Paint Juicy CONNECT, brand partnerships and event activations
Advertise on the Sunshine CoastWhere the Locals Swap the Beach for a Singalong
Why Paint Juicy CONNECT? Because Paint Juicy connects!
On Friday 17/04/2026, 117 guests booked into an 80s and 90s singalong at Sunshine Beach. That's the Coast's biggest Paint room, and it puts this stretch of sand in the same triple-figure club as Paint's biggest nights on the Gold Coast, in Brisbane's west and across regional Queensland and NSW. If you want to advertise on the Sunshine Coast to the women who live here, mostly in their thirties through to their eighties and nineties and out with their sisters, mums, workmates and oldest friends, that's the kind of room worth knowing about.
Paint Juicy CONNECT is how a Coast business earns a spot inside those nights, woven into the fun instead of cutting across it. This page covers the Coast's big night, who lives between Caloundra and Noosa, and how the pieces could fit your business. The rules we play by, the proof and the bigger picture all live on the Paint Juicy CONNECT hub.
No. 01
Three suburbs, one coastline, one very big Friday
Paint's Coast map runs from Maroochydore up the hill to Buderim and north to Sunshine Beach, and our own sales records show the Coast knows how to turn up. Locals keep tabs on what's coming up through our Sunshine Coast paint and sip events.
No. 02
Who you'd reach when you advertise on the Sunshine Coast
Here's the region around those rooms, sourced from the 2021 Census, Queensland's Government Statistician, the council's economic profile and the state tourism body.
No. 03
Matching the CONNECT menu to what the Coast does for a living
Why Paint Juicy CONNECT? Because Paint Juicy connects!
On the Coast that means linking your business to people who live ten minutes from your door, while they're already having a ball. Everything CONNECT does grows from five big ideas, some in the venue and some on her phone, while the full CONNECT menu lists each touchpoint, from a spot on air to a sample in her handbag. Below, we've matched them to the industries the Coast runs on, as scenarios rather than past clients.
Beach by day, singalong by night
What a Coast night out actually looks like
Real moments from Paint nights. Same energy, your Sunshine Coast crowd.
No. 04
Your radio ad on the Sunshine Motorway, or up to 3 hours in the room?
Let's say the quiet part out loud. Radio time on the Coast is competitive and a decent schedule isn't cheap. TV feels built for businesses ten times your size. And last month's boosted post collected likes from people who'd never set foot in your shop. Fair worries. Each of those channels can still do a job for you.
Now think about where your ad actually lands. A radio spot competes with tyre roar on the Sunshine Motorway, the map app calling the next exit and a back-seat argument about who touched whose bag. It gets music and words, nothing more. A TV ad gets the kettle break. A post gets half a second between a mate's holiday photos and a house listing in Peregian.
We contain the noise. A Paint room shuts all of that outside for up to 3 hours, with real people at real tables, 117 of them on that big Sunshine Beach Friday, there because they chose to be. Inside, she hears you on air, sees you on the screen and the table, paints you onto her canvas, tastes you in the glass at an 18+ night, carries you home in the bag, then brings a voucher for something free into your shop. Paint's touring map stretches over a big slice of both Queensland and New South Wales, and this way of meeting customers is something Paint is pioneering right across it.
For the long version, read why Paint contains the noise, and the owner-to-owner version, worries and all, is our page on small business advertising.
No. 05
From the 70s to Movie Magic: the Coast already loves a throwback
Paint are peak nostalgia makers, and on the Coast we already know which decades get the loudest response. The Coast's biggest room was an 80s and 90s singalong, and down the Bruce Highway in Springfield an ABBA Live night drew 151 bookings. All three Coast suburbs have had an 80s and 90s room and a 70s and 80s room, with movie favourites thrown in. Once the intro to a school-social favourite starts, a table of near-strangers becomes a backing choir, and any brand woven through that moment joins the memory.
That makes Sunshine Coast event sponsorship a natural fit for any business that trades on history. The surf shop that waxed her first board. The family bakery icing the same birthday cakes for decades. A radio station spinning the old hits, a throwback lolly brand, a vintage and revival fashion store. Picture one of them owning the sponsored anthem at an ABBA night, or presenting an 80s and 90s singalong in the suburb where it opened its doors. Why heritage and retro brands fit so well is laid out under peak nostalgia makers on the hub.
No. 06
What Sunshine Coast businesses ask before they sign
Maroochydore, Buderim or Sunshine Beach: which room suits us?
Start with where your customers live. Sunshine Beach gave us the Coast's biggest crowd, 117 on one Friday, which suits a business that wants scale at the Noosa end. Buderim and Maroochydore put you in front of the heart of the Coast, close to home for a business that wants its offer to land with neighbours. If you trade across the whole Coast, a code per suburb shows you which room answered.
We're builders and renovators. Would a singalong crowd care about us?
They will if you give them a reason. With construction the Coast's biggest group of registered businesses, you're up against a lot of trucks with logos. A Paint room makes you the friendly name in a happy moment rather than one more sign on a hoarding. Keep the offer light and useful. Our marketing ideas for builders and renovators list offers that suit a room like this.
We run a health clinic. What can we actually do on the night?
Plenty, as long as it adds to the fun. A sponsored trivia round, a pamper corner or a voucher for a first visit all sit well. What doesn't: consultations at the tables, health claims from the stage or anyone selling between songs. Pharmaceutical companies sit outside CONNECT entirely, but allied health, dental and wellness practices are welcome. For more on what works, see our marketing ideas for allied health and cosmetic clinics.
Could the ABBA night come back with our name on it?
We love that idea. A business can present a themed night or take over the whole thing, and ABBA has already proven itself on the network, with 151 booked for one ABBA Live night in Springfield. We can't promise a date or suburb here, but we'll plan it with you. See how brand takeovers and themed nights come together.
If the Coast night we want isn't listed yet, are we too early?
You're right on time. Tickets for a Paint night are released only after its canvas design is finished, so sponsor talks happen well before any listing exists. Talking to us before a Coast listing goes up gives you the most say in the theme, the canvas and your moments in the room.
Can one offer cover the whole Coast, from Caloundra to Noosa?
Yes. The offer stays the same on every night while each suburb carries its own code, so a Caloundra shop and a Noosa shop each see which crowd walked in.
Your move
Put your Coast business in the next big chorus
One Friday at Sunshine Beach, 117 voices on the 80s and 90s, and Maroochydore's soft spot for a Sunday afternoon. The Coast turns up, and your business could be part of the night it remembers. Why Paint Juicy CONNECT? Because Paint Juicy connects! Tell us where you trade on the Coast, who walks through your door and what you'd love them to do next, and we'll come back with an honest plan.
Curious where else the brushes are headed? Pick a state.
