Paint Juicy CONNECT, brand partnerships and event activations

Sponsored ArtworkThe Branded Paint and Sip Canvas Your Customer Takes Home

Why Paint Juicy CONNECT? Because Paint Juicy connects!

Queensland and New South Wales · 42,000+ guests · 4.9 stars on Google

Bundaberg paint and sip, pink and purple whale canvases

Every Paint Juicy night ends the same way. A room of mostly women (and the odd brave bloke) stands up, holds their canvases beside their faces for the group photo, then carries them out the door like a masterpiece, which, frankly, it is. With sponsored artwork, your brand is on every one of those canvases, because the people holding them painted it there themselves.

This is a branded paint and sip done properly: a canvas designed around a scene your customer already loves, with your brand worked in as a detail she's proud of, not a logo slapped on a placemat. It's the flagship format of Paint Juicy CONNECT, and it's the only one where your brand ends up in the guest's own hands, in her own brushwork, on her own wall.

No. 01

The only ad your customer paints herself and hangs on her wall

Picture it. A boat deck at sunset. The water turning to fire. Two glasses on a little timber table and a bottle in an ice bucket with the label facing out. Now picture that scene painted stroke by stroke, on a strictly 18+ night, by a woman who spent the night belting out 80s anthems with her sister and two mates from netball. She chose that canvas when she bought her ticket. She mixed the orange for that sky herself. She got the label a bit wonky the first time, fixed it, and was weirdly proud of the fix. When the lights came up, she took it home.

That's sponsored artwork in one picture. Your brand becomes the subject of a night out, then goes home with the people who made it.

Now stretch that across a room. A typical public Paint room holds around 50 painters, and the big nights push past 100. That's around 50 versions of your brand moment, every one a little different, plenty of them signed in the corner by the person who painted it. Then stretch it again across every night your artwork runs. Four things make it unlike almost anything else on a media plan.

She chose it

Every Paint event goes on sale with its artwork front and centre. The listing shows the canvas, the poster shows the canvas, the ads show the canvas. Nobody is ambushed by your brand halfway through the night. Every booking in that room started with someone looking at the picture, seeing your bottle or your coastline or your coffee cup, and saying "yes, that one".

She made it

Three hours of mixing, blending, laughing at her own brushwork and begging the host to come and rescue her clouds. People treasure what they make with their own hands. Ask anyone who still owns a lopsided pottery mug from a holiday workshop.

She keeps it

The canvas goes home. It doesn't get recycled with the junk mail or swiped away in half a second. It rides home on the back seat, gets propped against the lounge wall that night, and the good ones get a hook.

She shows it

The group photo. The story post. The sister-in-law who asks "where'd you get that?" at Sunday lunch, and the answer that starts with "I painted it, actually". Your brand sits inside that conversation without anyone having to sell it.

We'll be straight with you about one thing. We can't promise every canvas ends up on a wall, and we'd never pretend to know how many do. What we can promise is that every sponsored canvas is designed, from the first sketch, to be good enough to hang. That's the job, and it's the rule everything else on this page answers to.

Gladstone paint and sip, matching 80s shellsuit outfits

No. 02

What the night feels like from the guest's seat

She arrives with her friends, finds her easel and a blank canvas, and the music is already up. The host starts where every Paint night starts: big shapes first, sky and background, nothing fiddly. Nobody needs to have held a brush since high school.

Then the night does what Paint nights do. While a layer dries, the room sings. Trivia pops up. Someone's mum knows every word to a song nobody expected her to know. The painting comes back in waves between the noise, and the picture slowly turns into something she didn't think she could make.

Your brand usually arrives in the later layers, as a finishing detail. The label on the bottle. The name on the sail. The mark on the beach umbrella. By then she's spent two hours on that sky and she is not about to rush the bit that makes the picture make sense. She takes her time on your detail because it's part of her painting now, not an ad stuck on top of it.

The night is still the same three hours of singalong, laughs and brushwork guests come to Paint for. The picture just has a story in it, and the story includes you. That's why sponsored artwork sits so comfortably inside CONNECT's guest-first rule: it adds to the night instead of interrupting it.

No. 03

Six ways to paint a brand into the picture

There's no single template for a branded art experience. The right approach depends on what your brand looks like, what it's allowed to show, and the feeling you want people to take home. Most designs fall into one of six styles: a scene, a pattern, a palette, a place, a character, or a collectable series.

Every example below is a concept written to show how each style works. None of them is a real campaign, and none of them uses a real brand.

Example concept: a winery's sunset cruise (the scene)

Picture a family winery that wants to be the bottle people think of when they think "holiday". The canvas is the scene from the top of this page: a boat deck at sunset, warm light across the water, two glasses and the winery's bottle sitting in a silver ice bucket.

The brand lives on the label, painted big enough to read and simple enough to paint, and perhaps the vineyard's name along the hull in small, tidy letters. No tagline across the sky, no logo in the corner.

Why it works: nobody is painting a wine bottle. They're painting the holiday they keep promising themselves, and the wine happens to be on the table. Every time she walks past it, she's back on that deck.

Because the artwork features alcohol, these nights run strictly 18+. Tasting the wine on the night is a separate in-room activation with its own venue approval and responsible service rules, covered on our event partnerships page.

Example concept: a floral bottle pattern (the pattern)

Now imagine a boutique fragrance label with a gorgeous bottle and a botanical story. Instead of a scene, the canvas becomes a pattern: the bottle's silhouette repeated through a bloom of frangipani, bougainvillea and native flowers, the kind of layout you'd happily frame in a bathroom or a walk-in robe.

One bottle in the pattern carries the wordmark. The rest carry the shape. It reads instantly to anyone who knows the brand and looks like beautiful botanical art to anyone who doesn't, which is exactly the balance you want.

Patterns suit any product with an iconic shape: a bottle, a jar, a tin, a cup, a shoe. Repetition makes the shape memorable without making it shouty, and a slightly lopsided bottle in a field of flowers just looks hand-made, in the good way. A winemaker's bottle wrapped in native blooms works beautifully too, on 18+ nights only.

Example concept: a palette-only piece for a brand that can't show product (the palette)

Some brands can't put their product on a canvas. Maybe it's a service, like an insurer, a solar installer or a software company. Maybe the category has rules about what its advertising can show. Painting a home insurance policy is a tough ask, so we don't paint the product. We paint the brand's colours.

Picture a home insurer whose brand lives in deep teal and warm coral. The canvas becomes a coastal landscape at dusk, built entirely from those two colours and their tints: teal water, coral sky, a little beach cottage with its lights on. The brand's only literal appearance is a small mark on the cottage letterbox. The meaning is in the picture itself: home, safe, warm, lit up.

Palette pieces are the subtlest form of sponsored artwork and, for the right brand, the most powerful: your colours on her wall, in a picture about the exact feeling you've spent years trying to own. The event listing does the naming, so the canvas stays pure art.

Example concept: a destination partner's coastline (the place)

Tourism bodies, regional councils, resorts and attractions start with an unfair advantage: their product is already beautiful. For a destination partner, the brand is the place.

Picture a regional tourism body on the New South Wales coast. The canvas is the view everyone in town knows: the headland, the jetty reaching out over the water, the patch of beach where people swim at dawn. The destination's mark sits on a beach sign or the side of a surfboard propped against the dune.

Run that night in the destination itself and locals paint their own backyard, which is civic pride on a canvas. Run it in a city or a neighbouring region and it's a postcard she made herself, and a little tug towards booking that long weekend.

For destination partners, the artwork often anchors something bigger, which is how our regional and touring campaigns are often built.

Example concept: a coffee roaster with a Paint character (the character)

Paint is moving into a bold, illustrated character style, and those characters can star in sponsored artwork. They bring humour, personality and a bit of mischief, which suits brands that want to be loved rather than admired.

Picture a local coffee roaster. The canvas shows one of Paint's characters at a sunny café window, eyes closed, both hands wrapped around an enormous cup, steam curling up into a heart. The roaster's mark sits on the cup. A sign in the window says "open". That's the whole story: the first sip of the morning, painted as a cartoon you'd hang in the kitchen.

Character pieces suit everyday brands (the coffee, the snack, the homewares store, the hair care range) because they turn a routine moment into something cheeky and warm, and they photograph beautifully when guests post their versions.

A character designed as your brand's own long-term co-branded mascot is a bigger commitment, and it belongs with a category partnership. For a single campaign, Paint's own characters do the heavy lifting.

Example concept: a four-part road trip series across a tour (the collectable)

Picture a caravan and outdoor brand that wants to own the great Aussie road trip. Instead of one canvas, it commissions a four-part series, something like "Coast to Campfire", and each panel runs on a different stretch of a tour through Queensland and New South Wales.

Panel one: the coast at sunrise, the van parked above the beach. Panel two: the rainforest crossing, the road winding through green. Panel three: wide-open farm country under a huge sky. Panel four: the campsite at night, the van glowing under a sky full of stars. The brand's name sits small on the side of the van in every panel, the one constant on the trip. Hang all four side by side and the horizon lines up into one long panorama.

Why it works: a series gives people a reason to come back and a reason to talk. The friend group that painted panel one on the coast might hear panel three is on an hour away and make a road trip of it. The brand gets four launches instead of one, and a social story that builds across the run: which panel did you paint, and who's got the full set?

A series needs more planning than a single canvas, because each panel has its own lock date and its own run of nights. Which brings us to the calendar.

Ballina paint and sip, group in aprons at the easel

Canvas up

Watch the room fall for the picture

This is the moment your artwork gets held up, photographed and carried out the door.

No. 04

The design rules that keep a co-branded painting event wall-worthy

Every sponsored canvas goes through the same filter. Break these rules and you've paid for a very expensive placemat.

Wall-worthy first

Would she hang this picture if your brand wasn't in it? If the answer is no, we start again. A beautiful painting with a small brand detail beats a brand painting with a bit of art around it, every time, because only one of them makes it out of the car boot.

Your brand is a detail, not the subject

The subject is the sunset, the coastline, the flowers, the character having the best morning of her life. Your brand is the label, the sign, the sail, the mug, sitting in the scene as naturally as it would in real life. If your bottle would be on that table, it's on that table. If it wouldn't be, we find a different scene.

Sell a feeling, not a product

Nobody wants a painting of a product shot. They want a moment: the holiday, the first coffee, the girls' weekend, the beach at home. Your brief tells us the feeling you want to own, and our job is to put it on a canvas with your brand sitting inside it.

Logos stay small and natural

No watermarks in the corner, no slogans across the sky, no QR codes, web addresses or "available at" painted onto canvases. Think of how a label sits on a bottle in a still life, not how a logo sits on a banner.

It has to be paintable

A Paint canvas is painted in layers by a room with every skill level from "art teacher" to "first time since Year 8". So the design is built from shapes that can be taught step by step, and your brand detail is simplified until it can be painted by hand without tears. Your wordmark might become a cleaner, bolder version of itself for the canvas, and you approve that version before anything locks.

Guests can tweak the colours, free

This Paint promise doesn't change for sponsors. Any guest can tweak colours and small details at no charge, so the design carries your brand through shape and placement, not colour alone.

Alcohol in the picture means 18+ nights only

If the artwork features wine, spirits, beer, cider or anything else alcoholic, it runs on strictly 18+ nights. No exceptions, no case by case, and the canvas is designed with that in mind from day one.

It still has to look like Paint

Your brand guidelines shape the design, and Paint builds it in Paint's style. That's not ego. Guests buy tickets because they love the look of Paint canvases, and a design that feels like a corporate asset dropped into the calendar won't fill seats. A canvas that looks like Paint and carries your brand does both jobs at once.

No. 05

The artwork lock date, and why sponsors book against the calendar

Every Paint event only goes on sale once its artwork is ready. That's how guests choose their night: by date, by town, by theme, and by the picture they'll be painting. The canvas is on the listing, the poster, the emails and the ads. It is the product.

So every event has an artwork lock date: the moment the design is approved, fixed and ready to sell. Once tickets are moving, the canvas can't change, because every person who bought a seat bought that exact picture. Swapping it would be like changing the menu after everyone has ordered.

That gives sponsored artwork one hard rule on timing: you sign before the event goes on sale, with enough breathing room for design work and your approvals to land ahead of the lock. Not the week of the event, and not after the posters are up.

It's also why Paint sells sponsored artwork as a calendar rather than a single slot. When you come to us, we show you the upcoming nights that haven't gone on sale yet, and you choose against them.

  • By market: the regions and towns that matter to your brand. The 2027 calendar is being planned with a hard focus on Queensland and New South Wales.
  • By theme: an 80s and 90s singalong suits a different canvas from a neon and UV night or a brunch session.
  • By timing: lining your artwork up with a product launch, a season, or the months your category sells hardest.
  • By scale: one night, a run of nights in one region, or a series across a tour.

The earlier you talk to us, the more of the calendar is open. Once an event goes on sale with a different canvas, it's off the table for artwork, though it may still suit other CONNECT formats like a goodie bag inclusion or an in-room moment. If your artwork needs to land in a particular season, such as the run into Christmas, assume we need to be talking well before you'd normally brief a campaign for it.

No. 06

From brief to locked canvas: the design approval steps

Commissioning a canvas sounds messy. It isn't, because the process is fixed and every step has an owner. Here's how a brand activation art event moves from first call to on-sale.

Step 1: the brief

We start with what you want people to feel, not what you want them to buy. We'll ask about your customers, markets, timing and brand guidelines, plus anything that must appear or must never appear. Category advertising rules and compliance needs get raised here.

Step 2: choosing the nights

We match your markets and timing against the calendar and propose the nights, themes and towns that fit. You choose. The style of artwork (scene, pattern, palette, place, character or series) usually becomes obvious at this point too.

Step 3: the agreement

Before design work begins, we confirm everything in writing: the nights, the deliverables, the approval steps, the licence terms, and any prints, merch or packaging rights. Fees are flat and quoted per campaign, and the hub explains how CONNECT pricing works.

Step 4: concept sketches

Paint develops rough concept directions: the scene, the composition, where your brand sits and how big. These are sketches, not finished paintings, so they're easy to steer.

Step 5: your feedback round

Your team reviews the concepts and sends back one consolidated round of feedback. Nominate one person to sign off; it saves everyone a lot of "my manager's manager has thoughts". Revision rounds are set in your proposal, and if compliance or legal needs to review the canvas or listing copy, we build that in here rather than discovering it later.

Step 6: final artwork

We finish the design in full colour, simplify your brand detail into its paintable form, and check the whole canvas can be taught in layers across a three-hour night. You see it exactly as guests will see it on the listing.

Step 7: sign-off and lock

You approve the final artwork in writing. That approval is the artwork lock, and from here the design doesn't change.

Step 8: on sale, then the nights

The event goes live with your artwork on the listing and the partnership named, so guests know who brought them the canvas before they buy. The nights run, the canvases go home, and you receive the record of what was delivered.

Bundaberg paint and sip, table of six celebrating

No. 07

Who owns the artwork, and what your licence covers

Paint owns the artwork

Paint creates the design and keeps the copyright. That's what lets us license it to you for marketing, prints and packaging without anyone untangling who made what.

Your brand stays yours

Your logo, wordmark, trade marks and brand assets remain entirely yours. You give Paint permission to use them on the agreed artwork, for the agreed nights and the promotion of those nights. Nothing more.

You get an image licence for your own marketing

Your agreement includes a licence to use images of the artwork, and of finished canvases from your nights, across your own channels: social, website, email, in store, presentations. The channels, term and any paid media use are spelled out in writing. Photos showing guests are only shared where those guests have agreed.

Guests own their canvas

The painting she made goes home with her. It's hers to hang, gift, post or tuck in the spare room.

Your branded design runs only on your nights

What happens to the design after your campaign, whether it's retired, held for a future run with you, or something else, is agreed in writing up front. No surprises, and no spotting your bottle on a night you didn't book.

Why this is a CONNECT-only exception

Guests and private groups normally paint from Paint's catalogue of designs. Colours and small details can be tweaked free of charge, but nobody gets a bespoke canvas drawn from scratch. Sponsored artwork is the one exception, and it only exists through CONNECT. If you're picturing a branded canvas for your own customers or staff, the brand takeover nights format is where the artwork can sit at the centre of a whole night built around you.

No. 08

Beyond the night: prints, merch and limited-edition packaging

The canvas leaves with the guests, but the artwork doesn't have to stop there. Because Paint owns the design, it can be licensed onto products, and that's where sponsored artwork stops being a one-night activation and becomes a campaign asset.

Limited-edition packaging

Picture the winery from earlier releasing a limited run of its rosé with the sunset cruise artwork on the label. A guest who painted that exact scene on a Friday night spots it on the shelf a few weeks later and does a double take: that's her painting. The same idea works on a candle box, a coffee bag, a tin, a gift pack or a fragrance carton.

Prints

Art prints of the original artwork, for retail, gift-with-purchase offers, your office walls or your best customers. A print is the version of the canvas for people who weren't in the room.

Merch

Tote bags, tea towels, notebooks, aprons, phone cases: anything that carries a picture well. Merch made from a canvas people painted feels like a souvenir rather than a giveaway.

The loop

This is the bit we love. She paints the picture, takes it home, then meets it again on your product, and the night and the brand become the same memory.

Each of these rights is agreed separately in writing and quoted with your campaign. Nothing is bundled in by default, and sticking to the nights alone is completely fine.

No. 09

What lands in your inbox after an artwork campaign

The full reporting principle, and how Paint counts, lives on the CONNECT hub. For sponsored artwork specifically, your report covers:

  • every night booked and every night delivered, with dates and towns
  • paid seats for each of those nights
  • where the artwork appeared in promotion (listings, posters, emails and social posts) with dates
  • photos of the finished canvases and the end-of-night group shots, where guests have agreed to share
  • quantities of licensed products, if prints, merch or packaging were part of the agreement

What we won't do is guess. We won't tell you how many canvases got hung or what that did to your sales. If you're curious about life after the night, we can plan an optional invitation for guests to share where their canvas ended up, and report whatever comes back as exactly that.

No. 10

Pair sponsored artwork with other CONNECT formats

Sponsored artwork is the headline act, and it plays nicely with the rest of the line-up.

  • A goodie bag that matches the canvas: the guest who painted your fragrance bottle goes home with a sample of what's in it. Our product sampling and goodie bags page covers how take-home offers are measured.
  • A moment in the room: pair the canvas with a "presented by" name on the night or a sponsored singalong anthem, via the event partnerships format.
  • A tour: take a single canvas or a collectable series across several towns with a touring campaign through QLD and NSW.
  • The year: plan artwork across the whole calendar, with a character of your own, as an annual category partner.

No. 11

Is a branded paint and sip right for your brand?

It's a natural fit when your brand has a visual world people would happily live with. Wine and spirits labels (on 18+ nights). Fragrance, skincare and beauty. Homewares and interiors. Coffee, tea and pantry brands. Fashion accessories. Travel, tourism, resorts and local experiences. Outdoor and lifestyle brands. Anyone with a bottle, a place, a colour or a moment worth painting.

It also suits brands playing a longer game. Sponsored artwork isn't built to fill your inbox with leads by tomorrow morning; it's built to put your brand inside a memory and on a wall. If you need a quick, trackable response from a small budget, a goodie bag offer is the better first step, and the canvas can come later.

Some categories we don't take at all, for any CONNECT format. The full list is on the hub, and it isn't up for negotiation.

Bundaberg paint and sip, senior friends laughing

No. 12

Questions brands ask about sponsored artwork

Can our agency design the artwork?

Your agency is very welcome at the brief and in the feedback round, and your guidelines shape everything. The canvas itself is designed by Paint, because it has to be teachable in layers to a room of mixed-skill painters, and it has to look like a Paint canvas, which is what guests buy tickets for. Your agency's mood boards and assets are gold; the paintable design is ours.

How accurate will our logo be when guests paint it?

Recognisable, not pixel-perfect, and that's the charm. Your brand detail is simplified into a clean, bold form that can be painted by hand, and you approve that simplified version before the artwork locks. The host demonstrates it step by step. Some guests will nail it. Some will paint it with love and a slight wobble. Every one of them will know exactly whose bottle it is.

What if guests change our brand colours?

They can, and some will. Colour tweaks are free on every Paint night, sponsored or not. Some will paint your teal bottle purple because it matches the bedroom. Because your brand reads through shape, placement and the scene itself, a purple bottle on the same deck at sunset is still unmistakably yours, and the guest who changed it cared enough to make it hers.

How far ahead do we need to book?

Work back from the artwork lock date, not the night itself. Your canvas has to be designed, approved and locked before the event goes on sale, so you need to sign early enough for concepts, your feedback round and final sign-off to land ahead of that lock. There's no magic number, because it depends on how many nights you want and how quickly your side approves. Earlier means more nights still open to choose from and no rush through the design steps.

Can we change the artwork after the event goes on sale?

No. Once the artwork locks and tickets are selling, every guest has bought that exact canvas, and changing it would break that promise. That's why the approval steps are so clear and why your sign-off happens before on-sale. If something genuinely urgent comes up after the lock, such as a rebrand, talk to us early and we'll work out what's fair to guests first.

Can we use photos of the canvases in our own advertising?

Yes, within the image licence in your agreement. It sets out which channels you can use, for how long, and whether paid media is included. Images of the artwork and of finished canvases are covered. Photos showing guests are only used where those guests have given consent, which protects them and protects you.

Can we sell prints or put the artwork on our packaging?

Yes, as a separately licensed extra. Limited-edition labels, packaging, prints and merch are all possible because Paint owns the design and can license it to you. Each use is agreed in writing and quoted with your campaign, so the artwork can keep working long after the last night.

Can the artwork feature our wine, beer or spirits?

Yes. Any artwork featuring alcohol runs on strictly 18+ nights, without exception. Guests actually drinking your product is a separate in-room activation with its own rules around venue approval and responsible service. If your category has its own advertising code, bring it to the brief and we'll design within it.

Will guests see our canvas before they buy a ticket?

Yes, always. The listing shows the finished canvas and names your brand as the artwork partner before a single seat sells. Guests choose your night knowing exactly what they'll paint and who it's with. That openness is part of why the format works: nothing hidden, nothing sneaky, and nobody feels tricked into an ad.

Can our business commission a custom canvas for our own team's private night?

Not through a standard private booking. Private groups paint from Paint's catalogue, with colour and detail tweaks free of charge. Custom sponsored artwork is a CONNECT-only exception, built for brand campaigns. If you want a branded night for your team, clients or customers, that's a brand takeover, where a commissioned canvas can sit at the heart of the whole event.

Where Paint is heading

See where Paint is painting next

Curious about the rooms, the towns and the canvases your brand could join? Here's what's on sale right now, state by state.

QLD EventsNSW EventsNT Events

Your move

Put your brand in the picture

Why Paint Juicy CONNECT? Because Paint Juicy connects, and a canvas on her wall keeps that connection going long after the last song.

If you can picture your brand on 50 canvases riding home on 50 back seats, let's talk before the calendar fills. Tell us the feeling you want people to take home, the markets that matter and roughly when, and we'll come back with the nights that fit and a first idea of what the canvas could be.

Tell us about your brand and what you'd like to achieve. This form goes straight to the CONNECT inbox, not general bookings.

CONNECT enquiries only. Booking a night? Head to the events calendar instead. Your details are handled under our privacy policy.