Paint Juicy CONNECT, brand partnerships and event activations
Advertise on the Gold CoastTen Suburbs, From Helensvale to Tugun
Why Paint Juicy CONNECT? Because Paint Juicy connects!
One Saturday in Helensvale, 137 guests booked an 80s and 90s singalong. One Friday in Currumbin, 120 more booked the same two decades at the other end of the city. That's the Gold Coast when Paint rolls in: women who have cleared the calendar, rounded up the girls and come out to have a ball. If you want to advertise on the Gold Coast, these are the rooms to be inside.
Paint Juicy CONNECT is how a business earns a place inside Paint Juicy ("Paint") nights, where our mobile crew turns a venue into up to 3 hours of hosts, canvases, a live singalong and trivia. How CONNECT works everywhere, and the rules we never bend, sit on the Paint Juicy CONNECT hub.
No. 01
The Gold Coast in Paint's sales book
Two nights tell the story. Helensvale on Saturday 17/05/2025 put 137 guests in one room, the Gold Coast's biggest Paint crowd in the last two years of sales. Currumbin on Friday 10/04/2026 answered from the southern beaches with 120. Both were 80s and 90s singalongs, both had the whole room on its feet by the second chorus, and they sit at opposite ends of the M1, so a business anywhere along this coast has a big night within a short drive.
Friday has become the Gold Coast habit. Most public nights here in 2026 were Friday nights, usually at 6pm, with Saturday and Sunday sessions running right through 2025 for the weekend crowd. Zoom out and the coast is part of a bigger story: right across the CONNECT network, Paint's biggest rooms have run past 100, with Springfield's ABBA night topping the lot at 151. The hub sets out every night that went off.
Next on the Gold Coast books, the first night on the 2027 calendar is an 80s and 90s singalong in Robina on Friday 29/01/2027 at 6pm. Locals can see every upcoming night on the Gold Coast paint and sip events page.
No. 02
Ten suburbs, three different coasts
Drive the length of this city and it's obvious: it isn't one market. It's a chain of neighbourhoods, each with its own shopping centre, footy club and idea of a big night, and Paint has played them from one end of the coast to the other.
No. 03
Who you're talking to when you advertise on the Gold Coast
The 2021 Census counted 625,087 people in the City of Gold Coast, 51.5 percent of them women, with a median age of 39. Close to two in three residents were 30 or older, and the 70-plus crowd made up more than one in eight. Grown women, in other words, the very crowd that fills a Paint room.
Helensvale to Tugun
The rooms your Gold Coast brand walks into
Real moments from Paint nights. Now add your name to the loudest room on the coast.
No. 04
Why Paint Juicy CONNECT? Because Paint Juicy connects!
On the Gold Coast that line does real work. In a city full of people from somewhere else, a Paint night is often where a newcomer meets the neighbours, a nurse off a late shift finally catches up with her old school friend, and a workmate becomes a mate. Paint connects them to each other and to songs they haven't sung in decades. CONNECT gives a local business a seat at that table, as part of the fun rather than an interruption to it.
No. 05
The Gold Coast is loud. A Paint room is loud differently
Let's say the uncomfortable part out loud. Radio here is a crowded market, and a campaign costs serious money before you've sold a thing. TV feels built for the national chains. Last month's boosted post got hearts from your cousin and your accountant and not much at the till. Meanwhile a city of billboards, bus backs and shopfronts is begging for the same glance.
Now think about where your radio spot lands. She's merging onto the M1, the navigation voice is talking over your offer, someone in the back seat wants the window down, and your words are gone by the next exit. On her phone, your ad sits between a holiday photo and a recipe she'll never cook. Those channels can still earn their keep. They just don't put anything in her hands.
We contain the noise. Here, a whole room of real people shares one little world, tuned to the same night for up to 3 hours, and on this coast that room has held as many as 137. Your business can be heard between songs, seen on a screen, sitting on the table, painted on her canvas, poured into her glass, tucked into the bag she carries home and redeemed later as a free something picked to suit her. CONNECT is a fresh way to do local advertising, and Paint is pioneering it in towns right through Queensland and NSW. Owners wanting the full argument can read small business advertising with Paint Juicy CONNECT, while the hub's contain the noise section makes the bigger case.
No. 06
The five big ideas, Gold Coast edition
CONNECT hangs off five big ideas that play out in real life and online. Here's how each could suit a business on this coast. These are illustrations, not past campaigns.
No. 07
Stacking the pieces for a Gold Coast campaign
The full CONNECT menu is long, and nobody needs all of it. Match the pieces to the suburbs you serve.
A southern-end boutique might take a goodie bag offer at a Currumbin night, a prize for the sharpest trivia table and a radio tag in the goodbye set. A hospitality group could sponsor a trivia round, skill-based prize and all, on nights from Helensvale to Tugun, each with its own code. A local brewer can pour a tasting, but only with the venue's approval, under the venue's own licence and strictly at 18+ nights. A homewares store could run a demo bar, strictly opt-in, at the halfway break.
On the smallest budget, a voucher in the Gold Coast Town Pass is the easiest way in, and the sampling and goodie bag guide shows how unique codes let you count redemptions yourself. At the other end, commission a coastal canvas, hinterland ridgelines or a surf break at golden hour, with your brand painted in as a quiet detail through sponsored artwork. Want your whole category, every night, all year? Ask about a category partnership.
No. 08
Sixty years of hits, one long coastline
Paint are peak nostalgia makers, and the Gold Coast has danced through almost every decade we do. In two years here the playlist has stretched from the 60s and 70s right through to the 80s and 90s, with a three-decade mash-up, Movie Magic and Aussie Rock thrown in, and the coast's two biggest rooms both belonged to the 80s and 90s. Each theme is built so a whole room time-travels to the years it loved most. By the second chorus, nobody is checking a phone.
That's prime real estate for a brand with a past: a family business with decades in this city, a retro lolly label, a vintage boutique, a radio station built on yesterday's hits, a surf brand whose boardshorts everyone's dad owned. Picture a local bakery whose vanilla slice three generations have queued for owning the anthem at a 60s and 70s night, or a reissued 90s snack turning up in every bag at the Robina singalong. In that room it doesn't feel like an ad. It feels like part of the memory. The hub sets out why on its page for peak nostalgia makers.
No. 09
What Gold Coast business owners ask before they book
We're based in Brisbane or over the border in New South Wales. Can Paint help us break into the Gold Coast?
Yes, and it's a gentler arrival than a cold billboard. At a Paint night a newcomer brand gets introduced by a host the room already likes, tried by people who chose to be there and remembered through something they carry home. Start with one suburb near your closest store or stockist, give that night its own code, and let the redemptions tell you whether the Gold Coast is ready for more of you.
Could our name sit on every Gold Coast 80s and 90s night for a season?
It's a fair ask, because the 80s and 90s are the Gold Coast's favourite theme, and the decades behind both Helensvale's 137 and Currumbin's 120. A presented-by run across a stretch of those nights builds familiarity faster than one big splash, and it suits a brand rooted in those decades. Shutting rivals in your category out of every Paint night for a whole year is a different conversation, and that's what a category partnership is for.
Can we time our offer around Mother's Day or another gifting date?
Plan early for exactly that. A gifting date hands a florist, a day spa or a chocolatier a ready-made reason to be in the room, so tell us the date you're chasing and we'll look for a Gold Coast night in the lead-up. Then line up an offer that runs into the gifting window, so the voucher gets used when she's buying, not months later.
Robina on 29/01/2027 is the first Gold Coast night on the 2027 calendar. Is that the whole year?
Far from it. It's simply the first to be listed, and more are added as venues lock in. In 2027 Paint is pouring its energy into Queensland and NSW. Tell us which suburbs you serve and we'll shape your campaign around nights as they're scheduled.
Can we use footage from the night in our own marketing?
Raise it when we plan, and we'll agree reuse up front. Clips from the night are shot on Paint's own phones, so they look like what they are: the real thing. Any paid post on Paint's channels is labelled as a paid partnership, which keeps her trust in Paint, and in you, intact.
How do we know whether the northern or southern suburbs responded better?
Give each night its own code or QR. A voucher redeemed from the Helensvale bag shows up separately from one picked up in Currumbin, so you can see which end of the coast answered and plan your next round on evidence rather than a hunch.
Your move
Get your business into a Gold Coast Paint night
From Upper Coomera to Tugun, the Gold Coast turns up for Paint, and Robina on 29/01/2027 is already on the calendar. Why Paint Juicy CONNECT? Because Paint Juicy connects! Tell us what you sell, which suburbs your customers call home and what you'd like them to do once the canvases are dry, and we'll come back with a Gold Coast plan built on real nights.
Before you pick up the phone, peek at where Paint is off to next. Each state has its own list of nights.
