Paint Juicy CONNECT, brand partnerships and event activations
Advertise in Newcastle and the Hunter110 voices in Cessnock, and room for your brand
Why Paint Juicy CONNECT? Because Paint Juicy connects!
One Friday in January, 110 guests booked into a single Cessnock room to sing the 70s and 80s back to life, brush in one hand and the chorus in the other. Every one of them chose to be there. If you're working out how to advertise in Newcastle and the Hunter without paying for background noise, start with that night.
Here's the short version. Paint Juicy CONNECT opens the doors of Paint Juicy's public singalong paint and sip nights (we just call it Paint) to local businesses, and the guests welcome them in. This page is all Hunter: the noise your ads fight, the Cessnock benchmark, the night Paint can build around you, the locals, and the ways in. For the wider story and the rules that never bend, the Paint Juicy CONNECT hub is the place to start.
No. 01
Every ad in the Hunter is fighting for half an ear
Think about where your customer is when your ad finds her. It's 7.40am, she's merging onto the Hunter Expressway with a mental list of everything due before lunch, and your spot plays between the traffic report and a song she skips. That evening your TV spot lands in a break in the Friday night footy, at the exact moment the kettle goes on. Later your post turns up sandwiched between her cousin's Bali photos and a reel about air fryers, and gets one thumb's worth of attention on its way past.
None of that is the media's fault. It's just life: the commute, the washing, the roster and the group chat all get there first. Then comes the question every Hunter owner asks once the invoice arrives: did anyone actually notice?
A room that keeps the noise outside
Paint flips that. A Paint night contains the noise. She's booked her seat, rounded up her sister, her mum or the crew from work, and handed the evening to Paint for up to 3 hours. Nobody's driving. Nobody's half watching. The whole room is locked onto the night itself: a canvas, a glass, a host who knows how to run a crowd and a singalong that gets louder with every decade.
Inside that room your brand isn't an interruption, it's part of the fun. Your voice can go out in Paint's pre-recorded radio session, the station-style mix that plays as doors open, while Lotti, Paint's live singer, takes her break, and again as everyone heads for the car park. Your name can appear on the new concert-style screens as more rooms get them, sit on the table, ride home in the goodie bag or turn up as the answer to a trivia question.
Keep the radio, add the room
Nobody's asking you to cancel the radio, the telly or the socials. Paint is simply pioneering another kind of advertising right across its Queensland and New South Wales territory, one where she can see you, hear you, taste you and take you home in the same sitting. The hub sets out how Paint contains the noise in more detail.
No. 02
Cessnock, Friday 23/01/2026: 110 guests and one almighty 70s and 80s chorus
Quote this one at your next marketing meeting. On Friday 23/01/2026, Cessnock's 70s and 80s singalong had 110 guests booked. That count is lifted straight out of Paint's sales records for public nights, over a 24-month window that closed on 10/10/2026, and no New South Wales room on Paint's big nights list beats it. Not a capital city. Cessnock, on a Friday, in the thick of a Hunter summer.
Set it beside the rest of the network and the valley holds its own. Springfield in Brisbane's west sits at the top on 151 for ABBA Live, with Helensvale on the Gold Coast next on 137, and the full roll call is under the big Paint nights.
What 110 voices tells a Hunter advertiser
First, the Hunter shows up. A crowd that size, together for up to 3 hours, is an audience most local businesses only ever catch in slivers, one radio spot or sponsored post at a time.
Second, the decades do the heavy lifting. The 70s and 80s filled that Friday, and the songs a Hunter crowd grew up with remain the quickest way into the room's good books.
Third, a room like that can be made to measure. Paint builds the night around you.
Pick the town, Paint brings the singalong
Newcastle, Lake Macquarie, Maitland, Cessnock or Pokolbin wine country: point at the spot on the map where your customers are and Paint can create a singalong night there with your business at its heart. A partner who turns up first gets a blank page, so nothing on the menu is off the table. Put your name on it as the presented-by partner. Commission the canvas every guest paints and carries home, which has to be settled early because Paint only releases tickets once a night's artwork is ready. Record an audio spot for the radio session, run an opt-in tasting on the venue's licence, with its say-so, at a night strictly for over-18s, claim a page in the Town Pass, or send a street team out the day before.
Hunter locals hunting for their own night out can browse the Newcastle paint and sip nights and Hunter Valley paint and sip nights calendars.
No. 03
Five Hunter businesses, five ways in (all imagined, all possible)
None of these are past clients. They're types of business we reckon suit the Hunter, each matched to a night Paint would build around it. Everything on the full CONNECT menu can be mixed, so take only the pieces that suit.
Harbour to the vines, full voice
This is the room your brand walks into
Up to 3 hours of paint, sip and singalong, with phones face down and voices all the way up.
No. 04
Steel, coal, vines and wards: who you reach in Newcastle and the Hunter
Before you spend a dollar on Newcastle marketing, meet the neighbours. Every figure here is drawn from the ABS regional population estimates released on 31/03/2026, the 2021 Census, the City of Newcastle economic profile prepared by .id, or Destination NSW's Hunter visitor profile, built on Tourism Research Australia data.
No. 05
Hunter heritage names, meet a room that misses the old days
As peak nostalgia makers, Paint builds every theme to drop the room into a decade it adores, and Cessnock has already shown the Hunter's taste: 110 voices on the 70s and 80s. A Hunter night can be pitched at the 60s, the 70s, the 80s or the 90s, whichever decade your customers sang along to with the car windows down. For up to 3 hours, everyone is busy remembering where they were when that song came on.
That's where a long-standing local name earns its place. Picture a Maitland family jeweller whose window has sat on the same corner since the owner's parents were courting, presenting a 70s and 80s night in Maitland. A Newcastle pie shop that once fed the steelworks shift, handing out a taste at the door with the venue's blessing. A record store or vintage boutique dressing the photo wall in the decade's colours. A radio spot that opens on a tune the whole Hunter could hum by the age of ten. On a nostalgia night, a logo with a few decades on it doesn't look old. It looks like home.
No century behind you? No problem. A reissued family recipe or a new café in a heritage shopfront rides the same feeling, and the hub explains why retro and heritage brands belong at Paint.
No. 06
Why Paint Juicy CONNECT? Because Paint Juicy connects!
Hunter people will tell you their region comes in pockets. The city has its harbour and its surf beaches, the lake has its own string of towns, Maitland has the river and the new estates, and Cessnock and Pokolbin have the vines. A Paint night pulls those pockets into a single room: a ward nurse from the city, her sister who moved out to a new estate near Maitland, a school friend from the lake, belting out one chorus before the second coat goes on.
CONNECT lets your business pull up a chair at that table, invited rather than gatecrashing. Guests are always told when a moment is paid for. Prizes are decided on skill. Tastings are opt-in, served under the venue's licence and strictly 18+. Guest data stays with Paint, always, so the people who want more of you raise their hand with your QR code or your night's unique code. Once the night wraps, the proof pack follows, logging each piece we delivered, its timing and the number of paid seats, with the evidence attached. Anyone who likes the fine print first will find every rule behind it on the Paint Juicy CONNECT hub, set out plainly.
No. 07
Before you book: questions from Newcastle and Hunter businesses
Can a Pokolbin cellar door pour tastings at a Paint night in wine country?
Yes, if the venue agrees. Any alcohol tasting needs the venue's approval, is served on the venue's licence, and only happens at a night that is strictly 18+. It runs as an opt-in demo bar in a corner of the room, so guests who want a taste come to you while their paint dries.
How early should a Hunter business get in touch?
Whenever suits you, though early pays. A night only goes public once its artwork is ready, so the partner who comes to us first gets the widest choice: the name on the listing, the scene on the canvas, the decade, the town and the day of the week. Come to us closer to a night and plenty still fits, from radio spots and trivia rounds to goodie bag inserts and Town Pass pages.
We're in Lake Macquarie or Maitland. Is a Hunter night still for us?
Yes. Hunter locals cross council lines all the time for a good night out, and a Paint room in Newcastle or Cessnock can draw friends from right across the region. Put your address and a code of its own on a goodie bag card or Town Pass page, and redemptions show you how many guests followed it to your door. Rather keep the night close to home? Name the suburb and Paint can build one there with your business as presenting partner.
Cessnock booked 110 guests in January. Can we put our name on a Cessnock night?
Yes. When you come to Paint first, the night is built around you, so the presented-by name, the canvas and the decade can all be yours from the very first brief. Tell us the months your trade cares about and we'll shape a Cessnock singalong to suit, then layer on whatever carries it further: trivia questions with your name on them, an audio spot, Town Pass pages, or a street team handing out your code the day before.
We sell across the Hunter and further along the coast. Can one plan cover the lot?
It can. One offer travels through several towns, coded town by town so you can see where it took off. In the Hunter that could mean Newcastle, Maitland, Cessnock and Pokolbin, then onwards along Paint's New South Wales route. Our pages on how to advertise on the Central Coast and advertise in Port Macquarie and the Mid North Coast show what the neighbours look like.
What do we actually get back after a Hunter night?
A proof pack. It records what was delivered, when it happened and how many paid seats were in the room, with photos and host notes from the night showing it ran as agreed. Your own codes and QR scans then show what reached your till. We don't promise sales or engagement, because nobody honest can. Guest details are never passed on. Curious guests find their own way to you, through your offer.
Next step
Your Hunter night starts with one email
Send us a few lines: what you sell, which corner of the Hunter your customers come from, and what you'd love a guest to do in the week after her night out. Choose the town, from Newcastle and Lake Macquarie to Maitland, Cessnock or the Pokolbin vines, and Paint will shape a night around your brand, presenting name and canvas included. If you'd like the long version first, the CONNECT hub has it. Why Paint Juicy CONNECT? Because Paint Juicy connects!
Want a feel for Paint's public nights before you write? Each state keeps its own calendar.
