Queensland and New South Wales · 42,000+ guests · 4.9 stars on Google
Why Paint Juicy CONNECT? Because Paint Juicy connects!✦Sponsored artwork✦Sampling and goodie bags✦Presented by nights✦Radio spots✦Takeovers✦Regional tours✦Street teams✦Newsletters and social✦Category partners✦Why Paint Juicy CONNECT? Because Paint Juicy connects!✦Sponsored artwork✦Sampling and goodie bags✦Presented by nights✦Radio spots✦Takeovers✦Regional tours✦Street teams✦Newsletters and social✦Category partners✦
Category exclusive sponsorship at Paint means one brand per category, for twelve months, across the nights and channels in your scope. If you're our chocolate brand, there is no other chocolate brand on our canvases, in our goodie bags, on our screens or in our newsletters for the year. Just you, planned around the themes and seasons guests actually book.
This is the top rung of the CONNECT ladder. You get one annual plan that bundles every format we offer, a co-branded illustrated character built for your brand, and a renewal conversation that starts from measured results rather than a sales pitch. The first brands in also get a founding partner invitation, with extra value written into the plan.
New to CONNECT? The Paint Juicy CONNECT overview explains why Paint's rooms work for brands in the first place. This page covers the biggest commitment we offer, exactly what it buys, and how we keep it honest.
No. 01
What category exclusive sponsorship at Paint actually means
Plenty of sponsorship is rented by the night. You turn up, you leave, and next week someone else stands in the same spot. A category partnership flips that. You hold one defined slice of the market at Paint for a whole year, and for that year nobody else in that slice gets in.
Think "the official bubbles of Paint" (poured for guests 18+ only), or the official skincare, or the official chocolate. Those are examples, not partnerships we've already sold. The point is the shape: your brand becomes the one guests link to that part of their night, because it's the only one they ever see there.
A category partnership gives you four things:
Exclusivity: a written category, a written period and a written list of what competitors can't buy from us while it runs.
A year of presence: your brand shows up across the calendar, matched to the themes, seasons and occasions that suit it, instead of one burst that's forgotten by the next long weekend.
Every channel in one plan: canvas, goodie bag, moments in the room, newsletters, social and street, mapped out as one connected program rather than a stack of separate bookings.
A character of your own: a co-branded illustrated character, drawn in Paint's new style, who travels with your brand through the year.
What it doesn't give you is every single night to yourself. Paint nights belong to the guests, and your plan sits alongside partners in other categories. A chocolate brand and a skincare brand can both be official partners in the same year. They just can't share their category with a rival.
Why exclusivity is worth paying for
Every brand manager knows this story. You fund a great activation, guests love it, and three weeks later a competitor turns up at the same kind of event with a bigger sample. Whatever memory you built gets muddied. Category exclusivity removes that risk across everything Paint sells, so the association you build compounds instead of resetting.
It also changes how guests read you. A brand that appears once is an advertiser. A brand that turns up all year starts to feel like part of the furniture. The good kind. The armchair everyone fights over.
No. 02
Defining your category: the scope we write down
The most important document in a category partnership isn't the logo sheet. It's the scope. A vague category causes arguments in month six. A clear one means everybody, us, you and any brand that enquires later, knows exactly where the fence sits.
So before anything else, we write your category down in plain English and test it against real examples until neither side can poke a hole in it.
How we draw the line
We define a category with three questions:
What does the product do? Skincare cares for skin. Haircare cares for hair. Function is the first test.
When would a guest use it? Sparkling and still wine share an aisle, but one belongs to celebrations and the other to Tuesday dinner. Occasion can split or join a category.
How would a guest describe it? If a guest at the table would call two products "the same kind of thing", they probably sit in the same category, whatever the industry codes say.
From those answers we build three layers. The core is what your exclusivity definitely covers. The edges are neighbouring products we've discussed and ruled in or out, so no grey areas are left. The carve-outs are anything specifically excluded, usually because it belongs to a category another brand could hold.
Worked examples
These show how the conversation goes. They're illustrations, not live partnerships.
Bubbles
Picture a sparkling wine producer. The core is sparkling wine. Prosecco-style sparkling? Almost certainly in. Sparkling cider? Probably out, because guests treat it as its own thing. Non-alcoholic sparkling is a real choice: including it looks after guests who aren't drinking, while leaving it out frees that space for another brand. Still wine and spirits are carve-outs. Any alcohol category is strictly 18+ and carries the drinks rules on our event partnerships page, which apply to every night without exception.
Skincare
The core is face and body skincare. Suncare usually belongs here, body fragrance usually doesn't. Makeup is normally a carve-out, with its own brands, buyers and moments in the night. A skincare brand with a small makeup range would agree which products the exclusivity protects, and which it can feature without blocking a makeup partner.
Haircare
The core is shampoo, conditioner, treatments and styling. Hair tools and accessories sit on the edge. Salons are a separate question: a haircare brand might want salon services inside its category, or be happy for a local salon to sit alongside it in a town. We settle that before signing, not on the night.
Chocolate
The core is chocolate: block, boxed and bite-sized. Chocolate-coated snacks and baked treats sit on the edge. Lollies are typically a carve-out. Chocolate has a natural home at Paint, slipped into a goodie bag or handed round at the reveal, so we define it tightly enough that a confectionery brand still has a door to knock on.
A boutique stays group
The core is short-stay accommodation, with getaway packages on the edge. Airlines, tour operators and restaurants are carve-outs. Hens and girls' weekend crews make this a natural fit, so the scope also spells out whether it covers all of Queensland and New South Wales or only the regions your properties are in.
A quick-service food brand
The core is quick-service meals and takeaway. Delivery platforms and meal kits get decided case by case. Grocery products and the venue's own kitchen are carve-outs, and that last one matters, as you'll see below.
What competitors are excluded from
Once your category is written, competitors in it are locked out of everything Paint sells through CONNECT while your year runs. A rival brand can't buy:
Sponsored artwork on any Paint canvas.
Product sampling, goodie bag inclusions or take-home offers.
"Presented by" naming of a night or theme, or a moment in the room.
A takeover of a public night, or brand-bought seats packaged as a CONNECT campaign.
Regional or touring campaigns across our nights.
Street teams or town activations promoting Paint events.
Newsletter placements, blog sponsorships, video integrations or social collaborations on Paint's channels.
Sponsor content on the screens at Paint events.
If a competitor enquires during your year, the answer is a polite no. We don't sell them the format next door to sneak them in, either.
What exclusivity doesn't cover
Honest edges matter as much as a clear core. Better you hear it now than in month four.
The venue's own menu and bar
Paint brings the night to a venue, and the venue runs its own kitchen and bar. On bottomless nights, which are strictly 18+, the venue supplies the food and drinks. A bubbles partner holds bubbles for everything Paint does, but the venue's wine list belongs to the venue. Where your product could be featured through a venue arrangement, we'll explore it, always subject to that venue's approval.
What guests bring
If a guest arrives with her favourite lip balm or a rival's tote bag, that's her business. Exclusivity covers what Paint sells and places, never what guests choose for themselves.
Private bookings
A private night is the group's party. Any business can book a private team night for its own staff, the same way any group can. What it can't do is buy CONNECT inventory in your category.
Paint's editorial voice
Paint's blog and socials will keep talking about girls' nights, hens parties and good times. A passing mention of a type of product isn't a placement. Branded content for a competitor in your category, though, won't happen.
Anything outside Paint, and anything already booked
Your exclusivity lives at Paint, and only at Paint, unless your agreement says otherwise. And if a brand in your category already holds a booked placement when your year begins, we'll tell you exactly what it is and when it ends before you sign.
The period
A category partnership runs for twelve months from the start date in the agreement. That date usually lines up with how the calendar is planned, so your first sponsored canvases can be designed before those nights go on sale. Exclusivity ends on the matching date a year later, with the renewal window set in writing.
For 2027, Paint's calendar is focused hard on Queensland and New South Wales, and category partnerships live inside those two states. If you sell in only one of those states, the scope can say so, and the plan is built around the state that matters to you.
No. 03
Planning the year around Paint's themes and calendar
A year with Paint isn't twelve identical months. The calendar has a rhythm, and guests book around the moments in their own lives. A category plan uses that rhythm instead of fighting it.
Themes are your seasons
Paint nights run on themes, each with its own mood, which gives you a ready-made reason to show up differently every few weeks.
80s and 90s nights run on pure nostalgia, perfect for brands that have lived in her bathroom cabinet or pantry since she was a teenager.
ABBA Night is glitter, sequins and a dancing queen at every table. Glam, sparkle and celebration brands live here.
Aussie Rock is loud, proud and home-grown. Local makers fit beautifully.
Movie Magic is big-screen moments everybody knows. Snack and treat brands slot straight in.
Star Signs and Tarot is mystical and a little self-indulgent. Skincare and pampering brands feel at home.
Neon and UV glows. Anything bold and night-out ready looks fantastic under the lights.
Bottomless Brunch is a celebration from the first glass, strictly 18+ and run under the venue's licence.
You don't have to appear on every theme. Choosing where you belong, and where you don't, is half the planning. A chocolate brand might own Movie Magic and the 80s. A boutique stays group might focus on the nights that pull hens and girls' weekend crews.
The calendar moments that matter
Alongside the themes, the year has natural peaks for the people in our rooms:
Late summer and Galentine's season, when friendship groups rebook after the holidays.
Mother's Day in May, when daughters, mums and grandmothers book together.
The end of the financial year, when workplaces look for a team night.
Spring wedding season, when hens parties and bridal showers fill the calendar.
The run to Christmas, the busiest party season of all.
Each peak invites something specific. A skincare brand could build a "treat your mum" gift into Mother's Day goodie bags. A stays group could put a getaway prize into spring hens nights. A quick-service food brand could slip a "tomorrow's lunch is sorted" offer into Christmas party season, when everyone's running on fumes.
A sample year, quarter by quarter
Here's how a year could run for a skincare brand. It's an example of the shape, not a fixed package.
Quarter one: arrive
The co-branded character is sketched and approved. The first sponsored canvases lock in for the nights going on sale. Star Signs and Tarot nights carry a "presented by" credit, and every guest takes home a travel-sized moisturiser with a QR code that opens a first-purchase offer on the brand's own site.
Quarter two: belong
Mother's Day nights carry a gift-with-purchase offer for mums. The character pops up on the screens between singalongs and in a newsletter feature on looking after your skin after a big night out. A street team works the town centre before a regional run of dates.
Quarter three: deepen
Spring hens nights add a glow kit to the goodie bag for the bride-to-be. A video collaboration, labelled as a paid partnership, shows a host's pre-night routine with the brand's products. The mid-year review lands, and anything not pulling its weight gets adjusted.
Quarter four: celebrate
The character stars in a limited Christmas canvas. Christmas party nights hand out gift-ready minis. The final review pulls the year together, and the renewal conversation begins.
One brand, one category, one plan, something new every quarter, and nothing that feels like an ad break.
Why the year gets planned early
Paint events only go on sale once their artwork is ready, so anything touching the canvas is decided before a night is listed. Our sponsored artwork page explains artwork lock dates in full. For a category partner, the upshot is simple: the earlier we plan, the more nights, themes and towns are open to you. Signing late doesn't cost you the category, but your first quarter may lean on goodie bags and media while the canvases catch up.
No. 04
One annual brand partnership, every channel bundled
The heart of a category partnership is the plan. Not a brochure of options, an actual document: what happens, where, when, through which channel, and how it's reported.
What goes into the plan
A category partner can draw on every CONNECT format. Here's how each typically earns its place across a year:
Sponsored artwork does the slow, deep work. Your brand goes home on a canvas she hangs on the wall, and across a year that can become a recurring series.
A hero night anchors the year. One themed night or takeover built around your brand story gives you a flagship to talk about.
Touring runs take the plan into regional Queensland and New South Wales, where many brands rarely show up in person.
Street teams put your character and your offer in the town centre before the night arrives.
Media placements carry the partnership between nights through newsletters, guides, video and social, always labelled as paid.
You don't need all of them. An online-first brand might weight the plan towards offers that drive to its store, while a brand with regional shopfronts lets touring runs and street teams carry the load.
How the channels feed each other
The real value of bundling isn't convenience. Each channel makes the next one work harder.
She reads a newsletter feature on Thursday, meets your character at the Saturday market, paints a canvas with your brand on it that night and finds your offer in her goodie bag on the way out. Each touch is small. Together they make a story she remembers. Bought separately, from different suppliers, at different times, those pieces rarely connect like that.
Bundling also keeps you consistent: one character, one tone, one team that knows your guidelines inside out.
One fee, one agreement, itemised underneath
An annual plan has one flat fee for the year and one agreement with Entertainment Juicy IP Pty Ltd. Underneath that number sits every deliverable: how many sponsored nights, how many goodie bag inclusions, which media placements, which street activations. How the fee is paid across the year is set out in the agreement, and our general pricing approach is on the CONNECT overview.
Each channel is reported on its own terms. Paid seats, newsletter sends and social views measure different things, so they're never added together into one flattering number.
Room to move inside the year
A year is long, and markets shift. The plan includes agreed points where we can adjust. A theme not landing? Move your presence to one that is. New product launching mid-year? Work it into the remaining nights, within your category. A town outperforming? Lean into it.
What doesn't change mid-year is the category, or what you're paying for. Adjustments swap like for like. They never quietly shrink the plan.
No. 05
A co-branded illustrated character, built for your brand
Paint is moving to a bold, illustrated character style: quirky, funny, a bit cheeky, with characters who give human context to what happens at our nights. A category partner gets something nobody else in CONNECT gets: a character co-created around their brand.
Not your logo with legs
Your character is a Paint-style character who carries your brand's personality. Think a chocolate-hoarding party starter who always brings dessert for the table, a skincare devotee with a ten-step routine and a towel on her head, or a weekend-away addict who packs three outfits per day.
Your brand lives in the details: the palette, the product in her hand, the label on the bottle, the props she carries. Guests read her as Paint first and your brand second, and that's exactly why she works. People share characters. They don't share logos.
She's designed with grown-up humour, too, because Paint's nights are built for grown-ups and her style is made for the women in those rooms.
How the character comes to life
Development starts early in your year, so the character can appear on the first canvases.
The brief: your brand's personality, guidelines, what customers love about you and what you'd never want attached to your name.
Personality before pencils: we agree who she is, from her attitude to her singalong anthem and her signature dance move.
Sketches: Paint's illustrators produce rough concepts in Paint's style for you to react to.
Refinement: one character, refined, with your brand cues placed just right.
Sign-off: you approve the final character and the poses and expressions we'll use across the year.
Where she shows up
Once signed off, the character can appear on canvases guests paint and take home, on the screens at Paint events, in goodie bags on stickers and cards, in clearly labelled newsletter and social content, on photo walls as a backdrop to pose with, and on the street as a walk-around character in costume, a format planned for CONNECT.
Who owns what
Who owns the drawings? Can you use her in your own advertising? What happens after your year? We answer all of that in writing before the first sketch. Because the character is built in Paint's style, how she can be used inside and outside Paint, during your year and after it, is part of the agreement, not an afterthought.
No. 06
The founding partner invitation
CONNECT is new, and the first brands to commit to a full year are stepping in with us at the beginning. That deserves recognition, so for a limited time there's a founding partner invitation.
What makes a founding partner
Founding places go to the first brands who commit to an annual plan with Paint. Most founding partners will also hold category exclusivity, but the invitation is about timing and commitment, not the size of the category.
The number of founding places is small and fixed. Once they're filled, the invitation closes and doesn't come back.
Added value, never a lower price
Founding doesn't mean a cheaper year. Paint doesn't cut prices to win business, and CONNECT doesn't either. A founding partner pays the same as any annual partner for the same plan.
What a founding partner gets is more, written into the plan as defined deliverables. Depending on the plan, that can include:
Extra nights or placements on top of what the fee covers.
Extra character work, such as seasonal outfits or a sidekick for your character, built into the plan.
First pick of the calendar, so your canvases and themes are chosen before anyone else's.
First conversation on new formats, including the podcast and audio guestbook now in development, once they're ready for partners.
A first right to renew your category before it's offered to anyone else.
Founding partner recognition on Paint's channels, if you want it.
Every item is listed specifically in the proposal. "Added value" never means a vague promise of goodwill. If it's in the plan, it's a deliverable, and it's reported like one.
What we ask in return
The invitation runs both ways. We ask founding partners for:
Honest feedback, early and plainly, about what's working and what isn't. You'll get the same from us.
A real objective, agreed up front, so the year can be measured against something that matters to you.
Permission to share, on your terms. Any case study or mention of your brand as a founding partner goes out only with your written approval, and only with the results you're happy to publish.
Who the invitation suits
It suits brands that like being early, value a close working relationship over a hands-off media buy, and want to help shape a program rather than buy into a finished one. It doesn't suit a brand that wants to test the water with one night, and that's fine. The smaller CONNECT formats exist for exactly that.
No. 07
How renewal is earned from measured results
A category partnership is a year, not forever. At the end, both sides decide whether to go again, and the only way to make that decision easy is evidence.
Agreeing the measures on day one
Before your year starts, we agree two sets of measures.
What Paint controls and reports
Nights delivered against nights booked. Paid seats at each night. Canvases painted, goodie bags packed, samples handed out, moments run, placements published, street activations completed. All from our own records, with photos and host notes.
What you measure on your side
Code redemptions, QR scans, site visits, sign-ups and sales through your channels. Your offer collects its own opt-ins, because Paint never shares guest data with partners. When you share those results with us, we can read them alongside ours and see which nights, themes and channels pulled hardest.
Writing both down up front means the renewal conversation isn't a debate about what success was supposed to look like. It was agreed a year earlier.
Checking in through the year
You'll get reporting as nights are delivered, plus a mid-year review where we sit down together and make the useful decisions. If artwork nights are driving redemptions and street activations aren't, the second half gets rebalanced. Small corrections in month six make the month twelve conversation far better.
The end-of-year review
As the year closes, everything lands in one place: what was delivered, what you've shared, what worked, what didn't and what we'd change, misses included. The standard CONNECT reporting format is on the CONNECT overview; a category review adds the long view, including how the character performed across channels and how your presence built across the seasons.
The renewal conversation
Renewal happens inside an agreed window before your year ends, and during that window your category isn't offered to anyone else.
Renewal isn't a rollover. We don't repeat last year's plan with a new date on it. The next plan is built on what the numbers showed: more of what worked, less of what didn't, and fresh angles for the themes and seasons ahead. The character can carry on, grow a new outfit or two, or pick up a sidekick. The price reflects the new plan, quoted the same way as the first year.
And if the evidence says the partnership isn't working, for you or for our guests, we'll say so. We'd rather part on good terms with an honest report than renew something that makes the night worse.
No. 08
Is a category partnership right for your brand?
It's a serious commitment, and it isn't the right answer for everyone.
Probably a good fit if
Your product is something the women in our rooms use or enjoy, and you sell it across Queensland, New South Wales or both.
You think in seasons, not single launches, and want brand memory that builds.
You can see the cost of a competitor getting in instead of you.
You, or your agency, can approve artwork, character concepts and copy across a year.
Probably not the right fit yet if
You want to test Paint first. Start with a single sponsored night or a goodie bag inclusion, then talk about a year once you've seen the room.
You're a single local business in one town. A local offer in a goodie bag usually works harder for you than a full year.
You have one launch to support. A themed night or short touring run is the better tool.
Your product sits in a category Paint doesn't take on. That list is on the CONNECT overview, and it doesn't bend for an annual budget.
No. 09
Questions category brands ask us
Can two brands from the same parent company share one category?
Yes, if that's how you want to structure it. A parent company with two skincare labels could hold the skincare category and use both across the year, as long as the agreement names them both. What we won't do is let an unrelated third skincare brand in because the holder has more than one label. The category is defined by the products, and the agreement names the brands inside it.
Our range spans two categories. What happens?
We work out which category is your real home, then decide how to treat the rest. A haircare brand with a small skincare line might hold haircare, feature the skincare products within its own placements, and accept that another brand could still hold skincare. If both matter, you could hold both under one plan. Either way it's settled in writing before the year starts.
What if the venue serves a competing product?
The venue runs its own bar and kitchen, so its menu sits outside your exclusivity. Your category covers everything Paint sells and places through CONNECT, from canvases and goodie bags to screens, newsletters and street teams. Where a venue arrangement could feature your product, we can explore it with that venue, on their terms and with their approval.
Can we start the year part-way through the calendar?
Yes. Your twelve months run from the start date in your agreement, whenever that falls. What changes is how much of the early calendar is open. Nights already on sale have locked artwork, so your first quarter may rely more on goodie bags, media and in-room moments while your sponsored canvases come through. A later start doesn't shorten your year, it just shapes how it opens.
What happens to the category if we don't renew?
Once the renewal window closes without a new agreement, the category becomes available to other brands. We'll tell you when that window opens and closes well ahead of time, so the decision is never rushed. How the character can be used after your year is governed by what we agreed at the start, so there's nothing to untangle at the end.
How many founding partner places are left?
A small, fixed number was set aside, and once they're gone the invitation closes for good. We're keeping the group small on purpose, so every founding partner gets the attention a first-year partnership deserves. The count changes as brands commit, so ask when you enquire and we'll tell you exactly where things stand.
Do we have to use every channel in the plan?
No. A category plan leans on whichever channels suit your brand and objective. Some partners will put most of their year into sponsored artwork and sampling, others into newsletters, video and street teams. Your exclusivity still covers every channel, so a competitor can't slip in through a door you're not using.
Can we change our category definition during the year?
The category is fixed for the year, because that's what keeps exclusivity fair to everyone. If your business changes in a way that affects the scope, say a launch into a neighbouring product line, tell us and we'll look at it honestly. Sometimes it's a simple addition. Sometimes it would cut across another partner's category, and then the answer is no until their year ends.
Can exclusivity cover just one region instead of both states?
Yes. If your brand trades in South East Queensland or the NSW coast and nowhere else, the scope can be drawn around that market, and the plan is built on the nights there. The trade-off is that the category stays open outside your region, so another brand could hold it elsewhere. We'll map that out clearly before you sign, so you can decide whether a regional scope or a two-state scope fits your business better.
Where Paint is heading
The calendar your category would live on
A category year runs across Paint's public nights. Take a look at where we're heading by state and picture your brand on every one of those canvases.
Why Paint Juicy CONNECT? Because Paint Juicy connects, and a year as category partner lets every one of those connections point back to your brand.
Each category can only be held by one brand at a time. If yours is still open, now's the moment. Tell us what you sell, where your customers are and what you want the year to do, and we'll come back with a draft scope, a first sketch of your year on the calendar, and whether a founding place is still on the table.
Step 1: Choose message placement
Click the button below and then hover over your page to select a placement.
Step 2: Paste and save
You have copied the placement for the Product Page.
Go back to the App Embeds section, and in the Paypal Advanced Settings, paste the copied value into the
Product Page field and click the 'Save' button in the top right corner.
