Paint Juicy CONNECT, brand partnerships and event activations
Paint Juicy CONNECT for AgenciesActivations Your Clients Can Brief With Confidence
Why Paint Juicy CONNECT? Because Paint Juicy connects!
We are the original Nostalgic Remakers
Paint Juicy CONNECT works as an experiential marketing partner for agencies: you hold the client relationship and the strategy, and we bring the room, the night and the evidence. The room is a Paint night, up to 3 hours of singalongs, trivia and paint, filled with women from their thirties into their nineties who booked with friends, sisters, mums and workmates. The big ones go right off: Springfield's ABBA Live night booked 151 guests into one room.
This page covers how your agency and ours work together, so you can put Paint forward as an activation partner in Queensland and NSW with confidence. For the formats and the rooms, start at the Paint Juicy CONNECT hub, and for every step from enquiry to report, see how Paint Juicy CONNECT works.
No. 01
Send us the brief you'd send your favourite supplier
The quickest route to a useful proposal is an honest brief. No template required, just an email that answers these:
- The client, the category, and any product going into guests' hands.
- The one thing the campaign must achieve: trial, a regional launch, a new town, a thank-you to loyal customers.
- The towns or regions in Queensland and New South Wales that matter to the client's sales.
- The planning window, and any date the campaign must land around.
- The mandatories: brand guidelines, logo files, approved claims, legal lines and anything the client never wants said.
- Who approves on both sides, and how many rounds this client usually needs.
- What the client will measure, so the offer is built to be counted from day one.
- A rough budget range, so we never sketch a two-state touring run for a one-town spend.
Still shortlisting? Say so, and nothing gets booked on a maybe. If the client knows the outcome but not the format, give us the outcome and we'll recommend the formats, including any we'd leave out.
No. 02
Proposals your client can read without a translator
We write proposals for the person who signs, often a marketing manager or procurement officer who has never been to a Paint night. They'll see exactly who they're backing: 42,000+ guests so far, thousands of women among them, 4.9 stars on Google, and recognition as a Best of Queensland Experience every year since 2022.
No. 03
Approvals: agreed rounds, written sign-off, no surprises
Agencies lose hours in the gaps between versions, so we set out the approval map at proposal stage rather than halfway through a campaign.
- One consolidated set of feedback per round, gathered by you, so we never receive opposite notes on the same draft.
- The number of rounds and the final approver are written into the proposal.
- Sign-off is in writing. A clear "approved" email from the named approver is enough.
- Every word a guest will hear or read is approved before the night: host lines, screen cards in rooms with the new screens, voucher copy, the radio spot and the disclosure wording.
Some items lock early: anything on a sponsored canvas or a presented-by listing is fixed before that night goes on sale, and the full timeline sits on that same how-it-works page. So when you map your client's rounds, put those two at the front of the queue.
No. 04
One contracting entity, one invoice, paid in money
Your client's accounts team sets up one supplier. Every CONNECT agreement and invoice comes from Entertainment Juicy IP Pty Ltd, ABN 33 657 295 139, the company behind Paint. It's registered for GST, and finance teams can confirm the details on the Australian Business Register's ABN Lookup.
Tell us early who signs and who pays, and send any purchase order number with the signed agreement so it sits on the invoice. Fees are paid in money. Stock for guests is the client's contribution to the night, and it sits on top of the fee, never in place of it. The fee lands before nights are locked in, so if the client's payment run is slow, start the paperwork early.
No. 05
What your client's compliance team will ask
When compliance reads the fine print, the agency takes the call. Have these answers ready.
- Is the partnership disclosed? Always. Guests are told when a brand is paid to be part of their night, in line with section 2.7 of the AANA Code of Ethics (in effect since 01/02/2021), which requires that advertising be clearly distinguishable.
- Will the client receive guest data? Never. The client's own offer collects its own opt-ins by QR or unique code, and every guest decides for herself.
- Will the host say anything we haven't approved? No. Product claims are used exactly as approved, and nothing beyond them.
For the categories we decline and the guest-first rules behind every night, read what we say no to before you pitch Paint to a client.
No. 06
A proof pack built to forward, not to decode
When the campaign wraps, your proof pack is written to go to the client untouched. Every figure is labelled with what it counts and where it came from, so nobody fields the "is that people, seats or sends?" email.
Because the client's measures are agreed at the brief, the pack answers the questions they already asked: delivery night by night against the proposal, paid seats from Paint's own ticketing, consented photos under the agreed usage and the host's notes on each moment. Any redemptions or scans the client shares sit beside our delivery figures, marked as theirs.
It won't dress up a result. Sales and return on spend depend on the client's product and offer, so the pack hands over the evidence and leaves the verdict to the people who know their numbers.
No. 07
Planning windows across the year
Agency plans are set months ahead, and Paint's calendar rewards it. The marketing calendar lists public holidays, school holidays and gifting days for both states, so a client's flight lands on the dates that move her diary.
The rule of thumb: the closer a format sits to the canvas or the listing, the earlier it needs briefing. For a client thinking in years, briefing the whole year at once opens the most nights, themes and towns, and a category partnership shows how twelve months can sit in one agreement.
No. 08
Three briefs we'd love to see in our inbox
None of these are real clients, just brief shapes that suit Paint's rooms.
A skincare label with a regional gap
Picture a skincare brand strong in the capitals but thin in regional stores. Its agency books a run through Bundaberg, Mackay and Coffs Harbour, with a travel-size sample at every place setting and a code unique to each town, so the client sees which towns redeemed hardest. Regional and touring campaigns explains how a run like that is put together.
A heritage biscuit brand with a milestone coming
Picture a biscuit maker marking a big birthday. Its agency brings the archive packaging, and Paint's artists turn it into a canvas for 80s and 90s nights, with the brand named on each listing. Those rooms remember the old wrapper.
A homewares retailer opening in the Hunter
Picture a homewares retailer opening in the Hunter. Its agency presents a 70s and 80s singalong in Cessnock, where one Friday booked 110 guests, with a voucher for something free in every goodie bag and a goodbye-set spot inviting the room in for opening weekend.
No. 09
What agency teams ask before they recommend us
Can we see a Paint night before we put it in front of a client?
Yes, by arrangement. Nothing briefs a client like having stood in the room yourself, and you'll come away knowing exactly where their product would sit. Tell us which towns you're near and we'll suggest a public night that suits. Come ready to paint and sing along, because watching from the back wall misses half of what makes the room work.
Who will we work with day to day?
Trent and James, who own Paint and look after every CONNECT campaign themselves, so there's no account layer between you and decisions about the night. Their 14-plus years as digital marketers before Paint mean briefs, approval chains, budget conversations and wrap reports are home turf. Expect straight answers and quick calls, never a ticket number.
Can our studio produce the creative?
Partly. Your studio's brand assets, mood boards and guidelines shape everything, and your existing audio, voice and sonic logo can feed the spot we build for the Paint radio session. The paintable canvas is different: a whole room has to paint it by hand in one night, so Paint's artists design it from your inputs and your client approves every version before it locks. Host lines, and screen cards in rooms with the new screens, are written with you and signed off the same way.
How do client approval rounds and payment runs affect timing?
They usually set the real deadline. Count back from the night: creative has to clear every round your client needs, and the fee has to land before nights are locked in. A client with three rounds and a monthly payment run needs a far longer lead than one with a single approver who pays on invoice. Put both in the brief and we'll build the timeline around them, then tell you which nights are still open.
Can we bring Paint into a pitch for a new client?
Yes. Tell us it's a pitch and we'll give you what you need at pitch depth: how the rooms work, which formats suit the category and how reporting runs, with no invented numbers or results. Nights are only locked in once an agreement is signed and paid, so a pitch can't reserve dates. We leave the prospect relationship to you, and if you win, we pick up from the same brief.
Your move
Bring us the brief your client is waiting on
Why Paint Juicy CONNECT? Because Paint Juicy connects! Use the enquiry form at the bottom of this page, mention that you're an agency, and give us the client's category, the towns that matter and your window. You'll get a straight answer on fit from Trent and James, plus a clear next step. Want a feel for the rooms first? The state calendars are below.
