Paint Juicy CONNECT, brand partnerships and event activations
Paint Juicy CONNECT Media KitThe Room, the Formats and How to Get Yours
Why Paint Juicy CONNECT? Because Paint Juicy connects!
We are the original Nostalgic Remakers
The Paint Juicy media kit is the short, straight-talking pack we send to advertisers in Queensland and New South Wales who want to know exactly what sits inside a Paint night before they spend a cent. Who books the seats, the nights that pushed past 100 guests, every CONNECT format, how a night runs, what comes back in the proof pack and how a quote gets built.
There's no download button. You ask, and the owners send it. New to brands inside a singalong? The Paint Juicy CONNECT hub sets out why brands belong in the room. This page maps the kit, and the enquiry form at the bottom is where you ask for your copy.
No. 01
What the Paint Juicy media kit covers
Six parts, in the order marketers want them, with nothing rounded up to look braver than it is.
- The room: who books, in plain words.
- The big nights: triple-figure rooms from Paint's own sales records.
- The formats: every way a brand can turn up.
- The run of a night: where brand moments sit, and where they never go.
- The proof pack: what lands on your desk when a campaign wraps.
- The quote: how pricing is built around your scope.
Tucked beside those is the short list of categories we turn away, so nobody books a meeting for a product we'd have to knock back. The reasons are laid out under brand safety and guest-first rules.
No. 02
The room: who books a Paint night
Mostly women, from their thirties into their nineties: that's who fills a Paint room, and they usually book with friends, sisters, mums and workmates. Paint has welcomed 42,000+ guests, which makes for thousands of women who have belted out a chorus, painted a canvas and carried it proudly to the car.
The kit backs that with the trust markers guests see before they book. Paint holds 4.9 stars on Google, and it's been recognised as a Best of Queensland Experience every year since 2022. The words that turn up most in reviews are "fun" and "atmosphere", and the moment guests rave about is the singalong, not the brushwork.
One woman, one number
A guest who books a night, follows Paint on social and opens the newsletter is still one woman with one handbag. So every figure in the kit stands alone, labelled for what it counts. No blended "reach" total, no income bracket we've never measured.
No. 03
Triple-figure rooms, up front
The numbers section of the kit opens with the big ones. Each figure is guests booked into a single room on a single night. Every one stopped at the venue's capacity, not at the demand.
| Room | State | The night | Guests booked |
|---|---|---|---|
| Springfield, Brisbane's west | QLD | ABBA Live, a Friday | 151 |
| Currumbin, Gold Coast | QLD | 80s and 90s singalong, a Friday | 120 |
| Sunshine Beach, Sunshine Coast | QLD | 80s and 90s singalong, a Friday | 117 |
| Cessnock, the Hunter | NSW | 70s and 80s singalong, a Friday | 110 |
| Armidale, New England | NSW | 70s and 80s singalong, a Friday | 101 |
| Yeppoon, Capricorn Coast | QLD | 80s and 90s singalong, a Saturday | 100 |
Currumbin and Sunshine Beach landed on back-to-back April Fridays, and two of the six rooms sit in New South Wales. Every seat was bought by somebody who chose that night over the couch, and that's the crowd your brand meets.
No. 04
The formats, and the job each one does
Run one alone or stack a few. Circle a couple before we talk.
No. 05
How a night runs, and where your brand fits
Paint is 100% mobile and brings the whole show to the venue, a night of painting, singing and quick-fire trivia that runs up to 3 hours. The kit walks through it beat by beat:
- Doors open. The Paint radio session plays as guests find their table, a warm moment for a welcome spot or a treat at each seat.
- The welcome. The host gets the room going and thanks any partner, briefly and in their own words.
- First layers. Brushes go in and the live singer, often Lotti, kicks off the first singalong.
- While the paint dries. Trivia and more singing fill the gaps, the natural home for a sponsored round.
- Half-time. The radio session takes over and the singer gets a breather.
- The reveal. Canvases go up, phones come out and the room cheers for itself.
- The goodbye set. The last songs play as everyone collects their canvas, a happy moment for a parting thank-you.
Brand moments are capped each night, and nothing from a partner talks over the live singing, so the singalong keeps top billing. Every paid relationship is flagged to guests, and how that works is on how Paint Juicy CONNECT works.
No. 06
The proof pack, previewed
Every campaign closes with a proof pack, and the kit shows its skeleton before you sign: nights delivered against nights booked, paid seats per night, what went out, photos shot with guest consent and the host's take on how every moment went down. Share your own redemptions and they go in too, credited to you.
Seats stay labelled as seats, never stretched into a head count. What it never promises is sales, conversions or a return on spend. Those depend on what you sell, the offer you make and what happens once she's home, so the judgement call stays yours.
No. 07
Advertising rates, and why there's no rate card
Hunting for advertising rates? The kit doesn't carry a rate card, and neither does this page.
What the kit does show is how a quote comes together. Tell us the formats, towns, nights and timing you have in mind, and the reply is a single fee in Australian dollars with an itemised list of what it buys. Payment is money, not stock. The reasoning behind that approach lives with our pricing principles on the CONNECT hub.
No. 08
How to get your copy
Scroll to the form at the foot of this page and write "media kit" in your message. That's the whole trick. Add your brand, the towns you trade in and roughly when you'd like to appear, and Trent and James will send the kit with a note on which parts look like a fit. They read every enquiry themselves.
Asking commits you to nothing. The step-by-step from brief to report lives on how Paint Juicy CONNECT works. Briefing for a client? CONNECT for agencies covers what to send our way.
No. 09
Bring these to the first call
After the kit comes a straight conversation with the owners. It moves faster with these on hand:
- Your goal in one sentence: get the product tried, open up a new region, reward regulars or bring new faces through your door.
- The towns that matter, in Queensland, New South Wales or both.
- Your timing. Artwork for the canvas has to be finished before tickets for that night are released, so earlier opens more options.
- A rough budget range, so we only suggest formats you can actually run.
- Brand guidelines, logo files and any audio or video you already own.
- How you'll count the response: a unique code, a QR to your own sign-up or bookings at your own register.
Before Paint, Trent and James worked as digital marketers for more than 14 years, so expect as many questions about your offer and measurement as about your logo.
No. 10
Media kit questions, answered
Is the Paint Juicy media kit a download?
No. There's no file to download from this page. Ask through the enquiry form at the bottom, mention "media kit", and Trent and James send it to you directly. That way the figures are current when you read them, and the reply can point you to the formats and towns that suit your brand, rather than leaving you to dig through every option alone.
Does the media kit list advertising rates?
It explains how pricing works rather than listing rates. Every CONNECT campaign is quoted as one flat fee in Australian dollars once we understand the scope: the formats, towns, nights and timing you want. The deliverables are written under that figure so you can see what it buys. Product you send for guests is welcome, but the fee itself is always paid in money.
What audience figures are in the kit?
Only verified ones. Paint has welcomed 42,000+ guests and holds 4.9 stars on Google. The kit lists the biggest rooms, up to 151 guests booked at Springfield, from Paint's own sales records. Guests are described as mostly women from their thirties into their nineties, usually booking with friends and family, and seats, followers and email sends are never blended into one reach number.
Which states does the media kit cover?
Queensland and New South Wales, because that's where CONNECT campaigns run. The big rooms in the kit span both states, from Springfield, Currumbin and Yeppoon to Cessnock and Armidale. Trading somewhere Paint hasn't been? Put the town name in your kit request and we'll tell you what it would take.
Do you share guest details with sponsors?
Never. Nobody's name, email or mobile leaves Paint. If you want to grow your own customer list, your offer does that work: a unique code, a QR card or a sign-up on your own website, where each guest decides for herself whether to opt in. The proof pack then reports any redemptions you choose to share, alongside everything we delivered on the night.
Ask for the kit
Write "media kit" and the owners will reply
Why Paint Juicy CONNECT? Because Paint Juicy connects! The form is right below. Pop "media kit" in your message with a line about your brand and the towns your customers call home, and you'll hear back from Trent and James in person. Curious where Paint is heading first? The state calendars are one tap away.
