Queensland and New South Wales · 42,000+ guests · 4.9 stars on Google
Why Paint Juicy CONNECT? Because Paint Juicy connects!✦Sponsored artwork✦Sampling and goodie bags✦Presented by nights✦Radio spots✦Takeovers✦Regional tours✦Street teams✦Newsletters and social✦Category partners✦Why Paint Juicy CONNECT? Because Paint Juicy connects!✦Sponsored artwork✦Sampling and goodie bags✦Presented by nights✦Radio spots✦Takeovers✦Regional tours✦Street teams✦Newsletters and social✦Category partners✦
Plenty of marketing plans run out of road somewhere past the last big shopping centre on the motorway. Paint keeps driving. Our nights land in coastal towns, river cities, inland centres and the outer suburbs of the capitals, the places where a brand turning up in person still feels like news. That is regional brand activation in Queensland and New South Wales, Paint Juicy CONNECT style: your product in the hands of women who may never have met it, in a room full of their favourite people, on a night they'll be talking about for weeks.
You can run a package across several towns, ride along as a touring partner for a run of dates or, if you work in tourism, pair a Paint night in your town with content from Entertainment Juicy's own destination brands. Every campaign is planned around the market you actually sell into, and every town gets its own report. First time here? The Paint Juicy CONNECT hub makes the full case for Paint as a partner. Here, the question is simpler: how far down the highway do you want to go?
No. 01
Why regional brand activation in Queensland is worth the drive
Marketing budgets cluster. The launch lands in Brisbane or Sydney, the pop-up goes into the flagship centre, the sampling crew works the CBD at lunchtime, and the rest of the state gets a social ad and a hopeful feeling. Meanwhile a woman in Rockhampton, Grafton or Hervey Bay has the same skin, the same pantry, the same birthday list and the same curiosity about something new. She just rarely gets asked in person. Regional brand activation Queensland can be proud of starts there: turning up in her town, in person, with something worth her time.
First impressions beat tenth reminders
A lot of advertising is reminder work: telling people who already know you that you still exist. Regional work hands you a different job. Plenty of the women at a Paint night outside the capitals may never have seen your product on a shelf, let alone tried it. You are not elbowing a crowd of rivals for a sliver of memory. You are making a first impression, in good company, on a night she chose for herself.
A first impression made in person has staying power. She held it, smelled it, tasted it or tried it on, sitting next to her sister and her oldest friend. That is a far better origin story for a customer relationship than a sponsored post she half-saw at a red light.
Word travels faster where everyone knows everyone
In a city, a good night out is one of many. In a regional town, it is a topic. Saturday's birthday is still being picked over at Wednesday's netball and in Thursday's staff room. When your product was part of the night, it rides along with the story. We can't measure gossip and will never pretend to, but anyone who has lived outside a capital knows how fast a good recommendation moves when everybody knows somebody's cousin.
Turning up is a message on its own
Regional shoppers notice which brands make the effort to come to them, and which ones treat everything past the city limits as a delivery postcode. Showing up warmly at a local night, with something genuinely nice to hand over and no hard sell, tells a town you take it seriously as a market. If you are building regional stockists or proving new distribution to a retail buyer, that signal can be worth as much as the sample itself.
No. 02
Where Paint's nights have landed, from the coast to the tablelands
Paint is fully mobile, so the whole night travels to the venue, and that has added up to a lot of highway. Here is the footprint in plain terms, so you can picture where a regional campaign might sit. Read it as history, not a schedule. Towns join the calendar season by season, and a town only counts as available to you once its night is confirmed and on sale.
South-east Queensland and its growth corridors
The Gold Coast is home turf. Brisbane keeps the calendar busy, especially its outer suburbs, where new estates and established neighbourhoods are full of women who do their socialising close to home rather than in an inner-city bar. Up the highway, the Sunshine Coast has been a steady regular. If your brand already has the CBD covered, the outer rings of the south-east are often where your next customers live, in suburbs few brands bother to visit.
Up the Queensland coast
Past the Sunshine Coast the road opens up, and so does the opportunity. Paint has played Hervey Bay and Bundaberg in the Wide Bay, then Gladstone, Rockhampton and the beach at Yeppoon in Central Queensland. Further north, Mackay, Townsville and Cairns have all hosted Paint rooms singing louder than anyone would admit to at work on Monday. These are regional cities with real retail, busy main streets and long drives between them, which is precisely why plenty of campaigns skip them. If your business is based in one of them, our guides to advertising in Bundaberg and advertising in Mackay cover the nights Paint has run there and how a local name could join the next ones.
Northern Rivers and the Mid North Coast
Across the border, Ballina, Grafton on the Clarence, Coffs Harbour and Port Macquarie trace a coastline that holidaymakers know well and plenty of marketers drive straight past. Each has its own personality. Coffs balances a busy holiday trade with a loyal local base, and a Coffs Coast business will find the detail on our page about advertising in Coffs Harbour. Grafton has the deep community roots of a river city. Port Macquarie has grown into a regional centre in its own right, with the shopping and services to match.
The Central Coast, Newcastle, the Hunter and Sydney's western edge
Further south, the Central Coast, Newcastle and the Hunter have all been part of the story, along with Penrith, where outer metropolitan Sydney meets a distinctly regional attitude. These markets sit close enough to the capital to know the big brands and far enough away to feel overlooked by them. For regional marketing in NSW, that combination is hard to beat.
Inland, where fewer brands bother to go
Paint has also taken nights inland, to Orange in the Central West and Armidale on the New England tablelands. Inland towns can reward a brand handsomely precisely because so few make the trip. A regional campaign doesn't have to hug the coast, and some of the warmest rooms we've played were hours from the nearest beach.
The 2027 focus: Queensland and New South Wales, worked hard
For 2027, Paint is concentrating on Queensland and New South Wales, and regional CONNECT campaigns are planned only within those two states. That focus is deliberate. More nights in more towns, with shorter hops between them, is exactly the shape a regional sponsor wants. Specific towns and dates are confirmed as the calendar is built, and when we plan with you we show you what is genuinely on offer, not a map of hopeful pins.
No. 03
Meeting the woman who hasn't met your brand yet
Who is actually in these rooms? Women, mostly, in their thirties through to their nineties, usually booked in with friends, sisters, mums or workmates for a hens party, a birthday, a work team night, a book club outing or a long-overdue girls' night. Across Paint's public nights, the average room has held more than 50 people over the past year, and the big nights clear a hundred. In a regional town, that room can be a genuine cross-section of the local social scene: the nurse, the café owner, the retired teacher, the bride-to-be and half her extended family.
If you want to meet regional women in person rather than through a screen, the question to start with is simple. What would she love to discover? Not what she would tolerate being shown, but what would make her lean across the table and say "have you tried this?"
Brands that suit a first introduction
Some brands get more from being the new thing in the room than others. A few examples, all hypothetical:
A skincare label that grew online and has just landed in regional pharmacies. A guest in Bundaberg may have seen it on her feed but never been able to try it before buying. Now she can, and her take-home card names the shop in town that stocks it.
A candle and homewares maker opening gift shop stockists in Armidale and Port Macquarie. A short regional run introduces the brand in both towns within weeks of the stock arriving.
A food or non-alcoholic drinks brand that has just won shelf space in supermarkets around Rockhampton and Mackay, and needs shoppers to pick it up that crucial first time.
A stays or experiences brand chasing the drive market. A table of friends out together is a natural place to get talking about the next weekend away, long before anyone opens a booking site.
What being new asks of you
The flip side of a first introduction is that brand recognition can't do the heavy lifting. Whatever you hand over has to explain itself to someone who has never heard of you, and she needs an easy way to find you again tomorrow. We help shape that, from what goes in her hand to the one or two sentences the host uses to introduce it. The nuts and bolts of good samples and take-home offers live on our product sampling and goodie bag page, so we won't repeat them here.
No. 04
Regional campaign packages: several towns, one plan
One night in one town is a taste test. A regional package is the full menu: a group of confirmed Paint nights inside the market you want to reach, run under one plan, one brief and one point of contact, with one set of reports at the end.
What goes into a package
A package might be three towns across the Wide Bay and the Capricorn Coast. It might be a string of nights along the New South Wales north coast. It might blend outer Brisbane suburbs with Sunshine Coast towns for a brand whose stockists are bunched in that corner of the state. The geography follows your business, not ours.
Inside those nights, you choose how your brand appears. Some partners keep it light with a goodie bag inclusion and a host introduction. Others add an in-room moment, or put their name on every night in the package through an event partnership. The package simply makes your chosen format consistent from town to town, which turns a set of one-off nights into a proper regional marketing campaign, in Queensland, in New South Wales or across the border.
Consistent where it counts, local where it matters
Across a package, the core stays steady: the product, the way it is introduced, the look of anything branded and the quality of what guests receive. That consistency is what makes towns comparable when the reports come back.
The local detail is what changes. The take-home card can name the nearest stockist, because "find the full range at the pharmacy on the main street" beats "available at selected retailers" every time. The host can mention the shop in town that carries you. A prize hamper can pair your product with something from a local bakery or boutique, which makes a better prize and earns your brand a little goodwill by association. A guest in Coffs Harbour should feel your brand came to Coffs, not that a city campaign happened to pass through on its way somewhere else.
Sizing it to the goal
There is no standard size, because there is no standard goal. A brand testing whether regional Queensland deserves a bigger push might start with two or three towns and let the results decide what comes next. A brand that has just secured distribution across a whole state might want a longer list that follows its new stockists. Each package carries one flat fee for the whole campaign, and our pricing approach is set out on the hub.
No. 05
Touring brand activation: riding along for a run of dates
Paint often works through a region in a run, several towns over a stretch of weeks rather than one night here and another three months later. A touring partner joins that run. It is less like buying a bundle of events and more like grabbing a seat on the tour bus.
Why a run beats a scatter
Frequency inside a region does something a single night can't. When your brand turns up at Paint nights in Bundaberg, then Hervey Bay, then Gladstone in quick succession, the region hears your name more than once in a short window. The sister who painted in one town tells the cousin booked into the next. The stockist sees a steady trickle of people asking for the product rather than one spike that fades by Friday.
A run also hands you a better story. "We're touring the Queensland coast with Paint" is a far more interesting line for your own socials, your retail partners and your sales team than "we sponsored an event".
What a touring partnership usually includes
Every tour is scoped to the run and the brand, but the shape tends to look like this:
Your presence at every night on the run, with a consistent introduction and take-home offer
A clear partner line on each night's listing, so guests know who is coming along before they book
Town-specific offer codes, so each stop can be read on its own
A spot in the Paint radio session at every stop, with the tag line or offer swapped for each town
Content captured along the way, with permissions and usage agreed before the first night
A report for every stop, plus a summary of the whole run
Some touring partners add a street team in each town so the brand is on the main street as well as in the room. Others take a single canvas design on the road through sponsored artwork, so every town paints the same picture.
A run, for example
Here is how a touring partnership could look, as an illustration only. Picture a body care brand that has just landed in pharmacies across the Wide Bay, Central Queensland and the Mackay region. It joins Paint for a run of nights through those regions. At each stop, a travel-size tube waits in every goodie bag, the host gives it a quick, cheeky introduction at the welcome, and every guest takes home a card naming the pharmacy in her own town. The brand's regional rep gives each stockist a heads-up before the night, so the shelves are full when guests wander in on Monday. When the run wraps, the brand has a report for every town and one summary of the whole tour.
Touring partner or category partner?
A tour covers a defined run. If you want to be the only brand in your category across Paint's entire year, that is a different conversation, covered on our category partner page. Plenty of brands start with a run and decide afterwards whether to go further.
No. 06
Planned around your real market, not a map full of dots
We'll be blunt here. Plenty of sponsorship pitches arrive with a map covered in dots and a promise that you'll be "everywhere". Everywhere is rarely where your customers can buy from you. A dot in a town with no stockist, no store and no delivery is a lovely night for the guests and a wasted budget for you.
So every regional campaign we plan starts with your map, and only then looks at ours.
What we ask before suggesting a single town
Where can someone buy your product today, and where will they be able to buy it while the campaign runs?
Are there stockists you want to support, or new distribution you need to prove to a buyer?
Which towns matter most to your sales targets, your board or your retail partners?
Is there a region where you are losing ground, or one you already have well covered?
Are you launching somewhere new, or deepening a region where you are already known?
The answers shape everything. A brand whose stockists cluster around Newcastle and the Hunter doesn't need a package weighted towards Far North Queensland, however lovely Cairns is in July.
When the overlap is strong, and when it's thin
When Paint's confirmed nights sit neatly inside your market, the plan nearly writes itself. We shortlist the nights, explain why each fits, flag anything specific about the venue or the theme, and set out exactly what your brand would do at each stop.
When the overlap is thin, we say so. Options at that point might be a shorter package now with more towns added as the calendar fills, a lighter format in the towns that only partly fit, or placements in Paint's own newsletters and social channels for regions without a confirmed night. What we won't do is pad a package with towns that don't help you, or invent a night that isn't on the calendar to make the plan look tidy.
Timing the run to your sales calendar
Regional markets have rhythms. Holiday periods change who is in town on the coast. Show season and harvest shape the inland calendar. A brand launching a summer range wants to be in coastal towns before the holidays, not after them. We plan the run to land where it helps your sales, as far as the confirmed nights allow.
No. 07
Town-by-town reporting you can actually use
A regional campaign that comes back as one big number is a missed opportunity. If you were in six towns, you deserve to know what happened in each, because that is how you decide where to go next. Every regional CONNECT campaign is reported town by town, then rolled up into a campaign summary. The principles behind our proof pack sit on the CONNECT hub; here is how they play out across a region.
What each town's report holds
The town, date, venue type and theme of the night
Paid seats at that night
What your brand delivered there: quantities handed out, moments run, prizes given
Photos of your activation in the room, with permissions in place
Redemptions against that town's own offer code, where you share them with us
A short host note on how the room took to your product, plus any optional guest feedback
Laying the towns side by side
The value of separate town reports shows up when you put them next to each other. Perhaps Port Macquarie redeemed well ahead of Grafton, and the gap lines up with which town had a stockist near the venue. Perhaps outer Brisbane redeemed in a rush in the first week while Central Queensland redeemed slowly over a month. Those patterns help you plan stock, pick your next towns and brief your reps.
One rule for the totals
On a run through neighbouring towns, a keen guest might come to two nights. The campaign summary follows the hub's honest-counting rules, so seats are labelled as seats and never dressed up as unique people.
No. 08
Tourism marketing partnerships with Entertainment Juicy's destination brands
This part of CONNECT comes from the family of businesses behind Paint. Entertainment Juicy also runs three destination brands: Guide To Bundaberg, Discover Coffs Harbour and Cairns Tourism. For tourism bodies, council visitor teams and tourism operators, that means one conversation can cover a Paint night in your town and destination content about your town, planned together from the start.
Two halves, planned as one
A combined campaign usually has two parts. The first is a Paint night in your destination with your organisation or business as a partner in the room: a presented-by mention, a prize that shows off the region, a goodie bag inclusion or a local experience woven into the night. The second is destination content, scoped with the relevant destination brand, such as a feature or guide that showcases your experience, your place or your region.
Each half is built to support the other, and each is scoped, delivered and reported on its own. The Paint night is reported in paid seats and delivery evidence. The destination content is reported against its own channel. Nobody adds the two together to make the result look bigger.
Why locals matter to tourism
It is easy to think tourism marketing is only for people who live somewhere else. In regional towns, locals do a lot of the heavy lifting. They tell visiting relatives where to eat, which tour is worth booking for the in-laws and which beach is worth the drive. A Paint night full of local women, with your experience at the centre of the prize table, puts you front of mind with exactly the people visitors ask.
The destination content then does the outward job, reaching people who are planning a trip and want to know what is worth doing when they arrive.
Who a combined campaign suits
A regional tourism organisation that wants locals talking up their own patch and sharing it with visiting friends and relatives
A council visitor team keen to bring a lively night into a town centre and pair it with content that shows the area off
A day-tour operator, boutique stay, hinterland winery or restaurant that wants its own community to know what is on their doorstep while also reaching trip planners
An accommodation group in a coastal town that wants to be the first name locals mention when family are coming to stay
Picture it in Coffs Harbour
As an illustration only, picture a day-tour operator in the Coffs Harbour hinterland. They partner on a Paint night in Coffs, where the table that takes out the trivia round wins a day out on their tour, and every guest takes home a card with a locals' offer for a weekday booking. Alongside the night, Discover Coffs Harbour features the operator in a guide to hinterland day trips. The night fills a room with locals who now know the operator's name; the guide keeps working long after the canvases are dry. Separate offer codes show which half brought in which bookings.
The same thinking works around Bundaberg with Guide To Bundaberg and in the far north with Cairns Tourism, always shaped around what the operator or tourism body actually needs.
What we won't promise tourism partners
We won't promise a set number of visitors, bookings or overnight stays, and we won't quote audience figures for the destination brands until they have been checked for your specific campaign. What we will promise is a clear plan, a night that delivers what was agreed, content that is accurate and plainly labelled where it is paid, and separate reporting for each piece.
No. 09
How a regional run comes together
Several towns means more moving parts than a single night, so the planning starts earlier. The full enquiry process lives on the hub; these are the steps that matter specifically for a multi-town run.
Send us your market. Stockist lists, store locations, sales territories or a rough sketch of the regions that matter, plus the result you're after.
Get a shortlist. We match your market to confirmed nights and explain why each one fits and which format suits each room.
Lock the run early. Anything that appears on an event listing or in the artwork needs agreeing before those nights go on sale, and early sign-off gives your reps time to brief stockists.
Get stock to us ahead of the run. Quantities for each town are agreed in writing, along with any town-specific cards or codes.
Brief your local network. Your team looks after your stockists and reps; we look after everything that happens in the room.
Read each town, then decide what's next. Town reports arrive as the run unfolds and the summary lands at the end, ready to shape whether you repeat, extend into neighbouring towns or go deeper where guests responded best.
No. 10
Who regional campaigns suit, and who they don't
Regional campaigns work best for brands guests can find again after the night. If your product is only sold online, a run can still work, but the take-home offer has to carry more of the load. If you're on local shelves, the run can walk people straight to them.
They suit brands proving or protecting regional distribution, brands launching into new regional retail, tourism bodies and operators who want locals on side, regional businesses with shops across neighbouring towns, and national brands tired of treating regional customers as an afterthought. Regional event sponsorship done this way is about showing up properly, not ticking a box marked "regional".
They don't suit brands that need a promised number of sales from a single night, brands hoping to collect guest details at the table, or brands in categories Paint doesn't take on. The full no list sits on the CONNECT hub. Drinks brands can join a regional run, at strictly 18+ nights, where the venue's licence and arrangements allow it, and the event partnerships page covers the alcohol rules.
No. 11
Questions brands ask about regional campaigns
Can you add a town to the calendar just for our campaign?
Sometimes, but not on demand. Paint's calendar is built around towns where public nights fill well and suitable venues are available. If your campaign has a strong reason to include a town that isn't on the list yet, tell us early and we'll look at whether a night there makes sense for guests as well as for you. If it doesn't stack up, we'll say so and suggest the nearest confirmed nights instead. We never present a town as confirmed before its night is on sale.
Can a campaign stay inside New South Wales, or even one stretch of coast?
Yes. A package can sit entirely in one state, one region or one stretch of highway. Plenty of brands have a distribution footprint that stops at a border or a mountain range, and there is no point spending where guests can't buy from you. A New South Wales package might focus on the north coast, the Central Coast and the Hunter, or head inland, depending on where your stockists are and which nights are confirmed in your campaign window.
Do regional campaigns include the Northern Territory?
Not in 2027. Paint's public calendar carries Northern Territory nights, but CONNECT regional campaigns for 2027 are planned in Queensland and New South Wales only. That is where Paint is concentrating its calendar, which gives regional sponsors more nights and tighter runs. If the Territory matters to your brand, mention it when you enquire and we'll let you know if that changes, but we won't build a 2027 campaign that relies on it.
Can different towns on the run get different products or offers?
Yes, within reason. Some ranges sell differently by region, such as a summer product for the coast and a cooler-weather product for the tablelands. We can vary the product or the take-home offer by town, as long as the plan is settled before the run starts and the quantities for each town are agreed in writing. Keep in mind that the more you vary between towns, the harder it becomes to compare their results fairly.
Can our regional stockists be named on the night?
Yes, with their agreement. Naming the local stockist on the take-home card, or having the host mention the shop in town that carries your range, is one of the most useful things a regional campaign can do. It turns "I liked that" into "I know where to get that". Your team confirms the stockists are happy to be named and have stock on hand; we make sure the right name appears in the right town.
We have shops in three neighbouring towns. Can a package cover just those?
It can, provided Paint has confirmed nights in or close to those towns during your window. A package doesn't need to be long to be useful. For a business with a tight local footprint, three well-matched nights can do more than a dozen scattered ones. We'll check the calendar against your shop locations and tell you honestly how strong the match is before you commit to anything.
How do we compare a regional run with our city spend?
The town reports give you paid seats, what was delivered and any redemptions against each town's code. Put those next to your own sales and conversion data and you can weigh a regional run against your city activity on your own terms. We don't promise outcomes, because they depend on your product and your offer, but we give you clean, separate numbers so the comparison is fair.
How does a tourism body or operator start a combined campaign?
Tell us what you're trying to achieve, whether that's local pride, visiting friends and relatives, off-season visitation or promoting a particular experience. Tell us which town or region you represent and whether operators want to take part. We'll look at confirmed Paint nights in or near your area and work with the relevant destination brand on content that suits your goal. You get one plan with two clearly separated parts, each scoped and reported on its own.
Can our run follow a new store opening or product launch?
That is one of the best reasons to run one. If you are opening stores or landing new stockists across a region, a run timed a few weeks after the stock arrives gives guests somewhere to go the very next day. Share your launch dates when you enquire, and we'll look for confirmed nights that land in the sweet spot after the shelves are full.
Where Paint is heading
See which towns Paint is heading to next
Curious where the nights are landing? The public calendar shows every night currently on sale, state by state, and it is the quickest way to picture where your brand could turn up.
Why Paint Juicy CONNECT? Because Paint Juicy connects, town by town, with women your brand may never have met face to face.
If there is a region where your customers are waiting and your brand has never shown its face, let's plan the run. Send us your stockist map, the regions you care about and your campaign window, and we'll come back with confirmed Paint nights that fit, the formats that suit each town and an honest read on where the overlap is strong and where it's thin. Start your regional campaign enquiry with Paint Juicy CONNECT.
Regional Brand Activation in QLD and NSW | Paint Juicy
PayPal Pay Later Messaging
Step 1: Choose message placement
Click the button below and then hover over your page to select a placement.
Step 2: Paste and save
You have copied the placement for the Product Page.
Go back to the App Embeds section, and in the Paypal Advanced Settings, paste the copied value into the
Product Page field and click the 'Save' button in the top right corner.
