Paint Juicy CONNECT, brand partnerships and event activations

Advertise to Women Over 30 with Paint JuicyNewsletters, Content, Video and Social

Why Paint Juicy CONNECT? Because Paint Juicy connects!

Queensland and New South Wales · 42,000+ guests · 4.9 stars on Google

Ballina paint and sip, laughing guests with canvases

Some brands want to be in the room when every canvas goes up. Others would rather be in the inbox the morning after, in the guide she reads while planning a weekend away, in the reel she forwards to her sister with three crying-laughing replies. If that's you, welcome to the media side of Paint Juicy CONNECT: placements inside Paint's own newsletter, blog, video and social channels, for brands that want a place in Paint's world without setting foot in a venue.

It's the most straightforward way to advertise to women over 30 through Paint, and it comes with three promises we don't wriggle out of. Every paid placement is labelled as paid. Every channel is reported by itself, in its own numbers. And nobody here will ever round the numbers up to make a proposal look prettier.

No. 01

How to advertise to women over 30 through Paint's channels

Five channels, one honest way of running them:

  • Email newsletter placements: a few clearly marked ad spaces in every edition Paint already sends to people who asked to hear about upcoming nights, sold on impressions rather than sign-ups.
  • Blog sponsorships and branded guides: useful, searchable articles on paintjuicy.com.au, written in Paint's voice and labelled as sponsored.
  • Video integrations: your product or story woven into Paint's video content, with the paid relationship said out loud and shown on screen.
  • Social collaboration posts: posts made with your brand and published with the platform's paid-partnership label switched on, every single time.
  • Podcast sponsorship: in development. Not live, not on sale, and we'll explain why further down.

Buy one channel or bundle a few, each at a flat fee quoted per campaign. What you won't find on this page is a follower count, a subscriber total or a "combined reach" figure. That's on purpose, and the next section explains why.

No. 02

A media owner, not an influencer

This is the part we care about most, so we'll be blunt. When you advertise with Paint, you're not paying a personality to say nice things about you. You're buying space in channels a business owns and runs, in a context that already means something to the people on the other end.

You're buying a context, not an opinion

An influencer arrangement sells you a person's opinion and the attention of whoever follows them. The value lives in one face. If that face has a rough week, pivots to a different niche or simply gets bored of your category, the value walks out with them.

Paint's channels sell something sturdier. People subscribe, follow and read because of the nights: the singalong they still bring up at family barbecues, the canvas hanging in their hallway, the date they're trying to lock in with four friends who all have different rosters. The context is a good night out with people they love. When your brand shows up there, it borrows the mood of the occasion, not the mood of a person.

Put a skincare label beside a story about getting ready for a big night with the girls and it reads as part of the plan. Put the same label in a sponsored selfie and it reads as a transaction. Same product, very different first impression.

The context also keeps us honest. Paint relies on these channels to fill its own rooms, so we have every reason to keep them useful, and your placement rides on that discipline.

The channels are real, and they're ours

Every channel on this page is one Paint runs itself. The newsletter goes to people who opted in to hear from Paint. The blog sits on Paint's own website. The video is made by Paint. The social posts go out from Paint's own accounts. Nothing is farmed out to a pool of creators you've never heard of, and nothing is bought in to pad the totals.

That matters when you're tracing where your money went. You'll know which channel carried your placement, on what date and in what format, with no layer of resellers blurring your line of sight.

Disclosure isn't small print

Every paid placement is disclosed in a way a normal person would notice without squinting. On social, the paid-partnership label goes on. On the blog, the guide says it's sponsored, near the top. In video, it's said out loud near the start and shown on screen, so even a viewer who leaves after five seconds knows. In the newsletter, every ad space sits apart from Paint's own news and carries a label.

Australian advertising standards expect advertising to be clearly distinguishable as advertising, and each platform adds its own branded content rules. But mostly we disclose because hiding it would be daft. A woman who has been marketed to for decades can spot an undisclosed ad from the other side of a shopping centre car park. The moment she feels tricked, she stops trusting the channel, and a channel nobody trusts is worth nothing to Paint or to you. Disclosure protects the very thing you're paying to use.

It also sets a rule for our own mouths. Nobody on a Paint channel will claim to use, love or swear by your product. Sponsored content sticks to facts about the product and why it suits the moment, never a personal endorsement or a pretend relationship with it. A paid placement buys you space and craft. It doesn't buy an opinion.

No fake reach

You've probably seen media kits where the numbers are suspiciously round and suspiciously large. Followers dressed up as audience. Impressions dressed up as people. Every channel stacked into one heroic total on the cover page. We don't do any of it.

Here's the problem with stacking. The same woman might get Paint's newsletter, follow Paint's social channels, see a reel on Facebook and read a blog guide while planning her best friend's birthday. Add the channels together and she becomes four people. That number might win a meeting. It won't survive your finance team.

So each channel is reported on its own, in its own currency, with the definition written next to the number. Where we share channel figures in a proposal, they're verified at the time, dated and labelled for exactly what they measure. We would much rather hand you a smaller number that's true than a bigger one we can't stand behind.

Clean, separate numbers have a practical upside too. A blended total hides the channel that did the work and protects the one that didn't.

Why this suits grown-up readers

Paint's readers and followers are mostly women, anywhere from their thirties to their nineties, who come with sisters, mums, friends and workmates. They've lived through a few decades of advertising. Being sold to doesn't offend them; being treated like they won't notice does. A clear "this is a paid partnership, and here's why we think it's worth a look" respects that. A breathless unboxing with fake surprise does not.

That's the whole case in a sentence: if you want to advertise to women over 30, talk to them like adults, in a place they chose to be, and be upfront about why you're there.

Bundaberg paint and sip, big group with whale paintings

No. 03

Email newsletter placements

Email is Paint's most personal channel. It lands in a private inbox between messages from family and work, and it keeps its place only by earning it. So newsletter advertising with Paint works the way the best city guide newsletters do: a small, fixed set of clearly marked ad spaces in every edition, sold on impressions, never a pile of promos fighting for the same thumb.

The ad spaces in each edition

Every Paint newsletter carries a handful of partner spaces, and only a handful. Each one is labelled as a partner message and sits apart from Paint's own news and booking links.

  • The top banner. Your artwork directly under the masthead, the first thing a reader sees when the email opens.
  • The feature slot. One image, a short piece written in Paint's voice and a single clear link to your page or offer.
  • The local pick. A smaller tile in the body of the email, made for a business in a town Paint is heading to next, linking straight to your site.
  • The presented-by edition. Your name across a seasonal edition, such as the spring line-up or the end-of-year round-up, with a short partner note.

Spaces are booked edition by edition, so you can take one slot once or the same slot across a season. Where the send suits it, a placement can run in a state-wide edition or only in the emails going to one region, so a Gold Coast salon isn't paying to be seen in Coffs Harbour.

Impressions and clicks, not sign-ups

These are ad spaces, not lead forms. Your space links to your own website, offer or booking page, and that's where the relationship starts. We don't run sign-up forms, competitions or co-registration on your behalf, we don't sell leads and we never pass on a subscriber's details. You're buying a well-placed impression in an inbox that wants to be opened, plus the clicks it earns.

Picture a boutique hotel group with properties along the coast. It takes the feature slot in the spring edition: a calm, labelled piece on making a Paint night the anchor of a girls' weekend, one photo, one link to the hotel's own page and a code the hotel tracks itself. The reader gets an idea she can use. The hotel gets its name in front of every inbox that edition reaches, and counts the bookings on its own system.

What never happens to the list

The list stays with Paint. Always. We don't rent it, sell it, share it, export it or send it to you in a spreadsheet, and we don't hand over the names of who clicked. Subscribers signed up to hear from Paint, and that's who they'll hear from.

If you want customer details, you collect them yourself, through your own offer, with your own opt-in, on your own page. The product sampling and goodie bag page explains how unique codes and QR offers work, and the same approach applies to an offer in the newsletter: you count the response, and nobody's details change hands without their say-so.

What a newsletter report shows

Impressions are counted the straight way: the number of emails delivered with your ad space in them, for each edition you booked. Alongside that you get the clicks on your link, the date and time each edition went out and a copy of the email exactly as subscribers saw it.

Open rates come with a health warning. Some email apps now load content automatically for privacy reasons, which can register an "open" when nobody has read a word. We'll include opens if you want them, flagged as indicative only, and we'll put the weight on delivered impressions and clicks, because a click means a person did something on purpose.

No. 04

Blog sponsorships and branded guides

Paint's blog exists to help people plan a great night: hens ideas, birthday plans, theme nights, what to wear to an 80s night, what's on in their part of the world. People search for those things, and a good article keeps working long after the day it's published. A sponsored content partnership puts your brand inside that kind of article, as a useful part of the answer.

A guide people would read without you in it

Every branded guide has to pass one test. Would it be worth reading if your brand weren't in it? If yes, your brand makes it better: more expert, more specific, more practical. If no, it's an ad wearing an article costume, and readers and search engines both see through that quickly.

So we start with the reader's question, not your product. How do you hang a painted canvas so it looks like it belongs on the wall? What do you wear to a Neon and UV night? How do you plan a birthday weekend for eight women with eight different budgets? Then we find the honest place where your brand belongs in the answer.

A few hypothetical examples, to show the shape of it:

  • A homewares brand presents a guide to hanging, framing and styling the canvas guests take home, with its hooks and frames as one practical option among the tips.
  • A fashion accessories label sponsors a theme-by-theme guide to dressing for Paint nights, from ABBA Night sparkle to Aussie Rock denim.
  • A skincare label sits inside a "getting ready in fifteen minutes" guide for women heading out straight from work, as one step of several.

Tourism bodies and operators who want a guide alongside a Paint night in their town should look at the regional and touring campaigns page, which covers combined destination campaigns.

What you steer, and what stays with us

You approve how your brand, products and claims are described. You can correct facts, supply imagery and nominate the link. Paint keeps the editorial voice, the structure, the headline and every recommendation that isn't yours.

If a guide suggests five ideas and one is yours, the other four are there because they help the reader, not to make you look good by comparison. We won't run comparative claims about other brands, and we won't stuff your product into every paragraph. Two useful mentions read like advice. Ten read like a pitch.

Any claim about your product has to be one you can back up. It's going out under Paint's name as well as yours, so if a claim needs evidence, we'll ask to see it before we publish.

Labels, links and search engines, honestly

The sponsored label sits near the top of the guide, where it can't be missed. Links to your site are marked as sponsored in the page code, which is what Google asks publishers to do with paid links. In plain terms: you're buying readers and referral clicks, not search ranking power passed from our site to yours.

Selling sponsored posts as a backdoor link-building trick puts both websites at risk, so we don't offer it.

How long a guide lives

A sponsored guide stays live for an agreed period, and the label stays on for as long as your brand is in it. When the period ends, we renew your placement or take your brand out, and the guide carries on helping readers without you.

What a guide report shows

Page views from Paint's own site analytics for the period, clicks on your links, the date it went live and, where the data allows, the kinds of searches bringing readers to the page. You'll get the numbers as they appear in the tools, with screenshots on request. There's no "estimated readership" multiplier anywhere in it.

Ballina paint and sip, room of easels at Shaws Bay

No. 05

Video integrations

Video is where Paint's personality shows best: the noise of a room mid-singalong, the gasp when every canvas goes up at once, the cheeky aside from a host. A video integration sponsorship puts your brand inside that energy, made by Paint, in Paint's style, with the paid relationship impossible to miss.

What a video integration can be

  • A presented-by series: your name on a recurring video series, with a short, clearly labelled mention at the start and end of each episode.
  • A useful how-to: content where your product is genuinely part of the job, like a creative supplies brand appearing in a quick guide to touching up a canvas at home, or a homewares brand in a "where to hang it" video.
  • A behind-the-night feature: a short piece about the people and moments that make a Paint night, with your brand presenting it rather than interrupting it.
  • An illustrated moment: Paint's new cast of illustrated characters can star in sponsored content alongside real footage from the nights.

A ten-second appearance that feels natural does more for you than a minute of awkward product handling, so we'll suggest the format that suits your product, even if it's the smaller one.

Shot on our phones, on purpose

When your product suits the night, we'll capture it there and then: a quick clip of the tasting, the reveal with your canvas in the air, a host shout-out, a few seconds of sound from the room. It's filmed on our own phones, by the people running the night, because that's how Paint has always shown itself. There's no film crew setting up lights between the easels and no sound team asking a room to sing it again. What you get is real, in the moment and believable, which is exactly why it works for a brand.

Bespoke content, made properly real

Some partners want something made just for them: a short series, a how-to, a behind-the-scenes piece built around their story. That gets a different level of attention. We plan it with you, script the beats, shoot it with care and edit it properly, while keeping the same authentic energy that makes Paint's content feel like a friend's story rather than an ad. Real doesn't mean rough. It means honest, warm and true to the night, which is what does your brand the most good.

Filming at real nights

Real footage from real nights is Paint's best footage, and it shows real people on a night off. Guests are filmed only where they've been told filming is happening and given an easy way to stay out of shot, and anyone who asks to be removed from a clip is removed.

For sponsored video the bar is higher. A guest's face is never used to suggest she endorses your product. If identifiable guests feature in sponsored content, they've agreed to it, or the shot doesn't make the cut. Guests came for a night out, not an unpaid modelling job.

Sponsor loops

If your brand also appears on the screens at Paint nights, the loop is a piece of media we make together: short, silent and designed to sit between moments rather than over them. The rules for what the screens can and can't show sit on the event partnerships page, and we won't repeat them here.

From the media side, one well-made loop can earn its keep twice: on the screens, and again, re-cut and properly labelled, as a social or video asset. A loop is reported by nights screened and scheduled plays, never as "views", because a room chatting with paint on their hands isn't someone pressing play.

The same goes for sound. The radio-style session that plays before, between and after the live singing carries its own audio spots, built from your words and brand sounds, and a well-made spot can double as a podcast read once that channel opens.

How video is reported

Every platform defines a "view" its own way, so a view on one is not a view on another. We report each platform separately, on its own definitions: views, average watch time and completion where available, plus the publish date and a link to each piece. Platforms are never added together into a "total video audience".

No. 06

Social collaboration posts

Social is where a brand collaboration can feel most like Paint: quick, cheeky and shared between friends. It's also where disclosure gets fudged far too often. On Paint's accounts, it isn't.

What a brand collaboration on social looks like

A collaboration post is made with your brand and published from Paint's accounts, with the platform's paid-partnership label switched on and your brand tagged as the partner. Where a platform lets a post appear on both accounts at once, it can sit on your profile as well as ours, so your followers and Paint's see the same post.

Formats that tend to work:

  • A carousel with a genuinely useful angle, like five ways to make a girls' night last all weekend, with your brand as one of the five.
  • A reel built around a real Paint moment, with your product playing a natural part rather than a starring role it hasn't earned.
  • A Stories sequence with a link to your offer, for when the job is a response rather than a feeling.
  • A competition with a prize worth wanting, skill-based by default (best caption, best photo of a finished canvas) and run with written terms within the platform's promotion rules. A game of chance needs written terms and whatever permit applies before it runs, as the event partnerships page sets out.

Voice and approvals

Paint writes the post in Paint's voice. Send us your key messages and must-avoid words, and we'll shape them so they sound like Paint, because that's the whole reason the post works. A caption pasted in from your brand guidelines sounds like an ad, and readers scroll past ads.

You'll see the caption and creative before anything goes live, and you can approve the brand details, product claims and links. Paint keeps the final say on tone and timing, because we know when our readers are listening and when they're busy.

Putting spend behind a collaboration

Some platforms let a brand put its own budget behind a collaboration post. That's agreed case by case, with terms covering how long it runs and where, and the paid-partnership label never comes off because a post is being boosted.

How social is reported

For every post, you'll get the platform's own insights for each account it appeared on: reach, impressions, saves, shares and link clicks where the format allows, with screenshots straight from the platform. We'll also give you a short, honest read of what people said in the comments, good and bad, because sometimes the comments tell you more than the numbers.

Each platform's figures stay with that platform, and a follower count is never presented as the number of people who saw your post.

Bundaberg paint and sip, singalong on the stage

No. 07

Podcast sponsorship: in development

Paint has a podcast in development. It isn't live yet, and we're not selling sponsorship for it today.

When it launches, sponsorship could include host-read mentions, a clearly identified sponsored segment or a presenting partner for a season. We won't sell sponsorship of a show nobody has heard yet, and once there are episodes, downloads will be reported as downloads, not dressed up as listeners.

If you'd like to hear when it's ready, mention it in your enquiry. You'll be told when there's something real to talk about, not before.

No. 08

Putting a media plan together

A media plan with Paint doesn't need to be big. It needs to be matched to the job. Most of the good ones start with one question: what do you actually need people to do?

Start with the outcome, then pick the channel

  • If you need people to know you exist, a presented-by newsletter edition or a short social collaboration series puts your name beside Paint's in a setting she already likes.
  • If you need people to try or buy, a newsletter reader offer or a sponsored guide with a tracked link gives you a response you can count yourself.
  • If you need to be found over time, a branded guide that answers a real search question keeps working long after the campaign ends.
  • If you need content for your own channels, a video integration with an agreed licence gives you footage you couldn't easily stage yourself.

Mixing two channels usually beats spreading thin across all five. A newsletter feature and a matching collaboration post, released the same week, give the message two fair chances to land without hammering anyone.

When media alone isn't enough

Media placements work well on their own and even better beside the room. If you want your brand painted onto the night itself, sponsored artwork is the most memorable way in. If you want every channel bundled into a year-round plan with your category to yourself, the category partner and founding partners page covers how that works.

Timing around Paint's calendar

Paint's channels follow Paint's calendar. New nights go on sale, themes get revealed, the end-of-year party season builds, towns come back around. Placements land best when they ride one of those moments, because people are already paying attention and already making plans.

Book early and you choose the moment. Book late and you take what's left.

Where you sell matters

Paint's 2027 focus is Queensland and New South Wales. If your product is only stocked in one state, or only in certain regions, tell us at the start. Some channels can be shaped around a location and some can't, and we'll tell you which is which before you spend anything. There's no point paying to tell a woman in Mackay about a shop she can only find in Penrith.

No. 09

The media report, channel by channel

Every CONNECT partnership ends with evidence, and the hub sets out the principles behind the proof pack. For media placements, it looks like this:

Channel What we report What we won't call it
Email newsletter Impressions (emails delivered with your ad space in them), clicks on your link, opens flagged as indicative only Sign-ups, leads, readers or reach
Blog guide Page views for the period, clicks to your site, date live Estimated readership
Video Per-platform views using each platform's definition, average watch time, completion where available Total video audience
Social collaboration Per-post, per-platform reach, impressions, saves, shares and link clicks Followers reached
Sponsor loop Nights screened and scheduled plays Views
Podcast (in development) Downloads, once episodes exist Listeners

Alongside the numbers you'll get each placement as it was published, with dates, links and screenshots, plus a plain note on anything that didn't go to plan and what we did about it.

There's no combined total at the bottom of the table. What happens after the click lives in your own codes and analytics, and that's the comparison that tells you where to spend next.

No. 10

From brief to published

Media placements run on a simple production rhythm, so nobody is chasing approvals at midnight:

  1. You tell us the goal, the must-say messages, the must-avoid words and where your product is sold.
  2. We suggest the channel or channels, the angle, the format and the timing, and explain why.
  3. We write and make the content in Paint's voice.
  4. You check brand details, claims and links, with a round of changes if you need one.
  5. We check every label is on and visible before anything goes live.
  6. It's published, and we capture it exactly as it appeared.
  7. You get the channel-by-channel report once the agreed reporting window closes.

No. 11

Who media placements suit

Media with Paint works best for brands that make sense in the life of a woman planning a night out with her people: skincare and beauty, fashion and accessories, travel and stays, home and lifestyle, creative supplies, local experiences and gifts. It also suits brands that can't easily sample at a venue, like a service, an app or an experience, but still want a credible place to be seen.

It doesn't suit brands looking for a quick hit of inflated numbers, brands that want to hide the fact they've paid, or anyone hoping to walk away with Paint's subscriber list. Some categories we don't take on at all, whatever the channel, and the CONNECT hub sets out that list.

No. 12

Questions brands ask about advertising with Paint

How many subscribers and followers does Paint have?

We'll share verified, dated figures for each channel in your proposal, labelled for exactly what they measure. We don't publish round numbers on a web page because they go stale and invite exactly the kind of inflation this page argues against. If a channel is too small for your goals, we'll say so rather than talk it up. You'll always see each channel's figure on its own, never a combined total.

Can we pull or update a placement once it's published?

It depends on the channel. A newsletter can't be unsent, which is why your approval comes before the send. A sponsored guide can be updated within its agreed period if a fact or a link changes, and the label stays on throughout. Social posts allow small edits on most platforms, and a post can come down if something goes genuinely wrong. Anything already published is captured for your report exactly as it appeared.

Can you send an email that's entirely about our brand?

Not as a straight ad. Every email Paint sends has to be worth opening for Paint's own subscribers. What we can discuss is a presented-by edition built around something genuinely useful, like a co-created guide or a seasonal theme, clearly labelled and still carrying Paint's own news. If the only purpose of an email is to sell your product, it would cost Paint subscribers and cost you credibility.

Does a sponsored blog guide give us an SEO backlink?

You'll get a link, and it will be marked as sponsored in the page code, which is how Google asks publishers to handle paid links. So the value is readers and referral clicks, not ranking power passed to your site. A good guide can still rank in its own right for the question it answers, putting your brand in front of people searching for help, with an honest label attached.

Can we reuse Paint's video in our own ads?

Usually, with a licence agreed before filming. Paint owns the original video, and the licence sets out which footage you can use, in which channels and for how long. Footage showing identifiable guests has tighter limits, and sometimes we'll supply a cut without them instead. Sorting this upfront means the clip you fall in love with is one you're actually allowed to run.

Can an alcohol brand advertise in Paint's channels?

Possibly, with care. Alcohol content is never aimed at under-18s, it's age-gated wherever a platform allows, and it's written to the ABAC Responsible Alcohol Marketing Code alongside any obligations your brand already carries. Content never suggests drinking is the point of the night. Tastings and anything poured in the room are a separate matter, covered on the event partnerships page.

What happens if a placement underperforms?

We report it exactly as it happened. Because we don't promise clicks, sales or engagement rates, there's no inflated target to fall short of, only the deliverables we agreed. If we fail to deliver something agreed, like a post going out late or a label missing, we fix it and tell you. If the numbers are modest, the report says so, and we'll talk honestly about what to try differently.

Can we sponsor the podcast now?

Not yet. The podcast is in development and isn't live, so there's nothing to sell yet and we won't pretend otherwise. If you'd like to hear when it launches, mention it in your enquiry. Once episodes exist, any sponsorship will come with a clear description of launch status, and downloads will be reported as downloads, separately from every other channel.

Can a placement point to a particular town or night?

Yes, once that night is confirmed and on sale. A newsletter edition announcing a town's return, or a guide to nights out along one stretch of coast, can carry a partner whose shop or stockists sit nearby. We never promote a night before it's on sale, so the timing follows the calendar. If your product is stocked in only some towns, tell us which, and we'll say which channels can be steered there and which can't.

Your move

Got a message worth hearing? Let's place it properly

Why Paint Juicy CONNECT? Because Paint Juicy connects, and a message carried in Paint's own voice reaches readers who opened it because they wanted to.

Tell us what you want people to know, where you sell and when it matters, and we'll come back with a media plan built on real channels, honest labels and numbers you can check. If it's not the right fit, we'll say that too.

Still weighing up whether media, the room or both suits you? Every option sits side by side on the Paint Juicy CONNECT hub.

Follow the calendar your content travels with

Paint's newsletters, guides and posts follow the nights. See which towns and themes are coming up in each state, and picture which moment your message should ride.

QLD EventsNSW EventsNT Events

Tell us about your brand and what you'd like to achieve. This form goes straight to the CONNECT inbox, not general bookings.

CONNECT enquiries only. Booking a night? Head to the events calendar instead. Your details are handled under our privacy policy.