Queensland and New South Wales · 42,000+ guests · 4.9 stars on Google
Why Paint Juicy CONNECT? Because Paint Juicy connects!✦Sponsored artwork✦Sampling and goodie bags✦Presented by nights✦Radio spots✦Takeovers✦Regional tours✦Street teams✦Newsletters and social✦Category partners✦Why Paint Juicy CONNECT? Because Paint Juicy connects!✦Sponsored artwork✦Sampling and goodie bags✦Presented by nights✦Radio spots✦Takeovers✦Regional tours✦Street teams✦Newsletters and social✦Category partners✦
Plenty of sponsorship buys you a corner of somebody else's party. A brand takeover event with Paint buys you the party itself: the theme, the room, the guest list if you want one, and three hours of painting, singing and helpless laughter with your name on the invitation.
This page is for brands that want more than a mention. Buy out a whole night, gift seats to the customers and staff you want to thank, build a theme around your story, or host your clients somewhere they'll actually want to be. If you've arrived here first, the Paint Juicy CONNECT hub explains why a Paint room works at all. This page is about owning one.
No. 01
Six ways to own a Paint night
Here's the whole menu on one screen. Every option runs inside a genuine Paint night, hosted by our team, with the singalong, the trivia and the canvas all intact. You bring the reason for the night. We bring the night.
Buy the whole night: one date, one room, your brand at the heart of it from the listing to the last chorus.
Gift seats: your brand buys seats at the standard ticket price and hands them to customers or staff as a thank-you.
Co-create a themed night: we build a theme from your brand's story, from the name and playlist to the trivia and the look of the room.
Host your clients: client appreciation and corporate hospitality that swaps the long lunch for a night people retell.
Meet the hens: a natural room for bridal, beauty, hospitality and stays brands.
Go adults only: for the right adult retail partner, a clearly named, clearly disclosed, strictly 18+ night of cheeky fun.
You can stack them. A themed night can be filled with gifted seats, and a client night can run under your own theme. The rest of this page walks through each option and where the edges sit.
No. 02
What a brand takeover event actually buys you
A takeover is the biggest single commitment in CONNECT and the easiest to explain. For one night, the night is about you. Not a banner in the corner, not a sample on the way out, but the reason everybody turned up.
Public, private, or somewhere in between
There are three shapes, and each suits a different goal.
A public takeover goes on sale to everyone, under your theme and with your brand named on the listing. It suits brands that want to meet new people, because the room fills with guests who chose the night for the fun of it and meet your brand as the host of that fun. Public rooms average more than 50 guests and the biggest nights clear 100, so you're planning around a real room rather than an imaginary crowd.
A private takeover never goes on public sale. You fill every seat yourself: customers, clients, staff, members, your VIP list. It suits brands that already know exactly who they want in the room.
The in-between option is a block of gifted seats inside a public night. Your people sit alongside Paint's regulars and get the buzz of a full room without you having to fill every chair. More on that below.
What carries your name
Agreed with you before anything goes on sale, these can all carry your brand:
the name of the night and the way the listing describes it
the theme, from the decade of music to the dress-up suggestion
the canvas guests paint, if you've also commissioned sponsored artwork for the night
a short welcome from you or someone senior on your team
the take-home moment, whether that's a gift, a later offer or a keepsake
the photos, where guests have agreed to be photographed
Individual moments, like a sponsored anthem or a photo wall, are explained on the event partnerships page. A takeover can include any of them. It doesn't have to.
What stays in our hands
Here's the bit that protects your investment. Our hosts run the night. The singalong happens. Trivia fills the gaps while paint dries. Every guest still goes home with a canvas she's proud of. We don't hand the microphone to a sales pitch, and we don't turn the room into a showroom.
That isn't us being precious. People remember the night because it was a cracker, and they remember your brand because it gave them that night. The moment it feels like a product launch wearing a party hat, both memories go flat. So you get the credit, the theme, the welcome and the warmth. We keep the timing, the energy and the hosting.
Putting your name on a night we've already planned is a different thing, called presenting, and the event partnerships page covers it. A takeover means the night was planned around you, for your purpose, often for your people.
Who a full takeover suits
brands with a story worth turning into a theme, like a long-standing local business marking a milestone
brands arriving in a town that would rather make an entrance than drop a brochure
businesses with a defined list of people to thank, such as clients, members or loyal customers
brands planning a bigger annual relationship that want one hero night inside it, which the category partnership page covers in its year-round form
If you only want to dip a toe in, a takeover is more than you need, and we'll tell you so. If you want to own the memory, keep reading.
No. 03
Gifted seats: brand-bought tickets for your customers and staff
This is the quietest option on the page and, for plenty of businesses, the smartest.
The mechanic is simple. Your brand buys seats to a Paint night at the standard ticket price. You give those seats to people you want to thank, reward or impress. They turn up, they have the night, they take home a canvas, and the first thing they tell their friends is who gave them the ticket.
Full price, on purpose
A brand-bought seat is a standard seat at the standard price. No bulk rate, no cut-price corporate ticket. Your guest gets the same easel, host, paint and playlist as the woman beside her who booked on her lunch break.
That's a feature, not a hurdle. A gift pulled from a bargain bin feels like a freebie. The real thing, at its real value, feels like a gift, and it keeps every night fair for every guest in it. Whatever wraps around the seats, like a theme or a gift waiting at the easel, is costed per campaign, and pricing across CONNECT is set out on the hub.
Gifting seats to customers
A ticket to a Paint night is the kind of thank-you people don't expect and don't forget. Some ways a brand could use it:
Loyalty thank-yous. Picture a regional homewares store sending its most loyal customers an invitation with a handwritten note: "You've been good to us. Here's a night off."
Milestone moments. Imagine a local building society gifting seats to members who've just paid off their home, so they can celebrate with friends and paint something for the walls they now own outright.
Launch invitations. A new day spa could gift seats to its first wave of bookings, then seat them all at the same night so they meet each other and compare notes on the spa they've just discovered.
The common thread is that the recipient already knows you. Gifted seats don't introduce your brand to strangers. They deepen a relationship you've already started, in a way that's genuinely about her rather than about you. The ticket is the same one anyone could buy. The note that came with it, saying why her and why now, is what she'll remember every time she walks past the canvas.
Gifting seats to staff
Instead of a voucher that vanishes into a wallet, your team gets a night out together that isn't a networking event in disguise. Patterns that work well:
a retail group rewarding the store that hit its target, with the whole team booked onto the same night
a hospitality business sending its front-of-house crew out to be the guests for once
a medical or allied health practice thanking its reception and admin team, the people who rarely get the credit
a franchise network bringing staff from several sites together for one night in one town, so faces finally match names from the group chat
If you just want a team night out with no brand angle, that's a standard Paint private booking. CONNECT comes in when a brand story, hospitality goal or gifting campaign wraps around the seats.
Mixed rooms versus full rooms
You can place gifted seats into a public night or fill a private night entirely.
A mixed room suits a list that's too short to fill a whole night, or brands that like their guests meeting new people. Your guests feel the energy of a packed room without you having to provide the pack.
A full room suits brands that want the night to feel exclusive. Every guest is someone you chose, and the night can carry your theme from start to finish.
Either way, you know exactly who your seats went to, because you chose them. We never pass on details of anyone else in the room, and the hub sets out that principle in full.
Now picture it as yours
Your theme, this energy
Real Paint nights. Swap in your story, your playlist and your name on the listing.
No. 04
Co-created themed nights built around your brand's story
This is where takeovers get fun. A co-created themed night starts with one question: what's the story behind your brand, and what would it look like as a party?
Paint's themes already run on feeling. Guests come for 80s and 90s anthems, ABBA nights, Aussie rock and movie magic. Nostalgia is the hook, the singalong is the moment and the canvas is the trophy. A co-created night borrows all of that machinery and points it at your story.
How co-creation works
It's a conversation first, then a build.
The story chat. We ask the questions a good party planner would. When did your brand start? What do your customers love about you? What feeling should people leave with? Is there a decade, a place or a moment that belongs to you?
The theme sketch. We come back with a concept: a working name, the musical era or mood, the look of the room, what guests might wear, and where your brand shows up.
The building blocks. A playlist that suits the story, your brand on air in the Paint radio session breaks, trivia with a nod to your history, a welcome script, dress-up suggestions for the listing, and optional artwork, which follows the sponsored artwork process and its own timing.
Your sign-off. You see the listing copy and the shape of the night before anything goes on sale. Nothing about your brand goes public without your approval.
The night. Our hosts run it. You enjoy it.
You don't need to arrive with a theme. Most brands don't. Arrive with a story, and we'll find the party inside it.
Example concepts
None of these are real partners. They're sketches to show how a brand story turns into a night.
A boutique winery's harvest night. Picture a family-run winery celebrating vintage. The theme becomes "Harvest Moon": a sunset-hued room, a soundtrack of golden-era love songs, a trivia round about the region, and a canvas of vines at dusk with the winery's name tucked onto a barrel. Because wine is part of the story, the night is strictly 18+, and the event partnerships page holds the full rules on alcohol.
A skincare label's golden hour. Imagine an Australian skincare brand built around sun-kissed coastal living. "Golden Hour" becomes the theme: summer anthems, beach-house styling and a coastline at sunset on the canvas. The story is the feeling of a long summer evening, not the ingredient list.
A boutique hotel group's road trip. Say a small group of coastal hotels wants to be top of mind for weekends away. The night becomes a 70s and 80s road trip singalong, with trivia about great Australian drives, a winding coast road on the canvas and a weekend-away offer to explore later.
A heritage bakery's birthday. Picture a regional bakery that's been feeding the town for generations. The theme leans into the decade it opened: the music of that era, an old-school dress-up, trivia about the town, and the bakery's famous treat on every table. It's a birthday party for a business, thrown for the people who kept it going.
Notice what these share. The brand is the reason for the theme, but the night is about the guests. Nobody is sold a product while they paint.
Anniversaries and milestones
Anniversaries fit Paint's nostalgia engine beautifully. If your business has been around for a few decades, the music of the year you opened is a ready-made theme, the trivia writes itself, and your longest-standing customers become your gifted guests. Milestones aren't only birthdays, either: a shop opening, a new location, a rebrand, the first harvest. If it's worth celebrating, it's worth a theme.
Where a themed night draws the line
Co-creation has limits, and they protect you as much as the guests:
It won't be a product demo. The theme carries your story, colours and name, never a sales presentation.
It won't make claims we can't stand behind. Health benefits and promised results stay out of the night. Feelings, stories and history are fair game.
It won't break the guest-first rule. If an idea would leave guests feeling marketed to rather than entertained, we'll come back with a better one.
It won't involve the categories CONNECT doesn't work with, which are listed on the hub. Unsure? Ask early.
Inside those edges, there's plenty of room to play.
No. 05
Client appreciation event ideas that beat the long lunch
Every business says it values its clients. Fewer throw those clients a night worth showing up for.
Why the usual thank-you fades
The standard client appreciation playbook is a long lunch, a drinks function, a golf day or a hamper. They're fine. They're also familiar, and familiar doesn't stick. The long lunch is forgotten by Tuesday. The golf day suits the clients who play golf and quietly leaves out everyone else. The hamper gets eaten by the office.
A Paint night lands differently. Your clients do something together for three hours, with a host keeping the energy up and a singalong that coaxes even the quietest person into the chorus. Nobody has to make small talk for long, because there's always a brush in hand and another song coming. At the end, every guest walks out holding a canvas they made at your event, and it goes on a wall where visitors ask about it.
That's the real job of client appreciation: being remembered kindly. It's hard to beat a thank-you that hangs in someone's hallway.
Client appreciation event ideas by business type
These are example scenarios, not past clients.
Real estate agencies thanking recent vendors and buyers, especially in towns where word of mouth decides the next listing.
Financial planners, accountants and mortgage brokers inviting clients and a friend each to a night that has nothing to do with spreadsheets.
Salons, clinics and studios throwing a regulars' night for the people who've booked in every few weeks for years.
Builders and design firms inviting recent homeowners back to celebrate the finished build, with a canvas destined for the new walls.
Suppliers and wholesalers thanking the shops that stock them, bringing owners and staff from different stores into one room.
How the night runs when you're the host
Hosting clients at a Paint night asks very little of you:
Your guests arrive to a room that's ready for them, names on the guest list and a seat waiting.
You, or someone senior, give a short welcome. Thank them, say why you're all here, and let the night begin.
Our host takes it from there. Painting, singing, trivia, laughter.
Your team paints too. Your people sit beside your clients as guests, not as staff working the room. The best client conversations happen sideways, over a shared struggle with a tricky sky.
At the end, everyone holds up their canvas, the photos happen, and your guests head home with something to remember you by.
There's no pitch, no brochure on the seat and no form at the door. You already know your clients. The night does the relationship work.
Corporate hospitality in Brisbane, the Gold Coast and beyond
A corporate hospitality event in Brisbane or on the Gold Coast competes with a lot of very nice restaurants. A Paint night wins on memory rather than menu.
It works just as well for clients out in country towns, where polished hospitality options are thinner on the ground and a well-run night out is genuinely welcome. If your clients live in several towns, a run of hospitality nights is possible, and the regional and touring campaigns page explains how multi-town plans come together.
Plus-ones change everything
Your list, your call. Clients alone, clients with a plus-one, clients and staff together, or a blend of clients and prospects. Inviting each client with a friend tends to transform the night. People relax when they've brought someone, and the friend becomes a fan of your business without you saying a word about it. Prospects, meanwhile, hear about you from the happy clients painting beside them, which beats any pitch you could give.
No. 06
Hens, bridal showers and big groups: the room for bridal, beauty, hospitality and stays brands
Hens parties are one of the most common reasons people book a private Paint night, alongside birthdays, work celebrations and bridal showers. These rooms are full of people who've come together on purpose, to celebrate someone they love.
For four kinds of brand in particular, that occasion is close to perfect.
Why the occasion matters
A hens party isn't a random crowd out on a Saturday. It's a bride-to-be surrounded by her favourite people: sisters, mums, aunties, bridesmaids, school friends, workmates. They're in the room because a wedding is coming. That's not a claim about what anyone will buy. It's simply what the night is, and for a bridal or beauty brand it's a context a billboard can't match. Bridal showers and big birthdays carry the same generous, sentimental mood, and a brand that adds something lovely to it gets remembered as part of it.
Bridal brands
Boutiques, jewellers, stationers, celebrants, florists, cake makers and photographers all live in the world a hens night belongs to. They could join in with:
a gift for the bride-to-be, presented by the host at just the right moment
a small keepsake for every guest, plus a later offer the bride and bridesmaids can explore after the night
a co-branded hens theme on public nights that hens groups can book into
Beauty brands
Beauty and hens nights go together like glitter and regret. A beauty brand could:
run a glam touch-up station before the reveal photos, with the detail on the event partnerships page
add a take-home mini to every hens goodie bag, which the product sampling page explains properly
gift the bride a pamper treat for the week before the wedding
Hospitality brands
Restaurants, cafés, bars and brunch spots can partner on the night around the night. Picture a "paint, then feast" hens bundle, where a local restaurant hosts the group for dinner afterwards. Any food or drink element runs through the venue's own arrangements and approval, and drinks follow the rules on the event partnerships page.
Stays brands
Hens weekends need somewhere to sleep. Holiday homes, boutique hotels, glamping sites and short-stay managers are natural partners. Picture a coastal holiday rental company presenting a "stay and paint" hens weekend, where a group books the house and the Paint night together and finds a welcome gift waiting on arrival. The brand becomes part of the whole weekend's story, not a line on a receipt.
The golden rule for private parties
Here's a boundary we hold firmly. A private hens party or bridal shower belongs to the person who booked it. No brand gets to turn someone's celebration into a marketing opportunity without her say-so.
So brand involvement in a private celebration is always opt-in for the organiser, offered as a gift, and clearly labelled as coming from the brand. If an organiser would rather keep the night brand-free, it stays brand-free. On public hens-friendly nights, the brand's role is shown on the listing, so groups know before they book.
That doesn't shrink the opportunity. A gift that arrives with a smile and "this is from our friends at..." feels generous. A pitch at someone's hens feels like a gatecrasher.
No. 07
Adult partner nights, strictly 18+
For the right adult retail partner, Paint can host a night that's a little cheekier than usual. Think of it as the after-dark cousin of a hens night: playful, giggly and very much for grown-ups.
Here's how it works, and the lines it never crosses:
It has its own name. An adult partner night runs under its own clearly named theme, something in the spirit of "After Dark" or "Saucy Saturday". It's never folded quietly into a standard nostalgia night.
Everyone knows before they buy. The listing says plainly what kind of night it is, who the partner is, and that it's strictly 18+, which is applied at the door. Nobody books an ABBA singalong and finds a surprise.
Venue approval, every time. The venue has to be comfortable with the night before it goes on sale. No approval, no night.
Covered attire. Where the night includes male waiters, they wear covered attire at licensed venues.
Suggestive, never explicit. The fun comes from cheeky games, giggle-worthy prizes from the partner and a healthy dose of innuendo. Nothing graphic, and nothing that would make a guest uncomfortable.
The partner supplies the gifts and the games, the host keeps the energy on the right side of saucy, and guests leave with a canvas, a laugh and a story they'll only tell their closest friends. It's a small, carefully run format, and we keep it that way.
No. 08
Planning your brand takeover event: what we need from you
Every takeover is built from scratch, but the ingredients never change. Answer these and we can sketch your night quickly.
The goal. Meet new people, thank people you already know, or reward your own team? The answer shapes everything else: public or private, gifted or open sale, which town, what size of room.
The people. Describe them plainly. "Our top clients and a friend each." "Our retail staff from three stores." "Women in the region we'd love to meet." If there's a list, roughly how long is it?
The place. Our 2027 calendar is focused on Queensland and New South Wales, and the right town is usually wherever your people already live.
The story. A launch, an anniversary, a season, a thank-you. Not sure? Tell us about your brand and we'll find the angle together.
The timing. Earlier is always better. A themed night needs time to build, a public listing needs time to fill, and artwork has its own lead time.
The extras. An in-room moment, a take-home gift, photos for your own channels. List anything you're imagining, even half-formed, and we'll tell you what fits.
We come back with a clear proposal: the format, date options, what carries your brand, what you're responsible for and what we'll report afterwards.
No. 09
Matching your goal to a takeover format
Still weighing it up? Start here.
If your goal is to...
Start with
Why it fits
Meet people who don't know you yet
A public takeover or co-created themed night
The room fills with guests who meet your brand as the reason for a great night
Thank customers who already love you
Gifted seats in a mixed room
Full-value seats, little effort, and a buzzing public room
Make a VIP list feel special
A private takeover
Every seat is yours and the theme can carry your story end to end
Reward your own team
Gifted staff seats or a private night
A night out together that doesn't feel like work
Strengthen client relationships
A client appreciation night
Three hours side by side, and a canvas that hangs in their home
Add something lovely to hens and bridal celebrations
Hens gifts, bundles or a hens-friendly theme
The occasion already suits bridal, beauty, hospitality and stays brands
Run something cheeky with an adult retailer
An adult partner night
A named, disclosed, strictly 18+ format with venue approval
Not on the list? Tell us the goal anyway. Some of the best nights start with "this might be a weird one, but..."
No. 10
Questions brands ask about takeovers and themed nights
Can we take over a night that's already on sale?
Usually not, and that's to protect the guests who've already booked. They bought a ticket to a particular night, and renaming or re-theming it after the fact isn't fair to them. What we can do is find an upcoming date that hasn't gone on sale yet and build your takeover from the ground up. If your timing is tight, gifting a block of seats into a night that's already listed can be a good stand-in while the full takeover is planned for later.
Are gifted seats cheaper than a normal ticket?
No. Brand-bought seats are sold at the standard ticket price, the same as every other guest pays. That's what makes them a proper gift rather than a giveaway, and it keeps the room fair for everyone in it. Anything wrapped around the seats is quoted per campaign.
How many seats should we buy for gifting?
As many as you have people to thank. A handful of loyal customers fits neatly as a block inside a public night. A list long enough to fill a room usually makes more sense as a private takeover, where every seat is yours. Tell us roughly how many people you're thinking of and where they live, and we'll suggest the shape that suits.
How do our recipients claim their seats?
We agree the claiming method with you as part of the campaign, so each recipient can secure her place easily and you know who's coming. You choose who receives a seat, so the invitation list is yours. We never pass on details of any other guest at the night.
Can the themed night be named after our product?
It can carry your name, but a theme usually works best when it's named after a feeling, a story or a moment, because guests book feelings. "Golden Hour" sells a night. A product code doesn't. Your brand still appears clearly on the listing and through the night. If your product name happens to be a lovely theme, we'll gladly talk about it.
What if our public takeover night doesn't fill?
It still runs as a full Paint night, and your proposal lists what gets delivered whatever the final headcount. Public rooms vary, and we won't pretend otherwise: your proof pack reports the paid seats actually in the room, not a hoped-for number. If a full house of your own people matters more than open ticket sales, buying seats to gift to customers or staff is the surer route, and we'll say so when we plan it.
Can we choose the music for our themed night?
You can shape it. The playlist is built with you around the era, mood or story behind your theme, and you're welcome to send us the songs that mean something to your brand. Our host keeps the final running order, because a singalong only works when the room knows every word. A deep-cut B-side from your founder's uni days might mean the world to you and leave a full room staring at their brushes. We'll find the anthems that tell your story and still get everyone on their feet.
Can a private takeover run at our own premises?
Sometimes. Paint is fully mobile and brings the whole night to the venue, so a private takeover can run in a space you choose if it suits a Paint night and has the right approvals. Tell us about the space when you enquire. If it's not quite right, we'll suggest a venue that is, close to where your guests are.
Can a hens group say no to a brand gift?
Always. The celebration belongs to whoever booked it, so brand involvement in a private party is opt-in, and if the organiser prefers a brand-free night, that's exactly what she gets. Hens groups booking into a public, brand-themed night see the partnership on the listing before they buy.
Will guests know an adult partner night is adults only before they book?
Yes, every time. The night has its own clearly named theme, and the listing spells out what kind of night it is, who the partner is and the strict 18+ restriction before anyone pays. It's never slipped into a standard nostalgia night, and it only goes ahead with the venue's approval.
Where Paint is heading
See the rooms your takeover could fill
Paint's calendar shows where the nights are heading next. Browse the towns and themes on sale, and picture your brand at the front of the room.
Why Paint Juicy CONNECT? Because Paint Juicy connects, and a takeover hands you the whole room to connect with for one night.
Tell us the occasion, the guest list you have in mind and a rough month. We'll reply with a takeover sketched around your brand. A short note is plenty. "We want to thank our clients before Christmas" is a perfectly good start.
Weighing this against the other CONNECT formats? The Paint Juicy CONNECT hub lines them all up side by side.
Brand Takeover Events and Themed Nights | Paint Juicy
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