Paint Juicy CONNECT, brand partnerships and event activations

Paint Juicy CONNECTBrand Partnerships and Event Activations

Why Paint Juicy CONNECT? Because Paint Juicy connects!

Queensland and New South Wales · 42,000+ guests · 4.9 stars on Google

Bundaberg paint and sip, senior friends laughing

Paint Juicy CONNECT puts your brand inside a room that's already singing. We build brand partnerships into Paint's own paint and sip nights across Queensland and New South Wales: the picture on the easel, the gift that goes home in her handbag, the moment the whole room cheers. Guests remember you because you made their night better, not because you interrupted it.

Picture her. Brush in one hand, drink in the other, belting out a chorus she hasn't sung since her school formal. She has three hours, a table of her favourite people and no reason at all to check her phone. That's the night CONNECT invites your brand into, and we guard it like it's ours. Because it is.

Already know what you're after? Skip to the enquiry form and tell us about your brand.

Bundaberg paint and sip, big group with whale paintings

No. 01

Why Paint Juicy CONNECT? Because Paint Juicy connects!

That's the whole idea, and it starts long before any brand arrives. A Paint night connects people first: school friends who haven't shared a table in years, a hens party with the bride's mum painting beside her, the quiet workmate who turns out to know every word of every power ballad. It connects her to songs she'd forgotten she loved and to a canvas she's proud enough to hang. CONNECT adds one more thread to that web. Your brand, placed where the good feelings already live, so she joins the dots herself without being told to.

No. 02

Five big ideas, in real life and online

CONNECT works in two worlds at once. Half of it happens in a real room full of real people. The other half lives in inboxes, feeds and phones long after the paint dries. Here are the five big ideas it all hangs off. Pick one, or let them play together.

The Room

Your brand inside the night itself: painted on the canvas, poured at the tasting, demonstrated at a station, named by the host, tucked into the goodie bag and handed out as the prize. Three hours, real people, every sense switched on. Start with event partnerships and in-room moments.

The Airwaves

A proper radio-style spot, cut from your own words and sound bites, playing inside Paint's own music session as the doors open, mid-show and on the way out. It's radio without the traffic noise. Hear how it works in the Paint radio session.

The Camera

Your product caught on video and audio at a real night, when it genuinely suits the moment, filmed the way Paint films everything: on our own phones, in the thick of it. Want something made just for you? Bespoke content gets our full attention, planned and crafted with you, with the same real, authentic energy. More on video and content with Paint.

The Inbox and the Feed

Ad spaces in Paint's newsletters, sold on impressions rather than sign-ups, plus labelled social collaborations and branded guides that keep working between nights. All of it lives in media placements.

The Street

The fun spills onto the footpath before the night: street crews, pop-up mini canvases and town-wide hunts that send locals your way. See street teams and town activations.

No. 03

What brand partnerships with Paint look like

Paint is a 100% mobile paint and sip entertainment business. We bring the whole night to a venue: hosts, canvases, music, a live singalong and trivia moments while the paint dries. Sessions run 3 hours and live firmly in the high-energy lane. Think concert with canvases, not a hushed afternoon at an easel.

CONNECT gives brands eight ways into those nights and the channels around them. You can be the picture on the canvas, the treat in the goodie bag, the name on the night, the whole night, the brand on tour, the crew on the street, the sponsor in the newsletter or the official partner for your category. Each gets a short introduction further down and a full page of its own.

Whichever door you choose, three things never move. Guests come first. Every paid relationship is disclosed. And when it's all done, you get a proof pack that counts honestly, so you walk into your next budget meeting with evidence instead of vibes.

CONNECT is an Entertainment Juicy offering, run by Paint's owners, Trent and James. Our 2027 calendar puts the effort squarely into Queensland and New South Wales, so that's where CONNECT campaigns run.

The room you'd be buying

Three hours of this, with your brand in it

Real Paint nights. Real singalongs. Real people your brand could be standing beside.

No. 04

Three hours of warm attention, not three seconds of scroll

So much marketing now fights over a sliver of a second. A thumb flicks, an ad flashes past, a dashboard calls it an impression and everyone agrees to pretend that counts. Your customer barely registered you. She definitely didn't feel anything.

A Paint night runs on a different clock.

She's seated, settled and staying put

Guests arrive, find their table and stay for the full 3 hours. Nobody is drifting past with shopping bags and somewhere else to be. Nobody is half-watching while the pasta boils. She chose this night, paid for it, dressed for it and cleared her diary for it. In marketing terms that's rare: a person exactly where she wants to be, with time to spare and nothing tugging her away.

She's surrounded by her people

Guests book with friends, sisters, mums and workmates, and the room is built for chatter. When one woman tries a hand cream and passes it across the table, the recommendation comes from someone she trusts, in real time, with a laugh attached. No targeting setting can manufacture that. You can only be in the room when it happens.

She's in a great mood, by design

Making people feel good is the whole job. Nostalgic music, a host who keeps the energy up, a live singer, Lotti, fronting many of the singalongs, and a room of strangers that turns into a choir by the second chorus. The words that come up most in our reviews are "fun" and "atmosphere". Brands that show up inside that feeling get to borrow it. Brands that interrupt it get remembered for the wrong reasons, which is exactly why nobody is allowed to interrupt it.

Her hands are already busy

At plenty of events, a brand has to coax someone into stopping and picking something up. At Paint, guests are already mixing colours and reaching across the table. A sample, a branded detail or a small gift slots into what she's already doing. A product she has actually touched outlasts a slogan she glanced at.

The story keeps going on Monday

She leaves proud, with something she made and a night worth retelling. It turns up in the group chat, the photo dump and the Monday morning tearoom debrief. Whatever your brand added to the night travels with that story. Very few marketing moments get invited back into someone's week. This one does.

No. 05

Who's in the room

We describe our guests the way we see them every week, and we don't decorate the picture with numbers we haven't measured.

Paint guests are mostly women, from their thirties well into their eighties and nineties. They come in groups: friends catching up, sisters on a rare night off, mums and daughters, workmates escaping the office. They come for hens parties, birthdays, work team nights, book club outings and girls' nights that have lived in the planning chat for months. Nostalgia is a big part of the pull, along with the singalong, an affordable night out with friends and the pride of taking home a canvas that looks genuinely impressive.

In the last 12 months Paint ran 130 public nights and welcomed more than 7,500 guests across public and private events. The average public room held more than 50 people, and nine rooms reached 100 or more. Over time, more than 15,000 customers have booked with Paint. These are booked seats at real nights, which is a very different thing from a follower count.

What we won't tell you is what she earns, what she plans to buy next month or how likely she is to try your product. We haven't measured those things, and anyone claiming to know them about a room of real people is guessing with your money. If you want to reach women over 30 in a way they'll actually welcome, while they're relaxed and social, this is a very good place to start.

Ballina paint and sip, room of easels at Shaws Bay

No. 06

Peak nostalgia makers: why retro and heritage brands belong here

We don't just play old songs. We make nostalgia for a living. Every theme on the calendar is built to send a room straight back to its best years: the 60s and 70s singalongs, the 70s and 80s, the 80s and 90s, the 90s and 00s, ABBA Night, Aussie Rock and Movie Magic. By the second chorus, a room of grown women is seventeen again, word perfect and loving it.

That makes CONNECT a market grabber for any brand living in the nostalgia space. The heritage label your mum swore by. The lolly that's been in the same wrapper since the school canteen. The retro reissue, the revival fashion line, the retro-hits radio station, the throwback soft drink, the family business that's been on the main street for fifty years. Those brands don't need to explain themselves to this room. They walk in already loved, because the night has done the remembering for them.

Pair a heritage brand with the right theme and it barely feels like a partnership at all. It feels like the brand was always meant to be there. Start with sponsored artwork for a canvas that leans into the era, or put your name on the theme itself through a themed takeover night.

No. 07

We contain the noise

Think about where plenty of ads find her. A radio spot lands between the school run, the alarm on the dash and the navigation voice telling her to turn left. A TV ad plays while she's off putting the kettle on. A post slides past on her phone at 10pm, somewhere between a group chat and a recipe she'll never cook. You paid for every one of those moments, and life talked over all of them.

A Paint room is the opposite. For three hours the noise stays outside. No traffic, no phone calls on the drive home, no inbox. Just real people, 40, 50, 80 or 100 of them, who chose to be there and want to have a good time. That's the room we invite you into, and inside it we don't settle for one way to say your name. She hears you on air in the radio session. She sees you on the screen. You're on the table, on the canvas she's painting, in the glass she's sipping, in the bag she carries home, and on a voucher for something free that suits her down to the ground. Radio gets music and words. We get to delight every sense she brought with her.

We're pioneering this, and we've got a big stretch of Queensland and New South Wales to do it in. If you're a small business weighing a radio quote against a boosted post and wondering which one wastes less money, we wrote a whole page for you: small business advertising with Paint Juicy CONNECT.

No. 08

Bright on our canvas, true to your brand

Don't let the neon fool you. Paint's loud, colourful, slightly glittery look is how we dress our own nights. It's our party outfit, not a template your brand gets squeezed into. When we make something with you, your colours, your tone and your brand rules lead the way. Sponsored artwork, screen slides, an audio spot, a gift card in the bag: each one is built to look and sound like you. A quiet, premium label gets a quiet, premium result, and we're just as happy working in soft linen and charcoal as in hot pink.

Here's the bigger idea. We reckon CONNECT belongs to the next wave of marketing and advertising ideas, the clever modern ad space where brands stop shouting and start showing up. It hands a brand a few superpowers ordinary media can't match: being heard between songs, tasted, held and carried home, all in one evening.

And the people in the room are what make it work. They're out, they're happy and they're together, and plenty are in the mood to treat themselves or try something new. They came for fun and they came for connection. Bring them something that adds to both, and they'll remember who did.

If that sounds like a room your brand belongs in, come and work with us at Paint Juicy CONNECT.

No. 09

How Paint stacks up against the rest of your media plan

Every channel below earns its place somewhere. Here's an honest look at what each does well, where it runs out of puff and where a Paint night fits beside it.

Social media advertising

Social ads are brilliant at scale. You can reach thousands of people cheaply, retarget your site visitors and test ten headlines before lunch. The catch is context. Your ad competes with a friend's holiday snaps, a news alert and every other brand that bought the same audience. Attention lasts a fraction of a second, nobody can touch or try anything, and you're trusting the platform to mark its own homework.

Paint makes the opposite trade: far fewer people, far deeper contact. The smart move is to run both. The night gives your brand a real-world moment, and your own offer or QR card carries her back online when she's ready.

Influencer campaigns

An influencer deal rents a person's face and their followers' attention. When the fit is right, it works. It can also mean paying for an audience you can't fully see, content that's gone from the feed within a day and a recommendation from someone your customer has never met.

At Paint, the recommendation comes from the woman beside her. Her sister tries the sample, her friend loves the scent, the table decides together. Nobody is reading a script to a camera, and you can count exactly how many nights and paid seats your brand reached.

Expos, shows and markets

Expos promise crowds and they deliver them. The problem is what the crowd is doing: walking, comparing, juggling bags and dodging eye contact with the fourth stall in a row offering a free sample. You pay for the space, the stand, the freight and the people to staff it all weekend, then share the aisle with dozens of brands shouting for the same few seconds.

At Paint, nobody is passing through. Guests are seated for the evening, a host introduces you, and your brand is one of very few things in the room that isn't a canvas or a paintbrush.

Letterbox drops and print

A well-designed flyer can sit on the kitchen bench for a week. Plenty go from letterbox to recycling bin without a second look, and even the good ones arrive on an ordinary weekday with no feeling attached.

A Paint partnership arrives at the best part of her week. A voucher found among the bills is noise. The same card handed over on a night out with friends is a nice surprise.

Traditional experiential agencies

A traditional activation usually starts with an empty space. The agency designs a pop-up, hires promo staff, books a site, then spends a hefty slice of the budget trying to draw a crowd. The crowd is the hardest and most expensive part to manufacture, and on a wet Tuesday it doesn't always turn up.

At Paint, the crowd has already bought tickets to a night they wanted anyway. You're not paying to invent a reason for people to come, or hiring strangers to act excited. Our hosts already know when to lift the room and when to let the paint dry, and your brand slots into a night that already works.

Sport sponsorship

Sport buys association and big crowds. It also tends to buy a logo on a fence, a jersey or a scoreboard, seen in passing by people whose eyes are on the game. Rights often run for years, prime spots cost a mint, and proving what the money did is famously slippery.

At Paint, you don't have to sit on the boundary. You can be in the picture guests paint, the round of trivia they play or the gift they take home. And you can commit to one night, one run of towns or one year instead of a long rights deal.

Where Paint fits

Think of Paint as depth to pair with your reach. Your digital channels find people. Paint gives a slice of them a memorable, hands-on, happy experience of your brand. The two work best together when your offer links the night back to your own site, store or booking page.

No. 10

Guest-first rules we don't bend

Every brand partnership we run faces one test before anything else: does it make the night better for the people who paid to be there? If the honest answer is no, it doesn't happen, however good the cheque looks. Protecting the room is what keeps it worth being in.

  • It must add something. A useful sample, a lovely detail on the canvas, a fun moment, a prize worth winning. Guests should leave with something, not feel sold to.
  • Nothing is compulsory. Guests can skip the sample, ignore the offer and simply enjoy the night they bought.
  • Paid relationships are always disclosed. A sponsored night carries "presented by" on its listing, and paid content online wears a clear paid-partnership label.
  • Guest data stays with guests. We never share guest details with sponsors. Not names, not emails, not a spreadsheet "just this once". A list of your own gets built through your own offer, and each guest decides whether to opt in. Our product sampling page shows how codes make that measurable.
  • The night's rhythm wins. Hosts decide when a sponsor moment lands so it fits the flow of painting, singing and laughing. The event partnerships page sets out the in-room limits.
  • The venue's rules apply. Every night happens in someone else's venue, under their licence and policies, and partnerships respect that every time.
  • We will say no. To a category, an idea or a script that sounds like an ad break. Saying no is how we keep saying yes to the right brands.

Categories we don't take on

Some products don't belong at a night out with friends, however they're presented. The list is short, plain and public so nobody wastes a meeting:

  • Gambling and betting
  • Pharmaceutical (drug) companies
  • Multi-level marketing and party-plan reps
  • Quick loans and payday lending
  • Weight-loss products
  • Products made for, or marketed to, under-18s
  • Anything involving animals in entertainment, including live animals at events or activations, animal prizes, brands built on animal entertainment and animal sports

Each one either puts pressure on guests or sits badly with a relaxed celebration. If your category isn't listed, that's a good sign. It still isn't an automatic yes, because fit matters every time, but it means we can talk.

No. 11

The proof behind the party

CONNECT is new. Paint is not. Here's what already stands behind the room you'd be stepping into:

  • 42,000+ guests have painted with Paint.
  • Paint holds 4.9 stars on Google.
  • Paint has been recognised as a Best of Queensland Experience every year since 2022.

Those figures matter to a sponsor for one reason: trust. Guests walk in expecting a great night because so many before them had one. That expectation is the stage your brand stands on. When we introduce a partner, we're lending our reputation for a moment, and we treat that loan seriously.

We'll be just as straight about what we don't have yet. There are no CONNECT case studies on this page, because the first partners haven't run their campaigns. We won't invent results, borrow anyone else's or pass off a hypothetical as history. Early partners will help write the first real stories, and we'll report them exactly as they happened.

No. 12

Who you'll be dealing with

You deal with the owners. Trent and James run Paint and they run CONNECT, so the people shaping your campaign are the people who decide what happens in the room.

Before Paint, they spent more than 14 years as digital marketers in previous businesses, working with clients including government and education organisations. They've sat on your side of the table: writing the briefs, defending the budgets, chasing the reports and sitting through the meeting where someone asks what a campaign actually achieved.

That history shapes CONNECT. It's why the reporting is honest, why nobody here waves around inflated reach figures and why the ideas are commercial, not just cute. They know funnels, attribution, offer design and what a marketing manager has to take back upstairs.

The other half of the job is throwing a very good party. The singalong format, the hosts and the look of the nights all come from them. CONNECT sits right where those two skill sets meet.

No. 13

Eight ways into the room

CONNECT is built as a set of formats you can use alone or combine. Here's a quick look at each, with a link to the full detail.

Bundaberg paint and sip, singalong on the stage

Sponsored Artwork

Your brand becomes part of the painting. A scene, a pattern, a palette or a character, designed around your story and painted by every guest in the room. Design rules, booking timing and licensing all live on the sponsored artwork page.

Product Sampling and Goodie Bags

Get your product into her hands and her handbag, with an offer that gives her a reason to look you up later in the week. It's the format that suits the widest range of businesses, from national labels to the favourite shop on the main street. The mechanics are on the product sampling and goodie bags page.

Event Partnerships: Presented By and In-Room Activations

Put your name on a night, or own one moment inside it: the singalong, a trivia round, the photo wall, the big reveal or a spot on air when the Paint radio session fills the gaps around the live singing. Tastings, venue rules and the new screens are covered there too. Read up on event partnerships and in-room activations.

Brand Takeovers and Themed Nights

Take the whole night. Build a theme around your story, gift seats to your customers or team, or host a thank-you night your clients will actually want to attend. Everything about buying the full room is on the brand takeovers and themed nights page.

Regional and Touring Campaigns, QLD and NSW

Follow Paint up the highway and inland, into towns plenty of brands only ever see on a map. Run several towns as one campaign, or ride along for a run of dates. See the routes on the regional and touring campaigns page. Already know your town? Start with advertising in Mackay, Bundaberg or Coffs Harbour.

Street Teams and Town Activations

Take the fun onto the footpath before the night begins, with street crews, pop-up mini canvases and, as they come to life, walk-around Paint characters, every spot tracked on its own. Meet the crew on the street teams and town activations page.

Media Placements: Newsletters, Guides, Video and Social

No venue required. Placements in Paint's own newsletters, guides, video and clearly labelled social posts, with podcast sponsorship in development. The channel-by-channel options are on the advertise with Paint Juicy page.

Category Partner and Founding Partners

One brand per category, planned across a full year of nights and themes. Early brands can come in as founding partners. Both are explained on the category and founding partner page.

No. 14

The full menu: every way your brand can turn up on the night

Because Paint Juicy connects, nothing on this list works alone. A sound on air, a name on the screen, a line from the host, a taste at the bar and a gift in the bag all point to the same brand, so by the time she's home with her canvas she has met you five different ways and enjoyed every one. Pick one touch or stack the lot. Here's everything on the table.

On air

Your spot plays in the Paint radio session, the professionally produced, radio-style set of tunes that fills the room at doors open, during the mid-show break while the live singer rests her voice, and through the goodbye. Built from your words, your sound bites and your sonic logo, mixed to sound like a proper station break. See audio spots in the Paint radio session.

On screen

Welcome and closing slides, moment branding, trivia title cards, silent loops between beats and a brand-coloured lighting wash at the reveal, as the new screens and stage lighting reach more rooms. The do's and don'ts are in screens and stage lighting.

From the front

Host mentions at the welcome, the thank-you and every moment you own, plus "presented by" on the public listing before a single seat sells. Short, warm and in the host's own voice. Details under presented by nights.

In the games

A sponsored trivia round with your name on the title card, a question or two that nods to your story, a games mention from the host and a prize for the winning table. Trivia prizes go on skill, never luck, for reasons explained in the tastings and prize rules.

At the bar

Tastings of your wine, beer, spirits, coffee, tea or soft drink, poured only with the venue's approval, under its licence and strictly 18+ wherever alcohol is involved.

In her hands

Product demos at a station guests choose to visit, samples she can try on the spot and the touch-up, pamper, tarot and florist corners that make a night feel looked after. Every station is opt-in and pitch-free, as set out in stations and touches around the room.

In the bag

Goodie bags, take-home samples, offer cards, unique codes per town and the Town Pass booklet of local offers, so the night keeps working the morning after. It all lives on product sampling and goodie bags.

Up for grabs

Giveaways, door gifts, table prizes and a hero prize for the best canvas of the night, skill-based by default, with clear terms on every one. A game of chance only runs with written terms and any permit it needs.

On the canvas

Your scene, pattern, palette or character becomes the painting itself, and it goes home to hang on her wall. Start with sponsored artwork.

On the street

Activations that start in town before the doors open: street crews, pop-up mini canvases, golden canvas hunts and walk-around characters as they come to life. Meet them on street teams and town activations.

Beyond the room

Newsletters, guides, video and labelled social posts carry the partnership between nights, with the podcast on the way. Browse media placements.

All of it, all year

One brand per category, every touch above planned across a full year of themes and towns, as a category partner.

No. 15

The proof pack: what you get back

Every CONNECT campaign ends with a proof pack. It's the document you forward to your manager, your client or your board, and it's built to survive the hard questions.

What's in it

It reports only what we control and can evidence:

  • The nights delivered, with dates, towns and venues, set against the nights booked.
  • Paid seats at each night, from our own ticketing records.
  • What was delivered at each: samples handed out, goodie bags packed, moments run, placements published.
  • Photos of your activation in action, taken with guest consent and supplied under the usage agreed in your proposal.
  • Host notes on how the moment landed.
  • Results from your own offer, where you share them with us: redemptions, scans, bookings or sign-ups tracked on your side.
  • Separate figures for any online channel involved, each with its source named.

Honest counting

This is where we part ways with plenty of glossy sponsorship reports.

Paid seats are not unique people. A guest who comes to three nights in your campaign is three paid seats and one person. We label the figure for what it is and never dress seats up as individuals.

Channels are reported separately. Newsletter sends, social views, blog visits and paid seats measure different things, sometimes the same person several times over. Adding them together and calling the total "reach" would describe nobody, so we don't.

Samples are not sales. Attendance is not engagement. A scan is a scan. We report what happened and leave the commercial conclusion to you, because you know your conversion numbers and we don't.

And we report the gaps. If a night moved, a venue changed or stock arrived short, it's in the pack along with what we did about it. A report with no limitations in it is a report nobody should believe.

What we promise, and what we don't

We promise to deliver what your proposal lists, on the nights it lists, to the paid seats we record, with evidence. We don't promise sales, conversions, engagement rates or a return on spend, because those depend on your product, your offer and plenty that happens outside our room. Anyone promising them up front is selling a feeling. We'd rather sell you a fact.

No. 16

How pricing works

There's no rate card here, on purpose. One goodie bag inclusion in one town and a year-long category partnership across two states are completely different jobs. A price list would either overcharge the small brand or undersell the big plan.

Every CONNECT campaign has a flat fee, quoted in Australian dollars (AUD) once we understand the scope. You see one number with the deliverables listed underneath it. No hidden extras, and no surprise invoice when the campaign wraps.

Partnerships are paid in money, and the fee is in the bank before your nights are locked in. If your activation includes product for guests, that product is what we deliver for you, not payment for delivering it. Your stock is the ingredient. The fee covers the cooking.

Our prices don't drop. That's a brand position, not a bargaining stance: CONNECT doesn't cut fees to fill a calendar. It protects the brands who pay full price and it protects guests, because a partnership sold cheap tends to be delivered cheap.

What early brands get is more. Founding partners receive added value, extra deliverables built into the plan, never a smaller invoice. That invitation is explained on the founding partner page.

No. 17

From first email to proof pack

No mystery and no agency maze. Here's the path from "we should talk" to the report on your desk.

  1. Tell us what you're after. Fill in the enquiry form below. The more you share about your goal, regions, timing and rough budget, the more useful our first reply.
  2. Have a straight conversation. Trent and James talk through your brand, what success looks like and which formats make sense. If Paint isn't right for your goal, we'll say so early.
  3. Check the fit. We look at your category, your product, the guests, the venues and the calendar. Some ideas need venue approval and some formats need you in before tickets go on sale, so timing gets checked here too.
  4. Get a written proposal. Deliverables, nights, quantities, who does what, how we report and the flat fee, all in plain English.
  5. Sign and pay. The agreement is with Entertainment Juicy IP Pty Ltd. Once it's signed and the fee has landed, your nights are locked.
  6. Prepare together. We approve artwork or materials with you, agree the wording that discloses the partnership, brief our hosts and arrange for any stock to reach us ahead of the night.
  7. Let the night happen. Hosts deliver your activation inside a night that runs the way Paint nights always run. You're welcome to see one in person by arrangement.
  8. Receive the proof pack. Delivery, paid seats, photos, host notes and any results you've shared, counted honestly.
  9. Debrief and decide. We talk through what landed and what we'd change. Any next step is built on measured results, not a sales pitch.
Bundaberg paint and sip, four friends celebrating

No. 18

Part of the Entertainment Juicy family

CONNECT is an Entertainment Juicy offering. Entertainment Juicy is the parent business behind Paint and its sister brands, including the destination brands Cairns Tourism, Discover Coffs Harbour and Guide To Bundaberg. Your contract and invoice come from Entertainment Juicy IP Pty Ltd, and the partnership is delivered through Paint's nights and channels.

That family link is handy if you work in tourism. The regional campaigns page explains how a Paint night and destination content can work together for a town.

Want activation work at events that aren't Paint's, like your own launch or conference? That's an Entertainment Juicy job rather than a CONNECT one. Mention it in your enquiry and we'll point it the right way.

Run a venue rather than a brand? Hosting a Paint night is a separate conversation, covered on our venue partnerships page.

No. 19

Questions brands ask us

Is CONNECT brand new, and is that a risk for us?

Yes, CONNECT is new. Paint is not. The nights, hosts, guests and reputation are established, and CONNECT adds brands into something that already works. The honest risk is that there are no CONNECT case studies yet, so you're trusting our process rather than a past result. We shrink that risk with a written proposal listing exactly what you get, and a proof pack reporting exactly what happened, gaps included.

We're an agency. Can we bring Paint to a client?

Yes, and we'd welcome it. Tell us in the enquiry that you're asking on a client's behalf, share as much of the brief as you can, and we'll shape a proposal you can put straight in front of them. The proof pack is written to be forwarded, so your client sees clear evidence without you having to translate it. We're comfortable working with planners, account teams and procurement alike.

We don't know which format we need. Is that a problem?

Not at all. Plenty of brands arrive with a goal rather than a format, and that's the better starting point anyway. Tell us what you want to happen: more people trying the product, a launch in a new region, a thank-you for your best customers. We'll suggest the formats that suit, explain why, and flag any we'd steer you away from before you spend a cent.

Our category isn't on your no list, but it feels borderline. Will you tell us straight?

Yes, and quickly. Not being on the list means we'll have the conversation, not that the answer is automatically yes. We think about how the product sits in a relaxed night out, whether guests would welcome it and whether venues will be comfortable with it. If it's a no, we'll explain why. If it's a maybe, we'll suggest a format that suits it better.

Can we supply product instead of paying a fee?

No. Product is a contribution to the activation, and we're glad to have it, but it isn't payment for the work of planning, briefing, delivering and reporting. Every CONNECT campaign carries a flat fee in money, paid before your nights are locked in. That keeps the arrangement clean for both sides and makes sure your campaign gets the same care as everyone else's.

Can we start with a single night?

You can. One night is a good way to see the room, meet the hosts and check your product feels at home. Go in with realistic expectations, though: one night is a taste, not a trend, and the proof pack will say so. If you want enough data to compare towns or test an offer, a short run of nights gives you far more to work with.

Can we combine more than one format?

Yes, and many campaigns work best that way. A sponsored artwork night might carry a goodie bag inclusion and a newsletter placement, for example. Each part is listed separately in your proposal, covered by one flat fee and reported on its own terms. If you'd like everything planned across a full year, the category partner format brings it into a single annual plan.

Can we have a list of the guests who attended?

No, and that won't change. Guests book a night out, not a marketing database, and their details stay with us. What you can do is give guests a reason to come to you: an offer, a code or a QR card that leads to your own sign-up, where each person decides for herself. Anyone who opts in that way actually wants to hear from you, which makes for a far better list.

Can you give us audience figures for our media plan?

We can give you the verified figures on this page, including the last 12 months of public nights and guests, counted from our own sales records. For any campaign, you also get the paid seats at each night you're booked into. We won't hand you a combined "reach" number that adds seats, followers and email sends together, because it would overstate who you're really reaching.

What if guests don't take to our product?

Then you'll hear about it, kindly and plainly. Hosts note how each moment landed, and the proof pack includes those observations alongside the numbers. Because nothing at a Paint night is compulsory, a lukewarm response costs guests nothing and tells you something useful. We'd rather give you an honest signal early than a polite silence that wastes your next budget.

Where Paint is heading

Peek at the calendar before you pitch

Curious which nights are already on the books? Scroll the upcoming dates by state and imagine your brand sharing the stage.

QLD EventsNSW EventsNT Events

From the founders

A note from us

We built Paint around one idea: people deserve a night out that makes them feel fantastic. Every song, every host and every canvas exists to serve that. Our brand partnerships are an invitation to brands who want to be part of that feeling, not to rent it, squeeze it or talk over it.

We've been the marketers on the other side of the table, so we know what you need: real people in real rooms, a fair price, an idea worth doing and a report you can defend. We also know what our guests need, and we'll never trade one for the other.

If your brand belongs in a room full of happy people, we'd love to hear from you.

Trent & James

Your move

Start a conversation

Why Paint Juicy CONNECT? Because Paint Juicy connects, and the first connection is this one: you, us and a short note about what your brand wants.

Tell us about your brand, what you'd like guests to feel and where you'd like to show up. Trent and James read every enquiry themselves, so the reply you get will be a real answer from a real person, not an automated brochure.

Tell us about your brand and what you'd like to achieve. This form goes straight to the CONNECT inbox, not general bookings.

CONNECT enquiries only. Booking a night? Head to the events calendar instead. Your details are handled under our privacy policy.