Paint Juicy CONNECT, brand partnerships and event activations
How Paint Juicy CONNECT WorksFrom First Brief to the Proof Pack
Why Paint Juicy CONNECT? Because Paint Juicy connects!
We are the original Nostalgic Remakers
Here's how Paint Juicy CONNECT works, start to finish. You send a brief, we check the fit and the calendar, you sign a plain-English proposal, we build every brand moment with you, the night happens, and a proof pack lands afterwards. Six stages, nothing hidden.
This page walks the brand activation process slowly. For what CONNECT is and why the rooms work, the Paint Juicy CONNECT hub has the big picture. This is the nuts and bolts.
No. 01
Six stages, one straight line
One voucher card at a Gold Coast night or a run of presented nights into New England: the size changes, the order never does.
- The brief: your goal, towns and timing.
- The fit and the calendar: category, venues and which nights are still open.
- The proposal and signature: nights, deliverables and one fee, in writing.
- The build: you send the ingredients, we make the moments, you approve each one.
- The night: hosts run it, guests are told who's paying, nothing is compulsory.
- The proof pack: what we delivered, counted honestly, then a debrief.
No. 02
Stage one: a brief we can actually answer
You don't need a format picked or a deck designed. Rough answers to five questions will do:
- The goal: trial, a regional launch, more feet through your door or a customer thank-you.
- The towns: where your customers live in Queensland or New South Wales.
- The window: the months that matter to you.
- The product or offer: what guests could touch, taste, take home or redeem.
- The approver: the one person who says yes to artwork and wording.
Want the room and formats first? The CONNECT media kit covers them. Briefing for a client? See CONNECT for agencies.
No. 03
Stage two: the fit check, and why the calendar sets the pace
Before anything is promised, Trent and James ask three questions. Does your product suit a relaxed night out with friends? Will the venues welcome it? Which nights are still open to your format? The first is settled by what we say no to, the categories and rules we publish for every brand. The other two come down to timing.
Why some formats must beat the on-sale date
A Paint event isn't published for sale until the picture guests will paint is finished and fixed, because guests see the picture when they book, and it has to be the one they'll paint. So a sponsored artwork night is agreed, designed and approved before that event is listed. A presented-by credit is the same: your name sits in the listing from the first ticket, and swapping it after people have booked wouldn't be fair to them.
Samples, goodie bag inclusions, a sponsored trivia round or a radio session spot can usually join a night that's already selling, if your materials and the venue's sign-off arrive in time. Tastings always need the venue's approval under its own licence, strictly 18+.
The big nights go first
Brands ask about the triple-figure rooms: 151 guests at Springfield, 120 at Currumbin, 117 at Sunshine Beach, 110 at Cessnock. Want a shot at nights like those? The ones with the most formats still open are months away, so brief early. Town not on the calendar? Tell us and we'll look at planning a night there.
No. 04
Stage three: the proposal, the paperwork and the payment
Your proposal lists the nights and towns, every deliverable and quantity, what you supply and by when, the approval steps, the disclosure wording and what the proof pack will report. The fee is one figure quoted for that scope, and our pricing principles sit on the CONNECT hub.
You contract with Entertainment Juicy IP Pty Ltd, and CONNECT fees are paid in money. The fee pays for the work. Your stock is what we hand out on your behalf. Once the agreement is signed and the money is in, the build begins.
No. 05
Stage four: the build, starting with what your brand brings
We do the making. You supply the ingredients, and your proposal names which ones apply and when each is due.
No. 06
Sign-off: nothing goes near a room until you've said yes
You see every brand moment finished and approve it in writing before it's used. Depending on your formats, that means:
- The canvas design and any presented-by listing wording.
- Host lines, short and in the host's own voice, with your facts checked.
- Screen slides in rooms with the new screens, and your radio session spot heard in full.
- Voucher cards, inserts and anything printed.
- The disclosure wording guests will see and hear.
Name one approver and sign-off moves quickly. Once something is approved and the night is selling, it stays as approved, which protects you and every guest who booked on what she saw.
No. 07
Disclosure: guests always know who's paying
Every paid relationship at a CONNECT night is disclosed to guests. Guests deserve to know who helped make the night, and they'll trust a brand that says so up front.
The advertising industry's Code of Ethics puts it plainly in section 2.7: advertising has to be clearly distinguishable as such. At Paint, disclosure turns up wherever your brand does: the presented-by listing, the host's welcome and thank-you, on-screen slides in rooms with the new screens, printed cards, and a paid-partnership label on social content from the night. You approve how it reads. Whether it appears is not negotiable.
No. 08
Stage five: on the night, the hosts take it from here
The hosts run the room for up to 3 hours, the singalong stays the star, and your moments land where they suit the rhythm of painting, singing and laughing. Every brand moment is optional for guests, and nobody is pitched at. You're welcome to come along by arrangement and watch the reveal for yourself. For the in-room options, see event partnerships and in-room moments.
No. 09
Stage six: inside the proof pack, section by section
It's the document you forward upstairs or to your client, built only from what we can evidence.
The summary
One page: what the proposal promised next to what was delivered, plus anything that changed.
Night by night
Date, town, venue and theme, paid seats from our ticketing, and each deliverable with the quantity that went out.
The evidence
Pictures of your brand moments, with every guest pictured having agreed to it, usable as your proposal allows. Each radio spot and screen moment is listed against the night it ran.
What the hosts noticed
Short notes from the front of the room on how each moment landed, from the sample passed around every table to the offer guests kept asking about.
Your numbers, and the gaps
Tell us how many codes came back and we'll add them, labelled as your figures. Online placements get their own line with the platform named. And if a venue swapped or a delivery ran late, it's written down with what we did about it.
No. 10
What the proof pack will never claim
- Promised sales, conversions, engagement rates or return on spend. Those are decided at your counter and in your checkout, not in our room.
- Paid seats passed off as headcount. A regular who books two of your nights shows up as two tickets, plainly labelled.
- A single blended reach number. Seats, newsletter sends and social views each get their own line, because added together they'd count the same woman over and over.
- A guest list. Names, emails and phone numbers stay with Paint, always.
- Borrowed benchmarks. If we haven't measured it, it isn't in there.
What it does promise: your proposal, set against what actually happened. For your side of the results, our guide to measuring experiential marketing covers the numbers worth tracking.
No. 11
After the pack: the debrief, then the next brief
Every campaign closes with a conversation about what landed, what we'd change and what your numbers say. Sometimes that's more towns, sometimes a stronger offer, occasionally a different format, and we'll say so even when it means less work for us. The debrief becomes your next brief, this time with real numbers behind it.
No. 12
Questions about the process
When should we get in touch?
It depends on the format. Sponsored artwork and presented-by credits must be approved before the event goes on sale, because the canvas and listing name are fixed from the first ticket. Samples, goodie bag inserts, trivia rounds and radio spots can often join nights already selling, if your materials and the venue's sign-off arrive in time. Earlier always means more choice among the big nights.
What do we need to supply?
Usually agreed product, logo files and brand guidelines, an offer that leads guests back to you, and a certificate of currency for your own public liability if your people or product are in the room. Your proposal lists exactly which items apply and when each is due, so nothing arrives as a surprise on either side.
Why do you ask for a certificate of currency?
Every Paint night happens in someone else's venue, and your brand looks after its own people and product in the room. A current certificate shows your own public liability cover is in place, which protects your business, the venue and the guests. General information only: check with your insurer or broker.
How do guests know a brand has paid to be there?
We tell them, every time. Depending on the format, disclosure appears in the event listing, in the host's welcome or thank-you, on screen where a room has the new screens, on printed cards and as a paid-partnership label on social content. You approve the wording, but disclosure itself is never optional.
Will the proof pack tell us whether the campaign worked?
It tells you exactly what was delivered, on which nights, to how many paid seats, with evidence and host notes. Whether it worked commercially is your call, because that's settled by what you sell and what your own figures show. Share your redemptions and we'll include them, labelled as your figures. We never promise sales or a return on spend.
Your move
Send the brief, and we'll take it from there
Why Paint Juicy CONNECT? Because Paint Juicy connects! Stage one is a short note in the form below: your goal, your towns and your window. Trent and James read every enquiry and will reply with a straight answer on fit and timing. Curious where Paint is heading? Browse the calendars by state.
