into every bag at your town's night. Afterwards, you count what came in at your counter and we tell you what we delivered. If it works, come back for the next night in town, add a sample or step up. If it doesn't, you've learned something about your offer without spending a fortune finding out.
The beauty of the local route is proximity. A guest who paints on Saturday and walks past your shopfront on Monday has your card in her bag and your name fresh in her mind.
Mid-size brands chasing trial in Queensland and NSW
You've got stockists, maybe a growing online store, and a familiar problem: people buy you once they've tried you, but getting them to try you is the expensive bit.
Sampling with Paint gives you trial in a context that makes it stick, and the town-coded offer shows you where trial turned into a sale. For a brand building its footprint across Queensland and New South Wales, that town-by-town picture shows which regions are ready for more stockists, which need a different message and which nights to book next time.
Start with a handful of nights in the towns that matter most to your sales team, then build out. Pairing a sample with a street team in the same town the day before makes one visit feel like a proper arrival.
National brand teams running a sampling program
You've run sampling before. You have KPIs, a cost-per-sample model, an agency or two and a long memory of crews who reported great numbers and delivered half the stock. You need consistency, control and evidence. Here's what we bring:
One plan covering every night, with dates, towns, venues, quantities and the code assigned to each.
Stock counted in against your packing list, with anything off reported back.
The same delivery standard in a regional function room as in a city venue, because every night runs to the same Paint standard and the same briefing.
Your briefing used word for word: approved product description, approved wording for any host mention, approved claims and nothing beyond them.
A report built to slot into your own numbers, so your team can calculate cost per sample, redemption rates and whatever else your model needs.
CONNECT keeps its attention on Queensland and New South Wales, so your sampling gets depth in two states rather than a thin spread across many. If your program needs one category to belong to you all year, our category and founding partner options bundle sampling into an annual plan.
No. 11
What lands in your sampling report
Every CONNECT campaign ends with a report, and the counting principles behind it are set out on the CONNECT hub. For a sampling campaign, yours will hold three parts.
Stock in, stock out
What arrived, when and in what condition, counted against your packing list.
How many samples, bags, cards or Town Passes went into each night, by town and date.
What was left over, and what happened to it under the plan we agreed.
The nights themselves
Every night on your plan marked delivered, moved or changed, with its date, town and venue.
The paid seat count for each room, taken from Paint's ticketing.
Photographs of your product in the room and in the bags, taken with guest consent.
Host notes: what guests said, what they reached for first, which table passed your sample around twice.
The response
Redemptions for each town's code, from the figures you share with us.
QR scans for each town's batch, from your own analytics.
Sign-ups through your offer, if you choose to share the count. We never see the names.
For Town Pass partners, each business's own figures, reported to that business alone.
If a night moved, stock arrived short or an offer confused people at the counter, that's in there too, with what we did and what we'd change. The useful sampling reports are the honest ones, because they tell you what to fix before you spend again.
No. 12
Pairing sampling with the rest of CONNECT
Sampling pairs with nearly everything. The guest who paints your world through sponsored artwork can take a piece of it home in the bag. A pamper or glam moment in the room can hand off to a take-home with its own code. A regional run can carry the same product with a different code in every town. Each piece keeps its own job and its own line in the report.
No. 13
Questions brands ask about sampling and goodie bags
How many samples should we send?
As many as the plan says, plus nothing you'd mind getting back. We set a quantity for each night from the paid seats we expect, with a buffer for late bookings, and the campaign plan lists every number before you ship. Extra stock is handled under the leftover terms you chose. If you're short, we'll talk before the night about making a smaller quantity land well, rather than leaving some tables empty-handed.
Can we put a brochure or catalogue in the bag?
Not on its own. A brochure without a product or a genuine offer is the first thing to hit the recycling bin, and it pulls down how guests feel about the whole bag. A single well-designed card with a clear offer, a code and a QR will usually work harder than a glossy catalogue. If you have a lot to say, put it on the page the QR opens.
Will our sample sit in a bag next to a competitor's?
No. We don't put two brands from the same category in the same bag, or two businesses offering the same thing on facing pages of a Town Pass. Your hand cream won't be sharing space with another hand cream. If you want that protection for a whole year, across every night and every format, that's what a category partnership is for.
Who creates the codes, you or us?
You do, in your own online store, booking system or point-of-sale. That keeps redemptions in the system where you already measure sales, so your results never depend on our word. We agree the naming with you, assign one code to each town or night in the plan, and get each one printed onto the right batch of cards.
Can guests sign up to our mailing list at the night?
Only through your own offer, and only if they want to. A guest can scan your QR at the table and join your list on your page, under your privacy policy. We won't run a sign-up sheet, collect details on your behalf or make joining a condition of anything. In practice, plenty of guests will leave it until they're home the next day, when they're relaxed enough to read what they're signing up for.
Can we send full-size products instead of samples?
Yes, if they pass the handbag test. A full-size lip balm, a single-serve pack or a small candle can make a fantastic take-home. Larger items rarely survive the trip home alongside a wet canvas, so for those, a voucher for the full product often works better than the product itself. We'll give you a frank opinion on size and weight before anything goes into production.
How long should our offer be valid?
Long enough to reach a payday and a free weekend, short enough to feel like a reason to act. A few weeks suits most brands. If you're a destination or an experience people plan ahead for, a longer window makes sense. If you're a café two streets from the venue, shorter can work. Whatever you choose, print the end date plainly on the card.
We only have one shop. Is the Town Pass worth it?
The Town Pass was made for exactly that. A single shop can take one page, offer something worth walking in for and count redemptions at the counter, even without a fancy code system. Every guest at that town's night takes the booklet home, so your offer goes home with women in your own area straight after a great night out. If it works, you've found a new way to say hello to your town. If it doesn't, you'll know what to change before you try again.
Where Paint is heading
Find the towns your samples could land in
Every night on our calendar is a room your product could go home from. Look at what's coming up in each state, note the towns that match your stockists or your shopfront, and bring that list to the conversation.
Drinks brand activation ideas for wineries, distilleries, breweries and alcohol-free makers, with the ABAC, RSA and licence basics. Read the playbook.
Your move
Ready to get your product into her handbag?
Why Paint Juicy CONNECT? Because Paint Juicy connects, and a product handed over between choruses arrives as a gift, not a pitch.
Tell us what you'd like guests to try, which towns matter to you and what a good result looks like on your side. Whether it's a single offer card in one town or product sampling events across both states, we'll come back with a plan that names the nights, the quantities, the codes and the report you'll get at the end.
Want to see how sampling fits with everything else first? The full range of formats lives on the Paint Juicy CONNECT hub.
Step 1: Choose message placement
Click the button below and then hover over your page to select a placement.
Step 2: Paste and save
You have copied the placement for the Product Page.
Go back to the App Embeds section, and in the Paypal Advanced Settings, paste the copied value into the
Product Page field and click the 'Save' button in the top right corner.
