Paint Juicy CONNECT, brand partnerships and event activations
Advertise in the Northern RiversBallina, Lismore and Grafton, all on the same song sheet
Why Paint Juicy CONNECT? Because Paint Juicy connects!
Ballina has the Big Prawn. Grafton has a whole city that goes purple when the jacarandas flower. Lismore has the base hospital and a Southern Cross University campus. Anyone trying to advertise in the Northern Rivers hits the same puzzle: three proud towns, three main streets, and customers who rarely sit still long enough to hear you out. Paint has a fix for that last part, and it arrives with a chorus.
Paint Juicy CONNECT, the partnership arm of Paint Juicy ("Paint"), brings local businesses into its singalong paint and sip nights as a welcome part of the fun. This page sticks to Ballina, Lismore and Grafton: how Paint shapes a river-country night around a partner, who lives here, and how a local business could turn up in the room. The bigger picture, including the rules Paint keeps no matter who's paying, fills the Paint Juicy CONNECT hub for anyone who wants the lot.
No. 01
Ballina to Evans Head: point at the map and Paint brings the night
Paint doesn't wait for river country to come to it. The whole show is mobile, so a partner can point at Ballina, Lismore, Grafton, Yamba, Maclean or Evans Head and Paint will build a public singalong paint and sip night there, shaped around the business that asked for it. The hosts, the canvases and the chorus all travel. Your customers only have to turn up in their own town.
That order of events is the whole advantage. When a partner arrives first, the night has no listing, no artwork and no name yet, so nothing on the menu has been claimed by anyone else. Paint only opens ticket sales once a night's artwork is finished, which means the biggest decisions get made with you, not around you.
The full kit, before a single ticket is sold
Put your name on the night itself, so the listing, the tickets and the host's welcome all say it's presented by you. Sponsor the canvas, a river-country scene that guests paint, carry home and hang in the hallway. Book radio-quality spots in Paint's pre-recorded music session. Take a page in the Town Pass, with a code that belongs to that night alone. Then put a street crew on the footpath the day before, handing adults a sample and a reason to talk about you over dinner. Every piece is agreed with you before a guest hears a word of it.
Every river town is in play
A Lismore business can ask for a Lismore night with a Lismore view on the canvas. A Yamba café, a Maclean butcher or an Evans Head surf shop can each be the reason Paint comes to town, or a handful of neighbours can share one night and divide the menu between them.
Locals browse the Ballina paint and sip nights, Lismore paint and sip nights and Grafton paint and sip nights pages, which update as each new night becomes ready to book.
No. 02
The people behind the postcodes: Ballina, Lismore and the Clarence Valley in numbers
Before you spend a cent on Ballina advertising or Grafton advertising, get to know the people who'll hear it. Every figure below comes from the source: the ABS 2021 Census, the ABS Regional Population release for 2024-25 (published 31/03/2026), the councils' own economic profiles, and NSW Government regional strategies.
From the Prawn to the purple
Hear a river town sing before your brand joins in
A quick look inside a Paint night, the kind of room your business could help build in river country.
No. 03
Why a radio ad on the Bruxner gets half a listen
Picture where your advertising actually meets a Lismore local. The radio spot plays while she drives between towns, half-listening, watching for roos and wondering what's for dinner. The boosted post slides past in the chemist queue, squeezed in after a school friend's renovation photos and a footy score. The letterbox flyer lands on top of the recycling, where it stays.
None of that is anyone's fault. Life is loud, and your message is up against the traffic, the kettle and the group chat.
A room where nothing else is competing
A Paint night flips that script. She chose to be there, booked with her sister, her best mate from school and two women from work, and gave the night up to 3 hours. Her phone is in her bag because her hands are full of brushes. No remote, no feed, no second screen: just a host, a canvas, a singalong and a room of locals all looking the same way.
That is what Paint means by containing the noise, and the thinking behind it is laid out under how Paint keeps the noise out on the hub. Show up inside that room, as a voice between songs, a taste at a side table or a page in her booklet, and you're right where her attention already is, which most advertising can only hope for.
No. 04
Over the border and over the range: rooms the Northern Rivers can borrow from
The Northern Rivers sits between two stretches of Paint's map that have filled some of its biggest rooms. Paint's ticket sales for public nights in the two years to 10/10/2026 tell the story.
Just over the border on the Gold Coast
Helensvale booked 137 guests into an 80s and 90s night on Saturday 17/05/2025. Currumbin, just up the road from Tweed Heads, followed with 120 for the same decades on Friday 10/04/2026. A Grafton or Ballina partner can request that era too and bring those choruses south. Businesses that cover both sides of the border can look at advertising on the Gold Coast alongside this page.
Across New South Wales
Further south, the 70s and 80s have done the heavy lifting. Hunter town Cessnock had 110 guests booked when that era took over on Friday 23/01/2026, and up on the tablelands Armidale booked 101 for the same decades on Friday 12/12/2025. Every big room is listed in Paint's full run of big nights, and a business that also trades south of Grafton can compare notes on advertising in Coffs Harbour.
Whichever town hosts your night, you get the full show: the same singalong, the same Paint radio session and the same trivia while the paint dries. A Northern Rivers sponsor buys into the format that filled those rooms.
No. 05
Big Prawn energy: why heritage names belong on a Northern Rivers night
Paint calls itself a nostalgia maker and means it. Every theme carries a crowd back to its favourite years, and a partner gets a real say in which ones. A 70s and 80s night lives in the era of flared jeans, mixtapes and the family station wagon. An 80s and 90s night lives in big hair, bigger choruses and the first CD she ever bought.
That's prime territory for any business with a past. Ballina has the Big Prawn standing guard, and plenty of locals have a photo with it tucked away somewhere. Grafton has its jacarandas and a Jacaranda Festival that's firmly fixed on the town calendar. Businesses that have been part of those memories, the family bakery, the jeweller who sized her wedding ring, the hardware store her dad lived in on Saturdays, belong in a room full of people remembering the good years.
Put your first logo in front of an 80s and 90s crowd and it reads as home, not old hat, while a radio spot that opens on the jingle she grew up humming in the back seat slips straight into the soundtrack. Women who grew up on those decades fill these rooms, and marketing to Gen X women, over on the CONNECT blog, explains why that era hits so hard. The bigger case lives on the hub, filed under peak nostalgia makers.
No. 06
Picture it: five river-country businesses, five ways into the room
These are made-up examples built on real business categories, there to spark ideas, not past clients. Pick and blend from the full CONNECT menu and the plan gets built around you.
No. 07
Why Paint Juicy CONNECT? Because Paint Juicy connects!
Across river country, that line earns its keep. Ballina looks to the coast, Lismore to the hills, and Grafton to its own river and calendar. A business trading across all three usually talks to each one separately, on a different station, with a different budget.
A Paint night pulls a slice of each town into one room for up to 3 hours, with friends, sisters, mums and workmates sharing a table and a chorus. CONNECT weaves your business into that night as one more familiar thread, sitting beside the good feelings rather than standing in front of them. For every option, rule and town, the Paint Juicy CONNECT hub is your next stop.
No. 08
Northern Rivers questions, answered straight
Can a Lismore business ask Paint for a night in Lismore itself?
Yes, and it's one of the simplest requests on this page. Tell us who your customers are, which decades they'd sing loudest and how you'd like guests to find you after the night, and Paint shapes a Lismore night around those answers. You can present the night, sponsor its canvas, voice a spot in the radio session and fill a Town Pass page, all settled before tickets are released. Other Lismore businesses can join with pages and codes of their own.
Our customers live everywhere from Yamba to Lennox Head. Can one plan cover the region?
It can. A regional plan links several nights under one brief, so one radio spot, offer or Town Pass page can run at nights in Ballina, Lismore and Grafton. A unique code per night shows you which town responded, rather than leaving you to guess from one total. If your business also reaches the Gold Coast or Coffs Harbour, those nights can join the same plan.
We grow macadamias. Can guests taste our produce on the night?
That's exactly what an opt-in tasting table is for. You set up at the side of the room, guests come to you when they feel like it, and nobody is chased around the tables. Each tasting needs the venue's approval first, and anything alcoholic is poured on the venue's licence for guests 18 and over only. Pair the table with a Town Pass offer for your farm gate or online store so the taste turns into a visit.
Could a Grafton night have a jacaranda canvas?
It could, if a Grafton business sponsors it. A sponsored canvas is a scene guests paint and take home, so it has to work as wall art first, with your brand a quiet detail rather than a billboard. Because nights are only released for booking once the artwork is ready, the canvas is settled before the date is listed, so the earlier you ask, the more say you have in it. Start with sponsored artwork.
Does it matter what time of year our night runs?
That's your call, which is the beauty of a night built around a partner. A retailer might want guests walking out with weeks of gift shopping ahead of them before Christmas or Mother's Day. A Grafton business might want its night close to the Jacaranda Festival, when the town is already in the mood to celebrate. A tourism operator might prefer a quieter stretch, when locals have the cafés and beaches back to themselves. Tell us the window that matters and Paint plans around it.
Once a Ballina or Grafton night wraps, what lands in our inbox?
You get a proof pack: what ran, when it ran, the number of paid seats in the room, and photos or recordings to show it. Your unique codes tell you who came through your door afterwards. You never get a guest list, because Paint never shares guest data. Anyone keen to hear more signs up through your own offer, and every paid partnership is disclosed to the room.
Get in touch
Ballina, Lismore or Grafton: pick your stretch of river and let's build it
Tell us which town your customers call home, what you sell and what success looks like for you once the last chorus fades. Send a line on your business and a rough budget, and we'll reply with a sketch of a night in the town you pick, whether that's Ballina, Lismore, Grafton or somewhere downriver like Yamba, with your business written in from the first line. Why Paint Juicy CONNECT? Because Paint Juicy connects!
Before you write, take a wander through Paint's touring map, one calendar per state.
