Paint Juicy CONNECT, brand partnerships and event activations
Advertise in Port Macquarie, Taree and the Mid North CoastName the town and Paint builds the night around your brand
Why Paint Juicy CONNECT? Because Paint Juicy connects!
Between the Manning and the Macleay, the best nights out start with a group chat and a catch-up that's overdue. Paint turns that catch-up into a singalong paint and sip night, and plays towns right along this coast, from Wingham and Lake Cathie to South West Rocks and Port Macquarie itself. If you've been wondering how to advertise in Port Macquarie or Taree without paying to be politely ignored, start with the rooms the women of this coast book themselves into.
Paint Juicy CONNECT is Paint's partnership arm, and it offers local businesses a place inside those singalong paint and sip nights that guests are genuinely glad to see. Here we stay on the Hastings, the Manning and the Macleay: who calls it home, how a night or a weekend run gets shaped around a partner, and how a business from Taree to Trial Bay could take part. For the bigger story, guardrails included, see our brand partnerships hub.
No. 01
The Mid North Coast in numbers, and why they suit a singalong
Mid North Coast advertising works best when you know exactly who'll hear it. Every figure below names its source, so you can check our homework.
Visitors add another layer. Destination NSW counted 13.5 million visitors to its North Coast NSW region, which takes in Port Macquarie, in the year ending March 2026. Plenty of them are someone's cousin, old school friend or in-law, and the women in a Paint room are the ones doing the hosting.
No. 02
Pick your patch of coast and Paint plans the night around it
Paint doesn't make a partner wait for a calendar. Pick the spot where your customers live, whether that's Port Macquarie, Taree or Wingham in the Manning, Lake Cathie, South West Rocks or Kempsey, and Paint builds a night there with your business written into it from the first brief. Want more reach? We'll line up a weekend run, one town after another up the highway.
Every option is open from day one
Since you're in before the night is even built, nothing on the menu is spoken for. Presented-by naming puts your business on the event listing and into the host's welcome. A sponsored canvas means guests paint a scene you helped choose and carry it home. Both get locked in first, because tickets are only released once the canvas design is finished. Around those two big pieces sit the rest: airtime in the Paint radio session, your offer in the Town Pass booklet under a code that only works for that night, a handy gift tucked into each goodie bag, a trivia round carrying your name, an opt-in demo bar wherever the venue okays it, a screen moment in rooms with screens, and a street crew out talking to shoppers the day before.
Why the Manning deserves its own night
A Taree shop, clinic or café doesn't have to settle for a mention at someone else's night. Ask, and Paint can build the night in Taree itself, presented by you, with a Town Pass offer walking guests through your door the following week.
One brief, a whole stretch of highway
A weekend run is the clever bit for anyone whose customers are strung along the Pacific Highway. Imagine a supplier with stockists in Taree, Port Macquarie and Kempsey briefing us once: a Friday night in Taree, a Saturday in Port Macquarie and a Sunday afternoon in Kempsey, with a separate code each time so the three towns can be compared side by side afterwards. How a run like this comes together is set out under regional and touring campaigns.
For locals, the public line-up sits on the Port Macquarie paint and sip nights calendar, and the Manning crowd can keep an eye on Wingham paint and sip nights.
Hastings, Manning and Macleay
Three rivers, one coast, one very loud chorus
A look inside a Paint night, filmed on Paint's own phones while the chorus is in full swing.
No. 03
When a New South Wales town really turns up
Two NSW rooms set the bar for regional New South Wales. Paint's sales data for public nights between 11/10/2024 and 10/10/2026 has Cessnock, out in the Hunter, with 110 guests booked on Friday 23/01/2026 for a 70s and 80s singalong. Six weeks before that, on Friday 12/12/2025, Armidale had 101 guests booked for a 70s and 80s night of its own. Every other big room is on the big Paint nights list.
Why those two rooms matter to a Port Macquarie business
Neither town is a capital city suburb. Cessnock and Armidale are regional centres with their own main streets and their own loyalties, the same kind of place as Port Macquarie and Taree, and the decades those rooms sang are the ones this coast grew up on. Customers on both sides of the range? See how to advertise in Armidale and New England.
We'll never promise a headcount before tickets sell. What we do promise is a proof pack once the night wraps: each item delivered, the timing, the paid seat count and the evidence behind it.
No. 04
Picture your business on the Mid North Coast
These are hypotheticals, built from the kinds of businesses that line this coast, never past clients, and you can borrow bits from each using the full CONNECT menu.
No. 05
Why Paint Juicy CONNECT? Because Paint Juicy connects!
Say that line in a Mid North Coast accent and it has three rivers in it. The Hastings, the Manning and the Macleay each have their own towns, footy loyalties and favourite bakeries. A Paint weekend run can link them up, with the same songs ringing out in Taree, Port Macquarie and Kempsey before Monday comes around.
Inside each room there's another kind of connection. Picture a table at Lake Cathie: a woman who moved up from Sydney last year, a neighbour whose family has been in the Hastings for generations, and a friend from work. By the second chorus they're sharing paintbrushes and opinions. Your business can be part of that, a name she meets while she's happy, rather than another ad she's trying to skip.
This is a way of meeting customers that Paint is pioneering, town by town, through Queensland and New South Wales. You'll find the rest of the story on the CONNECT hub.
No. 06
Your ad is fighting a B-double, a footy replay and a phone
Think about where most Port Macquarie marketing lands. The radio ad reaches someone stuck behind a B-double on the Pacific Highway, half listening for the turn-off. The boosted post scrolls by in the hospital car park at the end of a long shift. The TV ad runs while the footy replay has everyone's attention. None of them is useless, but every one is fighting the rest of her life for attention.
Now picture a Paint room, where we contain the noise. There's no road, no remote and no feed in the way for up to 3 hours, just a table of friends, a canvas and a song. Doors open with the Paint radio session playing, and your voice lands between two tracks she's known by heart since high school. Your logo flashes up where a room has screens, your card waits at her place setting, and when she walks into your shop later in the month, the code she hands over tells you which night sent her. That's the difference between being heard and being remembered.
The full argument is on the hub under why Paint contains the noise. Owners weighing up their options will find the plain-English version on small business advertising.
No. 07
ABBA, the 60s and the 70s: nostalgia with a postcode
Peak nostalgia makers is Paint's job description, and the themes suit this coast down to the ground. A 60s and 70s singalong brings back the songs much of the room learnt to dance to, and an afternoon start means the last chorus lands well before the sun goes down. An ABBA night has every table taking a verse and the whole room taking the chorus, sequins optional.
The NSW State Heritage Inventory records Port Macquarie as established in 1821, and the Trial Bay Gaol near South West Rocks took its first prisoners in 1886 and has been on the State Heritage Register since 2010. A business that has looked after these streets for decades has exactly the back story a room full of nostalgia lovers warms to.
Picture a family-run shoe store, a long-standing pharmacy, a heritage bakery or a menswear shop that fitted out half the town for its formals, taking a radio spot on an ABBA night with a jingle locals still hum. If your customers are boomers, take a look at marketing to baby boomers in Australia, while the hub lays out the case for retro and heritage brands.
No. 08
Fair questions from the Hastings, the Manning and the Macleay
Our customers prefer daylight. Can the session start after lunch?
Yes. Paint runs afternoon sessions as well as evening ones, and on a coast where plenty of guests would rather be home before dark, a 1pm start goes down a treat. A long lunch crowd is a gift for a bakery, a cellar door or a nursery, since guests head home past your door with the afternoon still ahead of them. Any tasting still needs the venue's tick, and wine stays under its licence, 18+ only.
Can a Taree business get a night of its own?
Yes. Name Taree and Paint can build the night there, with your name on it as presenter if you like. If your customers are spread right across the Manning, a night in Wingham, a short drive up the river, works too. Either way, an offer redeemable at your Taree counter, printed in the Town Pass or dropped in the gift bag, gives guests a reason to visit, and that night's own code shows exactly who came because of it.
Most of our customers are retirees. Is Paint's crowd the right age for us?
Most of Paint's guests are women, and they cover every decade from the thirties up to the nineties. On this coast the 2021 Census median ages run from 45 in Taree to 58 in South West Rocks, so a business that looks after retirees is already speaking the town's language. Choose whichever theme suits your clients: a 60s and 70s afternoon or an ABBA night are natural starting points.
How far ahead should we get in touch?
As early as you can, especially if you want to present the night or put your scene on the canvas. Those two come first, because a night can't be listed until its canvas is signed off. Other pieces, such as a goodie bag item, a trivia round, a street team, a radio spot or a Town Pass page, can join the plan as it takes shape, but starting early lets you bundle more of the menu into one brief.
Do guests get told that we're a paid partner?
Always, and it helps you. Guests are told about every paid relationship, so you read as a business backing a great night, never a sneaky plug. Guest details are never shared with partners. To build your own list, guests opt in through your own offer, with a QR scan or your unique code, so every contact is willing and genuinely yours.
How will we know whether it worked for our business?
After the night, Paint hands over a proof pack listing each thing delivered, the timing, the number of paid seats and the evidence. On your side, the code unique to that night counts redemptions at your counter or online. We don't dress up guesses as results or promise sales. You get a clear record of what happened, so you can decide what comes next.
Let's talk
Put your business in the room from Taree to Port Macquarie
Send us a line on what you sell, the towns your customers shop in, and the one action you're hoping for the week after the last chorus. Whether it's one Town Pass page in Lake Cathie, a night in Taree with your name on it or a whole weekend from the Manning to the Macleay, we'll send back a plan built around your business. If you're on the Coffs Coast as well, our page on how to advertise in Coffs Harbour covers the next stretch north. Why Paint Juicy CONNECT? Because Paint Juicy connects!
Curious where the singalong is heading? Pick your state and browse the public calendar.
